Author: Vincenzo Cosenza
Vincenzo is the Chief Marketing Officer of Buzzoole. He worked for Microsoft, Digital PR, Blogmeter. He’s the author of “Marketing Aumentato”, “Social Media ROI” and “La Società dei dati”. His blog www.vincos.it is well known for analysis related to social media and communication.
He loves to take pictures and brewing specialty coffee.
You can get in touch with him at @vincos.
The Difference between Reach and Followers
The biggest mistake companies make when talking about Influencer Marketing is considering Followers and Reach…
Influencer Marketing and the Harm of Suspicious Followers
Fraud is a plague upon all sectors of online advertising, SEO and also Influencer Marketing. Here, the most c…
Influencer Marketing: the industry benchmark
More and more companies are now using Influencer Marketing as a strategic business incentive. To set realisti…