Facebook F8: new perspectives on VR and AR for Influencer Marketing

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A few weeks ago I had the incredible opportunity to participate in the famous F8, the largest global developer conference organised by Facebook. Needless to say, it has been a great honour to have been among the lucky ones to receive an invitation to the event. During the conference I had the opportunity to meet developers from all over the world, as well as to find out the novelties that Mark Zuckerberg’s fervent mind has in store for his users.

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Posted in Buzzoole, Social Media Trends

4 Ways Big Data can Transform your Business

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Imagine living in a world where the right information reaches you at the right place and the right time. How much of a productivity boost would your company receive? Business owners spend massive amounts of time keeping up with information, which leaves them with little room to focus on building up their companies.

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Falling for the Wrong Influencer: the Pepsi story

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The reaction to the latest Pepsi advert is clear: image is not enough. We need a motive behind the visuals. With the rise of a highly politically aware youth engaging in a variety of protest forms in person and online, Pepsi’s ad campaign definitely missed the mark due to not engaging with the reality of this conversation. A generic protest, filled with attractive young people, does not seem like a  common protest experience. It has led to the same question time and again: what are they protesting for in this scene? Pepsi’s marketers seem to have forgotten the real message behind their advert, as well as the demographic this advert is poorly trying to entice. With modern marketing, the mantra is listen and engage. With their latest ad, Pepsi appears to have done neither.

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Posted in Business, Influencer Marketing

How has Influencer Marketing impacted the Beauty Industry?

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Ever wondered why you can always find several 60-second lip gloss tutorials when browsing the explore page on Instagram? It’s because of the rise of the beauty industry on social media. Between DIY tutorials featuring brands and an increasingly responsive fan base, it’s no wonder that the beauty industry has spiraled to prominence on digital platforms.

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Influencing your Style: the online world of Menswear Style

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Menswear, style and grooming has been growing in popularity online in recent years, leading to digital magazines such as Menswear Style, one of the UK’s leading digital publications that caters to all things fashion, grooming and lifestyle. We were keen to hear more from this group of menswear Influencers, and therefore got together with Peter Brooker, Lifestyle Editor of Menswear Style, for this fascinating interview.

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What It’s Like To Be a Mommy Blogger: our interview with Sara-Jayne Jones

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At Buzzoole we love to celebrate how the online world can create communities for people to share their advice and stories, and one of the most clear and heartening examples of this is the community surrounding parents, especially those with newborns, in the online world. This has led to a rise in parenting blogs, social media profiles and online communities where people can ask questions, share their advice or simply offer up their hilarious moments surviving the challenges of parenting.

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Posted in blogger, Influencers
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