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How to Engage Influencers in Micro-Moments

According to Google, 68% of people who own a smartphone look at their device at least 15 minutes before going to sleep. On average people watch their smartphone at least 150 times a day and 82% check products on their

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From Bitcoin to Social Currencies: a new world for Influencer Marketing

There is lot of hype surrounding Bitcoin and Ethereum. According to the World Economic Forum, the total worth of Bitcoin in the blockchain (a distributed trust mechanism; the technology that keeps track of Bitcoin transactions) is currently around $20 billion

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Posted in Business, Social Media Trends

How Do Brands Tackle Social Issues?

Social media is an increasingly political space, with Twitter a key player in the American 2016 election and still in the current political climate. Social media platforms are a key source of mass communication, and political events, ideas, protests and

Posted in Business, Social Media Trends

4 Ways to Engage with Customers Using Social Media

Responding to customers is a tricky task for any business, and in the age of social media it is even harder. With many customer transactions taking place in the public online sphere, handling complaints, queries or comments is a sensitive

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The Power of Influencer Marketing in the Travel Industry

Have you ever found out about an amazing destination via social media, and made plans to travel there despite never having heard of the place before?  Such as after looking at the picturesque scenes constantly being uploaded to Instagram. Fabrizio

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Posted in Business, Influencers

Falling for the Wrong Influencer: the Pepsi story

woman in a yellow dress fallen from the stairs

The reaction to the latest Pepsi advert is clear: image is not enough. We need a motive behind the visuals. With the rise of a highly politically aware youth engaging in a variety of protest forms in person and online,

Posted in Business
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