The Game of Engagement: our GoT Social Media Infographic

Just a few days has seen the end of the seventh season of Game of Thrones, one of the most watched TV series of all time, and we’re missing our #GOT fix already. The wonderful world created from George R. R. Martin’s novels has inspired so many conversations online, and brands have been taking part in the hype. We’ve taken a look at all things social media and brands online, so enjoy and feast your eyes on how this latest series of Game of Thrones has made an impact across the online world, from posts, blogs, and memes to marketing campaigns. Collected below are some interesting examples and facts and figures of the Game of Thrones 2017 phenomenon.

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Posted in Social Media Trends

How to Engage Influencers in Micro-Moments

According to Google, 68% of people who own a smartphone look at their device at least 15 minutes before going to sleep. On average people watch their smartphone at least 150 times a day and 82% check products on their device before a purchase.

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Posted in Business

From Bitcoin to Social Currencies: a new world for Influencer Marketing

There is lot of hype surrounding Bitcoin and Ethereum. According to the World Economic Forum, the total worth of Bitcoin in the blockchain (a distributed trust mechanism; the technology that keeps track of Bitcoin transactions) is currently around $20 billion dollars’ worth. They predict that 10% of the world’s GDP will be stored on blockchains by 2027. This has huge implications for marketers and their strategies, which will inevitably have to adapt to incorporate cryptocurrencies and utilise the opportunities available. Further, the rise of currencies like Bitcoin could become a roadmap for other currencies, such as one based on social media engagement and audience.

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I Didn’t Know I Was An Influencer: stories of accidental success

Most successful blogs and social channels have been built up slowly, with not only great content, but great marketing strategies needed to get an Influencer seen above the rest (for our tips on becoming an Influencer, see our previous article). However, there are occasionally times when the social media stratosphere takes things into its own hands, and makes someone a star. We are taking a look at those times the internet has unexpectedly, and rather beautifully, made someone famous.

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Posted in Influencers, Social Media Trends

How Do Brands Tackle Social Issues?

Social media is an increasingly political space, with Twitter a key player in the American 2016 election and still in the current political climate. Social media platforms are a key source of mass communication, and political events, ideas, protests and petitions are frequently shared across different channels.

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Posted in Business, Social Media Trends

The Ultimate Guide: How to Become an Influencer

Have you always been well-liked? Do you have friends, a nice job, a cool haircut? Depending on your lifestyle or the profession you are in, you may very well already have an influence over many people around you and be unaware of it. Or maybe you are aware, but still are asking yourself how you can become an Influencer.

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Posted in blogger, Influencers
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