Influencer Interviews: meet Fashion & Lifestyle blogger Sian Thomas

Sian Thomas Interview

Meet Sian Thomas, a popular fashion and lifestyle blogger with two fantastic sites and a great social media presence across Instagram, Twitter and more. We’ve got together with Sian to ask her some questions about her fascinating life and work, as well as what is it like to be on Buzzoole’s platform! After all… what is it really like to be a blogger?

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Posted in blogger, Influencers

How Influencer Marketing Metrics Will Evolve

how Influencer Marketing metrics will evolve

Remember the days of counting likes, hashtags, re-tweets and mentions to determine the success of your influencer marketing campaign?

Brands forayed into these crude metrics back when the concept of Influencer Marketing was still new.

But, in the past few years, the metrics game has progressively gotten more sophisticated, courtesy of greater social media integration, big data, business intelligence and new technology.

What’s actually happening is that metrics are starting to evolve.


Posted in Big Data, Brands, Business, Buzzoole

What is the right length for a blog post?


How long should a blog post be? This is it, the million dollar question that all bloggers and SEO experts ask themselves constantly, and which everyone tries to answer. An answer which is inevitably based on personal experience.


Posted in blogger, Influencers

Buzzoole: 2016 in review and new trends for 2017 [Infographic]

Buzzone infographic cover

2016 has been an intensive year for Buzzoole, and 2017 is set to be even more so. The number of people joining the platform is constantly increasing and we have experienced excellent engagement from our users. Enthusiasm is the mark of an online Influencer and this had been evident across all our campaigns with the wealth of talent and imagination used to create engaging content for our brands.

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Posted in Business, Buzzoole

2017: The Revolutionary Road between Technology & Influencers


Influencer marketing stared every business in the face in 2016. Companies facing a need for better word of mouth outreach, as well as customer scepticism towards traditional communication, saw Influencers as the ideal solution. So what has changed in comparison with the past? The answer is simple, influencer marketing has completely transformed WOM (word of mouth) marketing with its ability to be measured and tracked in every step. That (and more) is why in 2017, influencer marketing is expected to be in every marketer’s toolkit.


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Posted in Business, Social Media Trends

Influencer Marketing Benefits for the Home Decor Industry


Home decor businesses love to piggyback on the busiest time of the year – the festive season.

It’s the time when people, in large numbers, deck out their homes with Christmas ornaments and other decor essentials. Their message to home decor brands?

The earlier you have us spend cash earmarked for festive purchases, the less time we will spend in thinking about getting seasonable decor.

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Posted in Business
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Buzzoole is the first influencer marketing platform that connects brands with key influencers and their audiences

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Looking for a powerful tool to quickly find an influencer in your category? Try our Buzzoole Finder: all the right influencers at the tip of your fingers.

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