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Why is Big Data essential for Influencer Marketing?
Big data, the gold rush of the 21st century.
It's now woven into every section of the global economy. Busin…
Is Influencer Marketing Beneficial For Celebrities?
Celebrity advice is a powerful incentive for consumers to act.
That's because the former serves as an arbit…
Differentiating the Approach When Involving Influencers on Twitter, Instagram, Facebook & YouTube
During a recent client briefing, I spoke of the different approaches one should take when working with influen…
Influencer Marketing & the Healthcare Industry
Who do people turn to when they're seeking an opinion/advice on a business or its offerings?
Influencers an…