Blog Archives


7 Reasons You Should Invest In Always-On Influencer Marketing

A recent study by ANA showed that 75% of marketers are currently using Influencer Marketing and that most of them will increase their dedicated budget in the next 12 months. This suggests that the industry is seeing a shift and

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Posted in Business

Buzzoole Went to F8, Here’s What Happened

For the second year in a row I was invited alongside my co-founder and CEO Fabrizio Perrone to F8, the annual Facebook Developer Conference in San Jose, California. The event is a milestone for developers and businesses in the social media

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Posted in Business

Buzzoole Gains Important Recognition Thanks to Technological Innovation and Advanced Measurement Capabilities

This week we announced our inclusion as a representative vendor in Gartner’s Market Guide for Influencer Marketing. Gartner, the world’s leading research and advisory company has selected and reported on ten Representative Vendors: nine are vendors with North American headquarters,

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Posted in Business, Buzzoole

How Can SaaS Startups Grow With The Help Of Influencers

According to IDC, 27.8 percent of the global enterprise apps market will be SaaS-penetrated by 2018, accounting for $50.8 billion in revenue. No wonder so many SaaS startups are popping up with the aim to take a slice of the

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Posted in Business

The Importance of Influencer Marketing in the 2016 American Election

Clinton was the more qualified candidate, therefore if experience and qualifications do not get a person the job of president, what does? The 2016 American election results would argue that it is the best utiliser of social media with Trump

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Posted in Case Study

Why is Big Data essential for Influencer Marketing?

Big data, the gold rush of the 21st century. Ita��s now woven into every section of the global economy.A� Businesses are using it to discover useful patterns and trends that can bring significant improvements in their various strategies. Fabrizio Perrone

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Posted in Big Data
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Buzzoole is the first influencer marketing platform that connects brands with key influencers and their audiences

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