Falling for the Wrong Influencer: the Pepsi story
The reaction to the latest Pepsi advert is clear: image is not enough. We need a motive behind the visuals. Wi…
How has Influencer Marketing impacted the Beauty Industry?
Ever wondered why you can always find several 60-second lip gloss tutorials when browsing the explore page on …
Men’s Fashion Instagram Influencers
Menswear, style and grooming has been growing in popularity online in recent years, leading to digital magazin…
What It’s Like To Be a Mommy Blogger: our interview with Sara-Jayne Jones
At Buzzoole we love to celebrate how the online world can create communities for people to share their advice …