{"id":53691,"date":"2024-06-21T10:39:49","date_gmt":"2024-06-21T08:39:49","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=53691"},"modified":"2024-06-21T10:39:52","modified_gmt":"2024-06-21T08:39:52","slug":"influencer-marketing-e-beauty-2024","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/influencer-marketing-e-beauty-2024\/","title":{"rendered":"Influencer Marketing e Beauty 2024"},"content":{"rendered":"\n<p>Pi\u00f9 del <strong><a href=\"https:\/\/buzzoole.com\/resources\/italiani-e-influencer-2023\/it\">60% degli italiani<\/a> <\/strong>che segue almeno un <strong>influencer beauty<\/strong> sui social riconosce in questa figura il <strong>ruolo di tutor<\/strong>, secondo quanto emerso dall\u2019ultima indagine condotta da BVA Doxa, Mondadori Media e Buzzoole sulla relazione tra gli italiani e gli influencer. Ci\u00f2 conferma come sia ormai un comportamento sempre pi\u00f9 diffuso tra le persone, soprattutto tra le generazioni pi\u00f9 giovani, quello di scoprire nuovi prodotti beauty attraverso i creator.<\/p>\n\n\n\n<p>Il nostro Osservatorio sull\u2019Influencer Marketing anche quest\u2019anno ha realizzato uno studio sullo scenario del settore bellezza e cosmesi nel mondo dell\u2019Influencer Marketing. I dati emersi dalla ricerca forniscono una panoramica sullo scenario dei contenuti a tema beauty pubblicati sui social nell\u2019ultimo anno (da marzo 2023 a febbraio 2024) da influencer con almeno 10.000 follower in Italia. L\u2019analisi, basata sulle informazioni estratte da <a href=\"https:\/\/buzzoole.com\/solutions\/buzzoole-suite\"><strong>Buzzoole Suite<\/strong><\/a>, ha lo scopo di evidenziare le principali tendenze emerse nell\u2019ultimo anno, su Facebook, Instagram, TikTok e YouTube.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lo scenario del settore Beauty in Italia<\/h2>\n\n\n\n<p><strong>Sono oltre 464.000 i contenuti con topic beauty pubblicati nell\u2019ultimo anno da influencer in Italia con almeno 10.000 follower, <\/strong>rinvenuti dal nostro Osservatorio sui canali social considerati per l\u2019analisi. Di questi, oltre <strong>14.000 contenuti risultano essere di natura pubblicitaria<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-03-1024x1024.jpg\" alt=\"Totale contenuti che trattano di beauty pubblicati in Italia nell'ultimo anno da influencer con almeno 10.000 follower\" class=\"wp-image-53692\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-03-1024x1024.jpg 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-03-300x300.jpg 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-03-150x150.jpg 150w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-03-768x768.jpg 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-03-1536x1536.jpg 1536w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-03-2048x2048.jpg 2048w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-03-640x640.jpg 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-03-2000x2000.jpg 2000w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Se guardiamo la distribuzione per social dei contenuti <em>adv<\/em>, notiamo che <strong>il canale maggiormente utilizzato per condividere post a tema beauty \u00e8 Instagram con il 78% del totale. <\/strong>Seguono TikTok (18%), Facebook (3%) YouTube (1%).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-04-1024x1024.jpg\" alt=\"I social pi\u00f9 utilizzati dagli influencer per condividere contenuti che trattano di beauty\" class=\"wp-image-53698\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-04-1024x1024.jpg 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-04-300x300.jpg 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-04-150x150.jpg 150w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-04-768x768.jpg 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-04-1536x1536.jpg 1536w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-04-2048x2048.jpg 2048w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-04-640x640.jpg 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-04-2000x2000.jpg 2000w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Analizzando <strong>per fascia di follower<\/strong> <strong>la tipologia di creator che ha condiviso contenuti sponsorizzati con topic beauty<\/strong>, emerge che il 55% dei contenuti \u00e8 assorbito dalla categoria dei Micro Creator (da 10.000 a 100.000 follower), seguita da quella dei Mid Creator (da 100.000 a 500.000 follower) con il 27%. Infine i Top Creator e le Social Star (oltre 500.000 follower) costituiscono insieme il 18% del totale.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-05-1024x1024.jpg\" alt=\"Tipologie di creator pi\u00f9 coinvolte nelle attivit\u00e0 di influencer marketing del beauty \" class=\"wp-image-53694\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-05-1024x1024.jpg 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-05-300x300.jpg 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-05-150x150.jpg 150w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-05-768x768.jpg 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-05-1536x1536.jpg 1536w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-05-2048x2048.jpg 2048w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-05-640x640.jpg 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-05-2000x2000.jpg 2000w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Osservando l\u2019andamento stagionale dei contenuti #adv a tema beauty, si nota una prevalenza di contenuti nei mesi di marzo e aprile.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-06-1-1024x1024.jpg\" alt=\"L'andamento stagionale dei contenuti adv che promuovono brand beauty sui social\" class=\"wp-image-53700\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-06-1-1024x1024.jpg 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-06-1-300x300.jpg 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-06-1-150x150.jpg 150w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-06-1-768x768.jpg 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-06-1-1536x1536.jpg 1536w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-06-1-2048x2048.jpg 2048w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-06-1-640x640.jpg 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2024\/06\/Carosello_BeautyInfluencerMarketing_Buzzoole-06-1-2000x2000.jpg 2000w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Questi sono solo alcuni dei dati analizzati dal nostro Osservatorio. Se vuoi approfondire i contenuti, i formati e le principali tendenze del mondo beauty nell\u2019Influencer Marketing, richiedi un report personalizzato.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/dem.buzzoole.com\/check-up\/?utm_source=blog-buzzoole&#038;utm_medium=cta&#038;utm_campaign=report-beauty-2024-ita\" style=\"background-color:#000000\">RICHIEDI IL TUO REPORT<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pi\u00f9 del 60% degli italiani che segue almeno un influencer beauty sui social riconosce in questa figura il ruolo di tutor, secondo quanto emerso dall\u2019ultima indagine condotta da BVA Doxa, Mondadori Media e Buzzoole sulla relazione tra gli italiani e gli influencer. Ci\u00f2 conferma come sia ormai un comportamento sempre pi\u00f9 diffuso tra le persone, &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/influencer-marketing-e-beauty-2024\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Influencer Marketing e Beauty 2024&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":53702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[909],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing e Beauty 2024 - Buzzoole<\/title>\n<meta name=\"description\" content=\"L&#039;Osservatorio Buzzoole ha analizzato lo scenario italiano del settore beauty sui social nell&#039;ultimo anno. 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