Trends in Influencer Marketing 2022
  • Influencer Marketing Insights

Influencer Marketing Trends in 2022

Technology is profoundly changing Influencer Marketing. Live shopping, the metaverse, NFTs (Non-Fungible Tokens), avatars, and the creator economy are some…

How to get to know your influencer audience with Buzzoole Discovery
  • Brands Influencer Marketing

How to get to know your influencer audience with Buzzoole Discovery

Finding the right influencer to involve in a campaign can be a complex process with several steps to undertake. The…

buzzoole-tracker
  • Brands Influencer Marketing

Buzzoole Tracker: how to track your Influencer Marketing campaigns

The Buzzoole family keeps on enriching itself with new tools to simplify the life of companies and agencies managing Influencer…

area performance buzzoole discovery
  • Brands Influencer Marketing

Buzzoole Discovery: the new Performance area

Buzzoole Discovery continues to expand with new features to provide companies and agencies with a modern tool to identify the…

netReach
  • Brands Influencer Marketing

Net Reach: to discover the deduplicated reach of your campaigns

Companies are increasingly using influencer marketing in a strategic and regular way. This new approach is certainly influenced by data…

new buzzoole creator profile
  • Creators Influencer Marketing

A new analysis dashboard for creators

Two years after the dashboard for creators subscribed to Buzzoole was given a makeover, the time has come to unveil…

The 5 tips to follow for an Influencer Marketing campaign on TikTok
  • Brands Influencer Marketing

The 5 tips to follow for an Influencer Marketing campaign on TikTok

In the last year, TikTok, the short video sharing platform, has got a lot of people talking about it thanks…

Influencer Discovery
  • Brands Influencer Marketing

Buzzoole Discovery: savable searches, engagement/reach, content area

The main requirement for brands that approach Influencer Marketing is to identify creators who are aligned with their corporate values.…

  • Influencer Marketing Insights

Instagram hides likes, what was the impact?

Instagram's decision to hide likes took all digital marketing operators by surprise, creating a heated debate on the possible consequences.…

  • Brands Influencer Marketing

5 Influencer Marketing Trends You Can’t Ignore in 2020

The decade that has just come to a close brought with it many changes in the way companies approach marketing.…