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2017: The Revolutionary Road between Technology & Influencers


Influencer marketing stared every business in the face in 2016. Companies facing a need for better word of mouth outreach, as well as customer scepticism towards traditional communication, saw Influencers as the ideal solution. So what has changed in comparison

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Posted in Business, Social Media Trends

Influencer Marketing Benefits for the Home Decor Industry


Home decor businesses love to piggyback on the busiest time of the year – the festive season. It’s the time when people, in large numbers, deck out their homes with Christmas ornaments and other decor essentials. Their message to home

Posted in Business

How Can SaaS Startups Grow With The Help Of Influencers


According to IDC, 27.8 percent of the global enterprise apps market will be SaaS-penetrated by 2018, accounting for $50.8 billion in revenue. No wonder so many SaaS startups are popping up with the aim to take a slice of the

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Posted in Business

Is Influencer Marketing Beneficial For Celebrities?


Celebrity advice is a powerful incentive for consumers to act. That’s because the former serves as an arbiter of public opinion, style and taste on a global scale. We’re talking about celebrities ranging from A-listers like George Clooney to reality

Posted in Business

Differentiating the Approach When Involving Influencers on Twitter, Instagram, Facebook & YouTube


During a recent client briefing, I spoke of the different approaches one should take when working with influencers on Twitter, Instagram, Facebook and YouTube. Although touched upon in the briefing, I felt the concept deserves its own dedicated post. The

Posted in Business

Influencer Marketing & the Healthcare Industry


Who do people turn to when they’re seeking an opinion/advice on a business or its offerings? Influencers and peers (friends, relatives, etc.). With these two, people are not looking at the possibility of getting authentic information – they’re looking at

Posted in Business
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Looking for a powerful tool to quickly find an influencer in your category? Try our Buzzoole Finder: all the right influencers at the tip of your fingers.

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