The Difference between Reach and Followers
The biggest mistake companies make when talking about Influencer Marketing is considering Followers and Reach to be the same thing. Previously,…
4 years ago
Influencer Marketing and the Harm of Suspicious Followers
Fraud is a plague upon all sectors of online advertising, SEO and also Influencer Marketing. Here, the most common fraudulent…
4 years ago
Which hashtags should you use on Instagram?
On social media, hashtags are labels used to group content of the same theme. By tapping on a specific hashtag,…
4 years ago
FTC updates the guidelines for Influencers: what’s new
The Federal Trade Commission (FTC), the American agency that prevents anticompetitive business practices and promotes consumer protection, has recently updated…
5 years ago
Our Interview with ClioMakeUp, queen of the Beauty world
For our “Ask the Creator” column, we had the pleasure to meet the Italian queen of make-up. She went from…
5 years ago
Influencer Marketing: the industry benchmark
More and more companies are now using Influencer Marketing as a strategic business incentive. To set realistic goals and formulate…
5 years ago
The top 5 apps to make your Instagram Stories stand out
Since their launch, Instagram Stories continue to keep people glued to their smartphones: every day, more than 500 million users…
5 years ago
The Benefits of the Instagram Creator Profile
Until early 2019, the only way to access Instagram insights and advanced features was switching to a Business profile. But…
5 years ago
AI’s Role In Influencer Marketing, And How To Identify The Right Platform
Influencer marketing has become a strategic part of the marketing mix, and brands are no longer satisfied with selecting influencers…
5 years ago
Instagram #ad use grew by 90% in first half of 2019
Transparency in Influencer Marketing has always been an important theme for us, and we have thoroughly examined it in our…
5 years ago