The reaction to the latest Pepsi advert is clear: image is not enough. We need a motive behind the visuals. With the rise of a highly politically aware youth engaging in a variety of protest forms in person and online, Pepsi’s ad campaign definitely missed the mark due to not engaging with the reality of this conversation. A generic protest, filled with attractive young people, does not seem like a common protest experience. It has led to the same question time and again: what are they protesting for in this scene? Pepsi’s marketers seem to have forgotten the real message behind their advert, as well as the demographic this advert is poorly trying to entice. With modern marketing, the mantra is listen and engage. With their latest ad, Pepsi appears to have done neither.
Read more ›Gianluca Perrelli
With great entrepreneurial spirit and fifteen years of experience in the digital marketing industry, Gianluca is now the Managing Director of Buzzoole, having previously helped found digital enterprises such Kiver, which was then sold to Mondadori. Music lover and gin aficionado, Gianluca divides his time outside Buzzoole between sports, from surfing to snowboarding to biking, and being a father of three. Get in touch with him at @gyanluca.
Ever wondered why you can always find several 60-second lip gloss tutorials when browsing the explore page on Instagram? It’s because of the rise of the beauty industry on social media. Between DIY tutorials featuring brands and an increasingly responsive fan base, it’s no wonder that the beauty industry has spiraled to prominence on digital platforms.
Read more ›Fabrizio Perrone
Fabrizio is CEO and Co-Founder at Buzzoole. Serial startupper since 2007, he founded Fan Media in 2008. In 2010, among the first in Italy to deal with Buzz Marketing. Get in touch with him at @fabrlzio
Menswear, style and grooming has been growing in popularity online in recent years, leading to digital magazines such as Menswear Style, one of the UK’s leading digital publications that caters to all things fashion, grooming and lifestyle. We were keen to hear more from this group of menswear Influencers, and therefore got together with Peter Brooker, Lifestyle Editor of Menswear Style, for this fascinating interview.
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At Buzzoole we love to celebrate how the online world can create communities for people to share their advice and stories, and one of the most clear and heartening examples of this is the community surrounding parents, especially those with newborns, in the online world. This has led to a rise in parenting blogs, social media profiles and online communities where people can ask questions, share their advice or simply offer up their hilarious moments surviving the challenges of parenting.
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This week, Buzzoole presented the Youth Marketing Summit – the biggest festival of youth marketing in Europe. The event brings together all kinds of people, from top brands to innovative agencies that ‘define pioneering movements within the youth sector’.
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The marketing industry is rapidly evolving. It’s at a new phase where Big Data and AI (Artificial Intelligence) are driving strategy development and decision making. Because conventional analytics scale at a gradual pace, marketers are beginning to utilise AI to analyse the large volume of unstructured data to improve marketing research, forecasting accuracy and campaign experiences.
Read more ›Gennaro Varriale
Gennaro is Buzzoole’s CTO and co-founder. He started developing in BASIC at the age of 8 with its “Vic20” and since then he has never stopped exploring the world of programming. In 2013 he developed Pingram.me (now pinhere.me) in just 6 hours. The app went viral in no time and appeared on well-known online review sites such as Mashable, TNW, and The Huffington Post.
Gennaro is not only passionate about Data Science, Machine Learning, and Big Data, he also loves photography and creative copywriting. Follow him on Twitter or Facebook.