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Tag: ask the expert
AI’s Role In Influencer Marketing, And How To Identify The Right Platform
Influencer marketing has become a strategic part of the marketing mix, and brands are no longer satisfied wi…
How to Stand Out From the Crowd
In the last interview of our 2018 'Ask The Expert' series, we chat with Lukas Dryja, co-founder of website bui…
The Commoditisation of Influencer Marketing
This week our Ask the Expert feature is an interview with Rhian Mason, Content Strategy Director at IPG Mediab…
Measurement is Influencer Marketing’s biggest challenge
It emerged from our recent research, that measurement standards, together with fixes for fake followers and co…
