7 Reasons You Should Invest In Always-On Influencer Marketing

A recent study by ANA showed that 75% of marketers are currently using Influencer Marketing and that most of them will increase their dedicated budget in the next 12 months. This suggests that the industry is seeing a shift and that marketers have started to move from testing to implementing Influencer Marketing as a crucial part of their marketing mix. This is seemingly down to two main reasons: marketers are satisfied with the performance of their campaigns (54%) and they think working with online Creators is effective. Once brands have chosen their preferred Influencer Marketing partners and Creators, they gradually look to shift towards longer term always-on collaborations that allow them to evolve their stories and build deeper relationships with Creators and their audiences.

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Posted in Business

Buzzoole Went to F8, Here’s What Happened

For the second year in a row I was invited alongside my co-founder and CEO Fabrizio Perrone to F8, the annual Facebook Developer Conference in San Jose, California. The event is a milestone for developers and businesses in the social media industry and it works like a sneak preview to  the latest features developed in Menlo Park. 

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Posted in Business

Buzzoole Gains Important Recognition Thanks to Technological Innovation and Advanced Measurement Capabilities

This week we announced our inclusion as a representative vendor in Gartner’s Market Guide for Influencer Marketing. Gartner, the world’s leading research and advisory company has selected and reported on ten Representative Vendors: nine are vendors with North American headquarters, while Buzzoole is the only vendor with European headquarters named in the guide. Read more ›

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Posted in Business, Buzzoole

Meet Our New User Dashboard for Content Creators

In addition to being a platform for the creation and management of influencer marketing campaigns, Buzzoole provides a powerful analytics tool for bloggers, instagrammers, youtubers and a wide range of Content Creators who regularly produce and promote content across their social channels and want to improve its visibility.

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Posted in Business, Influencers

6 Influencer Marketing Predictions for 2018

When we talk about the term a�?influencer marketinga��, wea��ve come a long way since the days of sponsored articles on low-quality blogs.

These days, a strategic plan for working with creators a�� which has been implemented correctly using software and techniques that nurtures relationships a�� means that influencer marketing is powerful, and is on the rise.

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Posted in Buzzoole

Buzzoole and Flixel: a win-win partnership for brands and content creators

Wea��re delighted to announce the news of our partnership with Flixel; a software that allows influencers to create stunning cinemagraphs. What better way to kick the New Year off with a bang?

Therea��s no doubting that 2018 is the year of the creators. User Generated Content (UGC) is becoming more important for online advertising campaigns, and creators are searching for unique ways to stand out from the crowd.

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Posted in Buzzoole, Influencers
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Buzzoole is the first influencer marketing platform that connects brands with key influencers and their audiences

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