The Fenty Launch: Influential Beauty Bloggers


Amid the flurried social media frenzy of Rihanna’s new beauty brand release, we take another look at the beauty industry and the online world of Influencers. Most importantly, how Influencers are shaping the industry more and more.

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Posted in Case Study, Social Media Trends

Influencer Marketing Strategies for Halloween

Spending for Halloween this year is expected to reach $9.1 billion in America alone, up 8.3% from last year’s record $8.4 billion. It is an event that features heavily on social media, across the topics of food, fashion, beauty, interior design, crafts and lifestyle and more.

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Posted in Business, Case Study

How to Find the Best Influencers

It’s word-of-mouth for the digital age and brands are pouring more money into Influencer Marketing while frantically searching to bring the best Influencers onboard.

Influencer Marketing allows businesses to get their message across a savvy group of consumers, an audience that doesn’t want to be sold to, or have their favourite content interrupted by ads.

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Posted in Business

The Power of Visual Content: body positivity on Instagram

A picture is worth a thousand words. Never has this seemed more vital a concept in the increasingly visual field of social media. Instagram, the visual-based channel known for stunning images and model-like shots, is a channel that has matured quickly. It is also one that has been lambasted for inauthenticity, from fake followers and likes to overly retouched photos. It is a channel that has raised concerns over mental health among young people, with many citing the perfect, bikini clad bodies and extravagant holiday snaps as the reason for low self-esteem.

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Posted in Influencers, Social Media Trends

The Value of Influencer Marketing

If you’d asked me to prove the value of Influencer Marketing a decade ago, I’d have drawn a blank. Fortunately for advocates of this marketing tactic, today there’s solid proof that utilising an Influencer Marketing strategy can help drive engagement around your brand and generate a positive return on investment, better than any other form of digital marketing strategy.

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Posted in Buzzoole, Case Study

The Game of Engagement: our GoT Social Media Infographic

Just a few days has seen the end of the seventh season of Game of Thrones, one of the most watched TV series of all time, and we’re missing our #GOT fix already. The wonderful world created from George R. R. Martin’s novels has inspired so many conversations online, and brands have been taking part in the hype. We’ve taken a look at all things social media and brands online, so enjoy and feast your eyes on how this latest series of Game of Thrones has made an impact across the online world, from posts, blogs, and memes to marketing campaigns. Collected below are some interesting examples and facts and figures of the Game of Thrones 2017 phenomenon.

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Posted in Social Media Trends
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