Category: Brands Influencer Marketing
News and tips from the experts, product updates and best Influencer Marketing Strategies
The Commoditisation of Influencer Marketing
This week our Ask the Expert feature is an interview with Rhian Mason, Content Strategy Director at IPG Mediab…
Four tips for a performance-based Influencer campaign
Our fourth appointment with the Ask the Experts series touches upon the issue of influencer marketing metrics.…
Measurement is Influencer Marketing’s biggest challenge
It emerged from our recent research, that measurement standards, together with fixes for fake followers and co…
‘Brand Mentions’ Arrive On A Dashboard Near You
A few months ago we launched our new user dashboard, featuring an influence chart, in-depth audience analytics…
