• Influencer Marketing Insights

Influencer Marketing Trends in 2022

Technology is profoundly changing Influencer Marketing. Live shopping, the metaverse, NFTs (Non-Fungible Tokens), avatars, and the creator economy are some…

  • Brands Influencer Marketing

How to get to know your influencer audience with Buzzoole Discovery

Finding the right influencer to involve in a campaign can be a complex process with several steps to undertake. The…

  • Brands Influencer Marketing

Buzzoole Tracker: how to track your Influencer Marketing campaigns

The Buzzoole family keeps on enriching itself with new tools to simplify the life of companies and agencies managing Influencer…

  • Brands Influencer Marketing

Buzzoole Discovery: the new Performance area

Buzzoole Discovery continues to expand with new features to provide companies and agencies with a modern tool to identify the…

  • Brands Influencer Marketing

Net Reach: to discover the deduplicated reach of your campaigns

Companies are increasingly using influencer marketing in a strategic and regular way. This new approach is certainly influenced by data…

  • Creators Influencer Marketing

A new analysis dashboard for creators

Two years after the dashboard for creators subscribed to Buzzoole was given a makeover, the time has come to unveil…

  • Brands Influencer Marketing

The 5 tips to follow for an Influencer Marketing campaign on TikTok

In the last year, TikTok, the short video sharing platform, has got a lot of people talking about it thanks…

  • Brands Influencer Marketing

Buzzoole Discovery: savable searches, engagement/reach, content area

The main requirement for brands that approach Influencer Marketing is to identify creators who are aligned with their corporate values.…

  • Influencer Marketing Insights

Instagram hides likes, what was the impact?

Instagram's decision to hide likes took all digital marketing operators by surprise, creating a heated debate on the possible consequences.…

  • Brands Influencer Marketing

5 Influencer Marketing Trends You Can’t Ignore in 2020

The decade that has just come to a close brought with it many changes in the way companies approach marketing.…