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How Do Brands Tackle Social Issues?

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Social media is an increasingly political space, with Twitter a key player in the American 2016 election and still in the current political climate. Social media platforms are a key source of mass communication, and political events, ideas, protests and

Posted in Business, Social Media Trends

4 Ways to Engage with Customers Using Social Media

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Responding to customers is a tricky task for any business, and in the age of social media it is even harder. With many customer transactions taking place in the public online sphere, handling complaints, queries or comments is a sensitive

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Posted in Business

The Power of Influencer Marketing in the Travel Industry

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Have you ever found out about an amazing destination via social media, and made plans to travel there despite never having heard of the place before?  Such as after looking at the picturesque scenes constantly being uploaded to Instagram. Fabrizio

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Posted in Business, Influencer Marketing, Influencers

Falling for the Wrong Influencer: the Pepsi story

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The reaction to the latest Pepsi advert is clear: image is not enough. We need a motive behind the visuals. With the rise of a highly politically aware youth engaging in a variety of protest forms in person and online,

Posted in Business, Influencer Marketing

How has Influencer Marketing impacted the Beauty Industry?

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Ever wondered why you can always find several 60-second lip gloss tutorials when browsing the explore page on Instagram? It’s because of the rise of the beauty industry on social media. Between DIY tutorials featuring brands and an increasingly responsive

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Posted in Business, Influencer Marketing

3 Rules to Get Started with B2B Influencer Marketing

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Whisper it if you need to – B2B content is bland. According to a Sirius Decisions research, 60-70% of it even goes unused due to a variety of factors, from a lack of resources to disorganized structure. In many cases

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Posted in Brands, Business
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Buzzoole is the first influencer marketing platform that connects brands with key influencers and their audiences

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