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Influencer Marketing for Live Events

Where does live event promotion flourish best? Social media! Though it’s tempting to separate your online and offline marketing strategies, combining the two is where they thrive. Coverage of events is some of the most engaging of social media content,

Posted in Business

Influencer Marketing Strategies for Halloween

Spending for Halloween this year is expected to reach $9.1 billion in America alone, up 8.3% from last year’s record $8.4 billion. It is an event that features heavily on social media, across the topics of food, fashion, beauty, interior

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Posted in Business, Case Study

How to Find the Best Influencers

It’s word-of-mouth for the digital age and brands are pouring more money into Influencer Marketing while frantically searching to bring the best Influencers onboard. Influencer Marketing allows businesses to get their message across a savvy group of consumers, an audience

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Posted in Business

How to Engage Influencers in Micro-Moments

According to Google, 68% of people who own a smartphone look at their device at least 15 minutes before going to sleep. On average people watch their smartphone at least 150 times a day and 82% check products on their

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Posted in Business

From Bitcoin to Social Currencies: a new world for Influencer Marketing

There is lot of hype surrounding Bitcoin and Ethereum. According to the World Economic Forum, the total worth of Bitcoin in the blockchain (a distributed trust mechanism; the technology that keeps track of Bitcoin transactions) is currently around $20 billion

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Posted in Business, Social Media Trends

How Do Brands Tackle Social Issues?

Social media is an increasingly political space, with Twitter a key player in the American 2016 election and still in the current political climate. Social media platforms are a key source of mass communication, and political events, ideas, protests and

Posted in Business, Social Media Trends
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