The Difference between Reach and Followers
The biggest mistake companies make when talking about Influencer Marketing is considering Followers and Reach…
Influencer Marketing and the Harm of Suspicious Followers
Fraud is a plague upon all sectors of online advertising, SEO and also Influencer Marketing. Here, the most c…
Which hashtags should you use on Instagram?
On social media, hashtags are labels used to group content of the same theme. By tapping on a specific hashta…
FTC updates the guidelines for Influencers: what’s new
The Federal Trade Commission (FTC), the American agency that prevents anticompetitive business practices and …
