Daddy Bloggers: redefining fatherhood

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The increase in blogs aimed at men reflects an increased push for conversations surrounding men’s health issues, from Samuel L. Jackson helping with the One For The Boys campaign to raise awareness about men’s cancer to The Huffington Post’s month long Building Modern Men campaign focusing on the pressures surrounding male identity, and awareness of the epidemic of suicide. ‘Daddy bloggers’ are another string to this bow, and a way online communities are being used to encourage conversations with and around men.

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How does Buzzoole Work? The Complete Guide

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Maybe you have heard of us already, maybe this is your first time. Either way, if you’re here it’s because you want to know: how does Buzzoole work?

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The Power of Influencer Marketing in the Travel Industry

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Have you ever found out about an amazing destination via social media, and made plans to travel there despite never having heard of the place before?  Such as after looking at the picturesque scenes constantly being uploaded to Instagram.

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The Mutual Evolution of Millennials and Food

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Last week I had the honour of being among the speakers at the Seeds & Chips Global Food Innovation Summit, a global event in the field of Food Innovation which included guest speakers such as President Obama.

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Marketing & Entertainment: when Influencers go beyond the web

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You turn on BBC One and see the usual glamorous guests on The Graham Norton Show couch. You assume they all must be something in Hollywood or the music industry, however not all of them have a prolific IMDb profile. So how does the crowd know them? Why are they so popular? Finally, a Google search gives you the answer.

They are an Influencer.

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Facebook F8: new perspectives on VR and AR for Influencer Marketing

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A few weeks ago I had the incredible opportunity to participate in the famous F8, the largest global developer conference organised by Facebook. Needless to say, it has been a great honour to have been among the lucky ones to receive an invitation to the event. During the conference I had the opportunity to meet developers from all over the world, as well as to find out the novelties that Mark Zuckerberg’s fervent mind has in store for his users.

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Posted in Buzzoole, Social Media Trends
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