Maybe you have heard of us already, maybe this is your first time. Either way, if you’re here it’s because you want to know: how does Buzzoole work?
First things first, Buzzoole is an Influencer Marketing platform. So what does that mean? An Influencer Marketing platform is an online platform or website that allows Brands to connect with Influencers to create Influencer Marketing campaigns, also referred to as Buzz Marketing.
OK, but what and who are these Influencers?
Influencers are people like me and you who have a passion or specialisation in a given area and share it frequently on their social media channels or blogs. By doing so, they create a community of people interested in the same topic area who exchange ideas, opinions, and advice. Gaining popularity and trust among their audience, they can influence conversations and choices online, and now are being called to do so.
An Influencer Marketing campaign is a campaign where a Brand, or generally an advertiser (such as an advertising agency), involves Influencers in promoting a product, service or event.
So far so simple. Now that we have laid the groundwork for understanding the key concepts of Influencer Marketing, let’s see in detail how Buzzoole works.
- Analysing your Influence
Do you love blogging about your passion? Do you have lots of people following you on Facebook? Are you addicted to Instagram? Then you may want to turn your passion into a profitable business and get in touch with famous brands. But to do so, you first need to know if you really are influential and in what area. Buzzoole is the tool that lets you analyse your influence simply by linking your social media profiles and blogs. With a fully automated system, the platform can provide you with a host of useful data and information in order to help you improve your online influence:
- Analysis of Influencer Data. In addition to topics, the platform is able to analyse your channel data including previously published media, number of interactions, and of course your reach, that is, the number of people that follow you.
- Details on Topics of Discussion and Influence. A detailed list will tell you which topics you are talking about and which are the ones you are most influential in. That is, if you talk about cars but your audience interacts much more with the photos of the last dish you ate, then you might be more influential in the topic of food.
- Your Best Content. You will also be able to see which pieces of content were your most successful.
All of this data gives you the ability to have a clear picture of the status of your profiles and understand how you can improve them.
- Create Your Own Community
Using the Network section, you can search other registered users and your major competitors to analyse their statistics and find out which topics they are most influential in and what they are talking about on their social media channels. Additionally, you can enrich your Influencer community in Buzzoole by adding new users to your network.
- Get Credits and Badges
By publishing great quality content and engaging your community to the fullest, you increase your chance of being selected for Brand campaigns. In return, you get Buzzoole credits which can be converted to Amazon gift cards. You will also get the chance to take part in extra activities, such as exclusive events, or be involved in our editorial activities. Also, the best users will be offered the chance to become Verified Users and therefore the option to be paid in cash as well as credits.
Additionally, to prove how influential you are, you can get badges to showcase on your profile to prove your trustworthiness for future campaigns and collaborations.
- Joining the Referral Programme
Buzzoole for Brands
Are you a company that wants to promote a new product? Are you an advertising agency that wants more options for your customers? Buzzoole can help you reach a highly optimised audience through great quality word of mouth. How? By using our Artificial Intelligence algorithm. We can identify Influencers with the utmost affinity to your Brand in order to engage your customers, increase your visibility, and generate effective and measurable word-of-mouth.
Through our self-service platform you can create campaigns independently, set your goals, set your budget, and track your outcomes. Depending on your needs, you can create:
- Blog activation campaigns. This involves enabling conversations on blogs and social networks around your brand.
- Social PR campaigns, which create a buzz on various social media channels.
- Live tweeting campaigns, for special events.
- Custom. You can combine different campaign types and social media channels to achieve your results.
Buzzoole provides an end-to-end service where we deal with every aspect of your Influencer Marketing campaign. Our team helps you choose the best campaign based on your goals, taking care of every detail, from setup and campaign delivery, to analysing the final results.
Measurement and Analysis
Our platform provides a full set of data and reports to measure the effectiveness of your Influencer Marketing campaign. The metrics we analyse include:
Viral Rate: Indicates spontaneous sharing of posts produced during the campaign.
Engagement: Total number of interactions received from campaign-wide posts and channel breakdowns.
Reach: Potential number of people that can be reached through the entire audience (friends, fans, followers) of campaign publishers, viral reach, and blog views.
Viral Reach: Reach obtained from the spontaneous sharing of posts made in the campaign.
Blog Reads: The number of views of published posts.
What Can Buzzoole Do For Your Brand?
Buzzoole’s automated platform allows you to:
- generate online reviews of your product, service or event
- create social engagement
- reach new potential consumers
- create storytelling around your Brand
- increase your SEO authority
Using great quality word-of-mouth is essential to help make your Brand known and generate spontaneous interactions with a highly targeted audience. It is commonly known that most online users trust recommendations from close friends far more than traditional advertisements. So, maybe it’s time you started your first Influencer Marketing campaign.
Buzzoole’s advantage lies in our proprietary technology, which allows us to precisely identify Influencers inline with a Brand’s image and invite them to campaigns relevant to their topic of influence. A complex Artificial Intelligence algorithm, coupled with semantic analysis, analyses the conversations of registered users and identifies their most influential topic.
If you have any other questions about how Buzzoole works, you can request a live demo or write directly to us via our live chat service.
This post is also available in: Italian