The Role of Co-Creation in Influence and Marketing
Conventional advertising tactics, from celebrity endorsements to brand sponsorships, are quickly becoming a th…
Does Influencer Marketing Work for Retailers?
Remember when digital ads were the latest, greatest thing in retail marketing? Remember when you could create …
Predictions for Influencer Marketing in 2016
2015 was a year of profound change. Millions of businesses around the world went through dramatic vicissitudes…
Why Fashion Bloggers Are More Popular Than Fashion Celebrities?
Every brand needs a little push once in a while to make things happen.
In the fashion industry, influence i…