The Commoditisation of Influencer Marketing
This week our Ask the Expert feature is an interview with Rhian Mason, Content Strategy Director at IPG Mediab…
Meet Our Rock Stars: The Golfer!
Our rock stars are back, today we meet Nick. He works as Business Development Representative in our London off…
Four tips for a performance-based Influencer campaign
Our fourth appointment with the Ask the Experts series touches upon the issue of influencer marketing metrics.…
Measurement is Influencer Marketing’s biggest challenge
It emerged from our recent research, that measurement standards, together with fixes for fake followers and co…
