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Is Influencer Marketing Beneficial For Celebrities?
Celebrity advice is a powerful incentive for consumers to act.
That's because the former serves as an arbit…
Differentiating the Approach When Involving Influencers on Twitter, Instagram, Facebook & YouTube
During a recent client briefing, I spoke of the different approaches one should take when working with influen…
Influencer Marketing & the Healthcare Industry
Who do people turn to when they're seeking an opinion/advice on a business or its offerings?
Influencers an…
Influencer Marketing and the Sports industry – Part 2
This is the second part of the two-part series on influencer marketing & the sport industries. It highligh…
