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Influencer Marketing

Falling for the Wrong Influencer: the Pepsi story

woman in a yellow dress fallen from the stairs

The reaction to the latest Pepsi advert is clear: image is not enough. We need a motive behind the visuals. With the rise of a highly politically aware youth engaging in a variety of protest forms in person and online,

Posted in Business, Influencer Marketing

How has Influencer Marketing impacted the Beauty Industry?

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Ever wondered why you can always find several 60-second lip gloss tutorials when browsing the explore page on Instagram? It’s because of the rise of the beauty industry on social media. Between DIY tutorials featuring brands and an increasingly responsive

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Posted in Business, Influencer Marketing

Influencing your Style: the online world of Menswear Style

man on a blue background

Menswear, style and grooming has been growing in popularity online in recent years, leading to digital magazines such as Menswear Style, one of the UK’s leading digital publications that caters to all things fashion, grooming and lifestyle. We were keen

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Posted in blogger, Influencer Marketing

How to Apply Big Data and Artificial Intelligence to Your Marketing Strategy


The marketing industry is rapidly evolving. It’s at a new phase where Big Data and AI (Artificial Intelligence) are driving strategy development and decision making. Because conventional analytics scale at a gradual pace, marketers are beginning to utilise AI to

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Posted in Influencer Marketing, Natural Language processing

The App Guy Podcast: Fabrizio Perrone

The App Guy Podcast Fabrizio Perrone

Paul Kemp, creator of The App Guy Podcast, helps entrepreneurs take inspiration from the failure and success stories told by his guests. He has already recorded over 400 episodes with startup founders, app developers and digital nomads from around the world.

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Posted in Influencer Marketing

The Role of Co-Creation in Influence and Marketing

The Role of Co-Creation in Influence and Marketing

Conventional advertising tactics, from celebrity endorsements to brand sponsorships, are quickly becoming a thing of the past. Especially for millennials, who have been inundated with that sort of thing from the cradle, overt marketing tends to fall on deaf ears

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Posted in Influencer Marketing
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Buzzoole is the first influencer marketing platform that connects brands with key influencers and their audiences

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Looking for a powerful tool to quickly find an influencer in your category? Try our Buzzoole Finder: all the right influencers at the tip of your fingers.

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