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Author: Gianluca Perrelli

Featured in 2021 as one of Forbes Magazine's Top 100 Italian Managers, Gianluca Perrelli is an entrepreneur with more than 20 years of experience, spent launching and developing well-known projects like Kiver - the first influencer network in Italy - later sold to Mondadori. Gianluca is also the author of the book "Homo Influencer". Today, Gianluca Perrelli is the CEO of Buzzoole, a member of the Board of Directors at Luisa Via Roma , a mentor for the I3P incubator in Turin, and a teacher at Luiss Business School for the "Influencer and Celebrities" master course.
From Bitcoin to Social Currencies: a new world for Influencer Marketing
CategoriesBusiness, Social Media TrendsPosted on August 31, 2017May 28, 2018

From Bitcoin to Social Currencies: a new world for Influencer Marketing

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4 Ways to Engage with Customers Using Social Media
CategoriesBusinessPosted on July 13, 2017May 28, 2018

4 Ways to Engage with Customers Using Social Media

Responding to customers is a tricky task for any business, and in the age of social media it is even harder. W…
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The Mutual Evolution of Millennials and Food
CategoriesBusiness, Influencer MarketingPosted on May 19, 2017May 28, 2018

The Mutual Evolution of Millennials and Food

Last week I had the honour of being among the speakers at the Seeds & Chips Global Food Innovation Summit,…
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Falling for the Wrong Influencer: the Pepsi story
CategoriesBusiness, Influencer MarketingPosted on April 13, 2017May 28, 2018

Falling for the Wrong Influencer: the Pepsi story

The reaction to the latest Pepsi advert is clear: image is not enough. We need a motive behind the visuals. Wi…
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3 Rules to Get Started with B2B Influencer Marketing
CategoriesBrands, BusinessPosted on March 9, 2017May 29, 2018

3 Rules to Get Started with B2B Influencer Marketing

Whisper it if you need to B2B content is bland. According to a Sirius Decisions research, 60-70% of it even go…
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Influencer Marketing & Ad blocking: the Pursuit of Authenticity
Categoriesblogger, InfluencersPosted on February 23, 2017May 28, 2018

Influencer Marketing & Ad blocking: the Pursuit of Authenticity

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Buzzoole Suite for Influencer Marketing

Recent Posts

  • Influencer Marketing Trends in 2022
    CategoriesInfluencer Marketing InsightsPosted on January 25, 2022January 25, 2022

    Influencer Marketing Trends in 2022

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  • How to get to know your influencer audience with Buzzoole Discovery
    CategoriesBrands Influencer MarketingPosted on August 12, 2021August 12, 2021

    How to get to know your influencer audience with Buzzoole Discovery

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  • Buzzoole Tracker: how to track your Influencer Marketing campaigns
    CategoriesBrands Influencer MarketingPosted on March 25, 2021March 25, 2021

    Buzzoole Tracker: how to track your Influencer Marketing campaigns

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  • Buzzoole Discovery: the new Performance area
    CategoriesBrands Influencer MarketingPosted on October 30, 2020October 30, 2020

    Buzzoole Discovery: the new Performance area

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