Social media impact, online presence and how to measure it all

One of the most important things to remember when you’re connected is your online presence. Especially if you’re a blogger, a social media influencer or just someone who likes to get some extra likes on Facebook. Your online presence is how you make an impact and in short, is the new form of reputation. No one wants to walk around with a bad reputation, and the same goes for jumping around online without a clear goal in mind.

What have you done in your life?
What have you done in your life?

Today hashtags are more important than ever and they’re not just for show. They can represent a company’s mission, what you stand for as an individual and they link to a whole world of similar references. Not only is it important to INSERT hashtags, it’s good to put in a minimal amount of thought into them so your audience can get a clear idea of what it is you want to portray. On the other side of things is how important measuring online influence is becoming. Brands are basing entire marketing campaigns off of social media addicts’ online presence. It’s the innovation of marketing strategies that are putting more value on individuals’ online presence.

social media impact
social media impact

According to TapInfluence “The more influencers you work with, the more you’ll be able to explore varying levels of impact and study how that affects your ROI. Some influencers will have widespread amplification with slightly lower engagement, while others will garner dedicated attention from a smaller audience”.
Luckily, for businesses there are platforms that now allow them to measure the influence they are receiving virally. The important thing to remember for users is to be noticed in a good and influential way while businesses need to remember to not only get content out there through these influencers, but to also set goals and to continue to keep an eye on the big picture of the campaign so that adjustments can be made along the way.


This post is also available in: Italian


  1. Social media has quickly moved on from what used to be a place to chit-chat with your friends and catch up on the latest gossip, to a thriving business place. One that has created a global market for everything that you can imagine.Going back to the very beginnings of social media, it was primarily used to stay in touch with family and friends. It then evolved into a place to be aware of new products and services. Very often, these two primary functions of social media overlap each other.The mentality of consumers, more often than not, is that of a crowd. Just look up the launch and rise to dominance of the iPhone if you don’t believe us. Since most people opt to move in larger groups, it’s easier to convince consumers once you already have their peers on board.

Leave a Reply

Your email address will not be published. Required fields are marked *