While we love checking in on our friends on social media, today it’s used for a lot more than that. Users share deals, reviews and more on purchases, services and products. People turn to social media today to see what the users they trust recommend. It’s changing how we purchase and who we purchase from.
According to Hubspot, Consumers are 71% more likely to make a purchase based on social media referrals.
Here are 5 techniques to optimize the sales of your e-commerce:
1. Spruce up your website
Make sure your site is simple, intuitive and has various ways for people to share your e-commerce. Add in the social media “share” buttons, add videos of product or service reviews, make the buying process easy and quick and even add in a feed of people’s reviews, especially if you’re getting good ones.
2. Set up a Facebook, Twitter and Pinterest accounts for your e-commerce
Engage your followers and interact with them through these social media channels. This will help you become more than just a brand and become more personable. Find out what the main demand is from your target audience and start a relationship with your loyal customers. Find out who your followers are, who your competitors are and don’t follow the old-school salesman model, today clients are smarter and will see right through any fake sales pitch.
Google divides the customer purchase path into four segments.
3. Use Facebook ads, boosts, Google ads, etc.
Newspapers may be old news, but advertising isn’t, and now it’s easier than ever with things like Google and Facebook ads where you can monitor the success of the ads, how many clicks you get and what kind of following the ad produced. Facebook offers the ability to set bids based on either Cost Per Click (CPC) or Cost Per 1,000 Impressions (CPM), target your niche audience and create an add that best suits your product and audience. Take advantage of this!
4. Create measurable objectives
Once you join in on the social media game, you need to have goals in mind that are reachable. Some measurable goals that the online site, Practical Ecommerce, recommends are:
- Traffic from social media to the ecommerce site;
- Ratio of traffic from social networks to conversions;
- Number of fans and followers that represent your target market;
- Ratio of social media audience growth to overall sales;
- Ratio of social network engagement (comments, likes, shares) to sales;
- Number of repeat sales from customers connected to your brand via social media;
- Percentage of customer service inquires handled through social media as opposed to traditional channels
5. Support search engine optimization
Social media and SEO have developed an inseparable association, so make sure to add content to your site and have an SEO expert work with you. Make space for users to add feedback, comments and product reviews that will boost your ratings with Google. Add the right descriptions to your product pages to get shoppers to their preferred destination on your site. Search Engine Land offers some great tips and answers many SEO questions.
It’s important to understand the relationship between sales and influence and to adjust your site accordingly. Keep learning, stay in touch with followers and continue to set goals.
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