How Can SaaS Startups Grow With The Help Of Influencers


According to IDC, 27.8 percent of the global enterprise apps market will be SaaS-penetrated by 2018, accounting for $50.8 billion in revenue.

No wonder so many SaaS startups are popping up with the aim to take a slice of the market.

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Posted in Business

The Importance of Influencer Marketing in the 2016 American Election


Clinton was the more qualified candidate, therefore if experience and qualifications do not get a person the job of president, what does? The 2016 American election results would argue that it is the best utiliser of social media with Trump appearing top in most influencer tables for the election and top in terms of follower numbers.

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Posted in Case Study

Why is Big Data essential for Influencer Marketing?


Big data, the gold rush of the 21st century.

It’s now woven into every section of the global economy.  Businesses are using it to discover useful patterns and trends that can bring significant improvements in their various strategies.

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Is Influencer Marketing Beneficial For Celebrities?


Celebrity advice is a powerful incentive for consumers to act.

That’s because the former serves as an arbiter of public opinion, style and taste on a global scale.

We’re talking about celebrities ranging from A-listers like George Clooney to reality TV stars, born in shows like Big Brother, The X Factor, etc. Read more ›

Posted in Business

Differentiating the Approach When Involving Influencers on Twitter, Instagram, Facebook & YouTube


During a recent client briefing, I spoke of the different approaches one should take when working with influencers on Twitter, Instagram, Facebook and YouTube. Although touched upon in the briefing, I felt the concept deserves its own dedicated post.

The thing is, if you know what the audiences on each social media platform expect from influencers, you can adapt your influencer marketing strategy to achieve sustainable results. Because the nature of the content shared on each platform varies, the content marketing plan that you’ll execute through your handpicked influencer(s) needs to be different for each social network. Read more ›

Posted in Business

Influencer Marketing & the Healthcare Industry


Who do people turn to when they’re seeking an opinion/advice on a business or its offerings?

Influencers and peers (friends, relatives, etc.).

With these two, people are not looking at the possibility of getting authentic information – they’re looking at the “direct path” to reliable guidance. Trust is already there, and the relevancy of influencers and peers paves the way for actionable direction. Read more ›

Posted in Business
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