Lately there has been much debate whether today, in the era of social media and social platforms that serve content creation, blogs are still important. From my point of view the answer is obvious: yes, and I strongly believe that they will be relevant for a long time because of their characteristics that they continue to maintain. As it has been already mentioned and emphasized by prominent bloggers and digital communication experts, blogs today are fundamental tools for the construction of someone’s “digital presence” and “personal branding”. Especially, because of the opportunity to extend, expand, deepen, and mostly, store and manage content, blogs today are absolutely important.
Having said that, we are going to focus on characteristics you need to have to become a blogger. So what attributes you must possess to make your work sensible, to start with the right gear and to avoid wasting precious energy? Very often people let themselves to get carried away (very easily) in the belief that just by putting their blogs online, they will immediately get hundreds of visits. Obviously they will not and in the initial stage (but also a bit further), it is better not to consider the parameter of visits. There will be time and opportunity to think about it.
If you are thinking about starting a blog and if you are trying to figure out where to start, perhaps you should first reflect on a fundamental step: the blog must be considered as a commitment, as a job. It requires constancy and real dedication. Sure you can open it for other purposes
(the flexibility is one of the many features of this excellent tool for content creation), but on this occasion, we are considering a blog as a tool to create your own online space, where you can express better what your skills, your knowledge, your attitudes are. In other words, a blog is an instrument that lets others to know (audience who you target to) what you are doing. After this consideration, we can try to bring out three characteristics or qualities that a blogger must necessarily have to begin its career. Opening a blog is a step, an important one, yes, but just the first one. After this, it comes the hard part. The one that tests you and which can be overcome only in the presence of these characteristics:
Passion: without it you will go nowhere. In general it is true, but in this context it is even more important. Having passion for what you do, for what you love, is the true spring that moves everything. We can say the same thing about blogging. In this case it is also a necessary quality, as thanks to the passion, you will be able to make the choices most suitable for yourself. It is the characteristic that will guide you throughout the long process of blogging.
You should never lose it;
Constancy: being devoted to your blog by posting quality content regularly means to consider your blog as a real commitment. If you are convinced about having a blog, then you will be constant all the time. You will fulfill the commitment, because this is what you want to do. Besides being consistent, there are also other elements that we are going to talk about, but it remains the fact, that this quality is the one that determines the success of your commitment;
Humility: as you may already know, the best leaders are humble. Well, even the best bloggers are humble. This is an essential quality to be a blogger as it means to express your knowledge and be appreciated for being the best version of yourself. To be humble stands for being open to debate, dialogue (by the way, you should always look for it to improve yourself) in an open manner. Having a blog where you self-proclaimed and self-reward will not lead you anywhere.
Having a blog where you tell about yourself, where you share your skills and knowledge, where you are open to debate as well as criticism (also keeping your own point of view without denying the comparison), then all of this will make sense. It will be appreciated by your readers and you will be identified as authoritative. Therefore, you will be rewarded for the hard work that awaits you.
Well, these are the three qualities that a blogger should have to begin its path.
What do you think about them?Franz Russo
Social Media Strategist, Content Manager, Blogger at @InTime_Blog – Contributor at @Tech_fanpage. Get in touch with him at @franzrusso.
This post is also available in: Italian