3 Rules to Get Started with B2B Influencer Marketing

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Whisper it if you need to – B2B content is bland. According to a Sirius Decisions research, 60-70% of it even goes unused due to a variety of factors, from a lack of resources to disorganized structure. In many cases those whitepapers, ebooks, videos and blog posts don’t focus on the needs, concerns and values of the individual customer, which is why B2B content struggles to resonate with target audiences.

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Posted in Brands, Business

What it’s like to be a Woman Online: our Influencers share their thoughts

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Over the next few days we are celebrating International Women’s Day, a day created to celebrate and acknowledge the social, economic, cultural and political achievements of women and promote equality around the world. There are several different opinions surrounding this day, some of them negative, so we wanted to refocus the emphasis on personal experience and look at one individual’s online experience as a prominent female influencer.  This is an interview with one of our most beloved lifestyle bloggers: Luisa-Christie blogger at www.luisachristie.co.uk.

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Posted in blogger, Influencers

Fashion Week and the Oscars: Influencers in the know

Fashion week and the Oscars: Influencers in the know

Fashion and cinema have always chased each other to determine the trends of the moment. The mutual exchange between cinematography and charismatic personalities has generated some of the most unique styles in history: with Audrey Hepburn one cannot help thinking about her little black dress, the oversized sunglasses and the pearl necklace.

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Posted in blogger, Influencers

Influencer Marketing & Ad blocking: the Pursuit of Authenticity

Influencer marketing and ad blocking: the pursuit of authenticity

For decades, Brands have implemented the same advertising tactic of showcasing mass appeal communications to a broad audience.

And though the strategies available to engage a target demographic have multiplied over the years, many Brands have yet to take advantage of this great advertising opportunity.

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Posted in blogger, Influencers

Influencer Interviews: meet Fashion & Lifestyle blogger Sian Thomas

Sian Thomas Interview

Meet Sian Thomas, a popular fashion and lifestyle blogger with two fantastic sites and a great social media presence across Instagram, Twitter and more. We’ve got together with Sian to ask her some questions about her fascinating life and work, as well as what is it like to be on Buzzoole’s platform! After all… what is it really like to be a blogger?

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Posted in blogger, Influencers

How Influencer Marketing Metrics Will Evolve

how Influencer Marketing metrics will evolve

Remember the days of counting likes, hashtags, re-tweets and mentions to determine the success of your influencer marketing campaign?

Brands forayed into these crude metrics back when the concept of Influencer Marketing was still new.

But, in the past few years, the metrics game has progressively gotten more sophisticated, courtesy of greater social media integration, big data, business intelligence and new technology.

What’s actually happening is that metrics are starting to evolve.

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Posted in Big Data, Brands, Business, Buzzoole
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