Differentiating the Approach When Involving Influencers on Twitter, Instagram, Facebook & YouTube


During a recent client briefing, I spoke of the different approaches one should take when working with influencers on Twitter, Instagram, Facebook and YouTube. Although touched upon in the briefing, I felt the concept deserves its own dedicated post.

The thing is, if you know what the audiences on each social media platform expect from influencers, you can adapt your influencer marketing strategy to achieve sustainable results. Because the nature of the content shared on each platform varies, the content marketing plan that you’ll execute through your handpicked influencer(s) needs to be different for each social network. Read more ›

Posted in Business

Influencer Marketing & the Healthcare Industry


Who do people turn to when they’re seeking an opinion/advice on a business or its offerings?

Influencers and peers (friends, relatives, etc.).

With these two, people are not looking at the possibility of getting authentic information – they’re looking at the “direct path” to reliable guidance. Trust is already there, and the relevancy of influencers and peers paves the way for actionable direction. Read more ›

Posted in Business

Influencer Marketing and the Sports industry – Part 2

sport industries 2

This is the second part of the two-part series on influencer marketing & the sport industries. It highlights the proper way to create and manage influencer marketing campaigns when your target audiences are sports-oriented. Sports brands can adopt the best practices mentioned in this post to gain new customers.

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Posted in Campaigns

Influencer Marketing and the Sports Industry – Part 1

influencer marketing and the sports industry

This is the first part of the two-part series on influencer marketing & the sports industry. It talks about the importance of influencer marketing to sports brands, and highlights examples of companies that have partnered with long-tail influencers to promote their offerings.

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Posted in Campaigns

4 Influencer Marketing Stats You Should Know

influencer marketing stats

Many more brands are trying out influencer marketing. As always happens with innovation, the number of people adopting it increases as time goes by, though of course this only applies to innovations proved to be effective or well-performing. This is the case with influencer marketing, which is still seen as a brand new bizarre way of advertising online by some digital planners or managers.

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Posted in Business

How does Buzzoole work for influencers? 

how does Buzzoole work

Are you an influencer who is wondering how Buzzoole works as you want to make the most out of THE influencer marketing platform? Here you’ll find a clear and short map to help you move through our platform and access the amazing world of influencer marketing. In this blogpost we will go through the following steps:

  • Analyzing your influence and social media activity
  • Participating in campaigns
  • the Referral Program

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Posted in Brand Ambassador
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Buzzoole is the first influencer marketing platform that connects brands with key influencers and their audiences

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Looking for a powerful tool to quickly find an influencer in your category? Try our Buzzoole Finder: all the right influencers at the tip of your fingers.

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