Author: Gianluca Perrelli
With great entrepreneurial spirit and fifteen years of experience in the digital marketing industry, Gianluca is now the Chief Executive Officer of Buzzoole, having previously helped found digital enterprises such Kiver, later sold to Mondadori. Music lover and gin aficionado, Gianluca divides his time outside Buzzoole between sports and being a father of three. Get in touch with him on Twitter at @gyanluca.
4 Ways to Engage with Customers Using Social Media
Responding to customers is a tricky task for any business, and in the age of social media it is even harder. W…
The Mutual Evolution of Millennials and Food
Last week I had the honour of being among the speakers at the Seeds & Chips Global Food Innovation Summit,…
Falling for the Wrong Influencer: the Pepsi story
The reaction to the latest Pepsi advert is clear: image is not enough. We need a motive behind the visuals. Wi…
3 Rules to Get Started with B2B Influencer Marketing
Whisper it if you need to B2B content is bland. According to a Sirius Decisions research, 60-70% of it even go…
