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The Power of Influencer Marketing in the Travel Industry

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Have you ever found out about an amazing destination via social media, and made plans to travel there despite never having heard of the place before?  Such as after looking at the picturesque scenes constantly being uploaded to Instagram. Fabrizio

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Posted in Business, Influencer Marketing, Influencers

Falling for the Wrong Influencer: the Pepsi story

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The reaction to the latest Pepsi advert is clear: image is not enough. We need a motive behind the visuals. With the rise of a highly politically aware youth engaging in a variety of protest forms in person and online,

Posted in Business, Influencer Marketing

How has Influencer Marketing impacted the Beauty Industry?

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Ever wondered why you can always find several 60-second lip gloss tutorials when browsing the explore page on Instagram? It’s because of the rise of the beauty industry on social media. Between DIY tutorials featuring brands and an increasingly responsive

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Posted in Business, Influencer Marketing

3 Rules to Get Started with B2B Influencer Marketing

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Whisper it if you need to – B2B content is bland. According to a Sirius Decisions research, 60-70% of it even goes unused due to a variety of factors, from a lack of resources to disorganized structure. In many cases

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Posted in Brands, Business

How Influencer Marketing Metrics Will Evolve

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Remember the days of counting likes, hashtags, re-tweets and mentions to determine the success of your influencer marketing campaign? Brands forayed into these crude metrics back when the concept of Influencer Marketing was still new. But, in the past few

Posted in Big Data, Brands, Business, Buzzoole

Buzzoole: 2016 in review and new trends for 2017 [Infographic]

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2016 has been an intensive year for Buzzoole, and 2017 is set to be even more so. The number of people joining the platform is constantly increasing and we have experienced excellent engagement from our users. Enthusiasm is the mark

Posted in Business, Buzzoole
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Buzzoole is the first influencer marketing platform that connects brands with key influencers and their audiences

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Looking for a powerful tool to quickly find an influencer in your category? Try our Buzzoole Finder: all the right influencers at the tip of your fingers.

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