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FTC updates the guidelines for Influencers: what’s new
The Federal Trade Commission (FTC), the American agency that prevents anticompetitive business practices and …
Our Interview with ClioMakeUp, queen of the Beauty world
For our “Ask the Creator” column, we had the pleasure to meet the Italian queen of make-up. She went from mak…
Influencer Marketing: the industry benchmark
More and more companies are now using Influencer Marketing as a strategic business incentive. To set realisti…
The top 5 apps to make your Instagram Stories stand out
Since their launch, Instagram Stories continue to keep people glued to their smartphones: every day, more tha…