Technology is profoundly changing Influencer Marketing. Live shopping, the metaverse, NFTs (Non-Fungible Tokens), avatars, and the creator economy are some of the phenomena that need to be understood today as they will inevitably change the way brands and creators operate in the market.
Companies will attempt to master the new territories of the web and the opportunities opened up as social networks transform into real commercial centres.
Creators will continue to grow in number and specialise in business niches. Competition between them will increase, together with the need to stand out and capture the attention of an increasingly broad public.
Next year, Influencer Marketing will continue to undergo profound transformations dictated by the ever-increasing interaction with technological innovations. Brands and creators will only achieve a competitive advantage if they can make the best use of technology to optimise their activities and free up time to focus on strategic activities.
On the one hand, companies will have to figure out how to use technological innovations to optimise their marketing processes. They need to understand how to interact with consumers, who are increasingly responsive to entertainment formats, boosting the conversion phase in their purchasing processes. On the other hand, creators will have to use technology to intercept new monetisation opportunities and hone their creative skills to entertain their audience.
To learn more and discover all the Influencer Marketing trends for 2022, simply download our free guide.
This post is also available in: Italian