Is Influencer Marketing Beneficial For Celebrities?


Celebrity advice is a powerful incentive for consumers to act.

That’s because the former serves as an arbiter of public opinion, style and taste on a global scale.

We’re talking about celebrities ranging from A-listers like George Clooney to reality TV stars, born in shows like Big Brother, The X Factor, etc. Read more ›

Posted in Business

Differentiating the Approach When Involving Influencers on Twitter, Instagram, Facebook & YouTube


During a recent client briefing, I spoke of the different approaches one should take when working with influencers on Twitter, Instagram, Facebook and YouTube. Although touched upon in the briefing, I felt the concept deserves its own dedicated post.

The thing is, if you know what the audiences on each social media platform expect from influencers, you can adapt your influencer marketing strategy to achieve sustainable results. Because the nature of the content shared on each platform varies, the content marketing plan that you’ll execute through your handpicked influencer(s) needs to be different for each social network. Read more ›

Posted in Business

Influencer Marketing & the Healthcare Industry


Who do people turn to when they’re seeking an opinion/advice on a business or its offerings?

Influencers and peers (friends, relatives, etc.).

With these two, people are not looking at the possibility of getting authentic information – they’re looking at the “direct path” to reliable guidance. Trust is already there, and the relevancy of influencers and peers paves the way for actionable direction. Read more ›

Posted in Business

Influencer Marketing and the Sports industry – Part 2

sport industries 2

This is the second part of the two-part series on influencer marketing & the sport industries. It highlights the proper way to create and manage influencer marketing campaigns when your target audiences are sports-oriented. Sports brands can adopt the best practices mentioned in this post to gain new customers.

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Posted in Campaigns

Influencer Marketing and the Sports Industry – Part 1

influencer marketing and the sports industry

This is the first part of the two-part series on influencer marketing & the sports industry. It talks about the importance of influencer marketing to sports brands, and highlights examples of companies that have partnered with long-tail influencers to promote their offerings.

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Posted in Campaigns

4 Influencer Marketing Stats You Should Know

influencer marketing stats

Many more brands have tried out influencer marketing, some others haven’t. As it always happens with innovation, the number of people adopting it increases by the time goes by, of course this only applies to innovations proved to be effective or well-performing. This is the case of influencer marketing, still seen as a brand new bizarre way of advertising online by some digital planners or managers.

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Posted in Influencer Marketing Stats
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