{"id":52994,"date":"2022-12-01T13:02:24","date_gmt":"2022-12-01T12:02:24","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=52994"},"modified":"2023-01-12T12:26:38","modified_gmt":"2023-01-12T11:26:38","slug":"dalla-creator-economy-alla-community-economy","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/dalla-creator-economy-alla-community-economy\/","title":{"rendered":"Dalla Creator Economy alla Community Economy"},"content":{"rendered":"\n

La Creator Economy nata nel contesto del web 2.0 sta portando meno benefici del previsto agli influencer. Si inizia a parlare delle nuove tecnologie del web3 finalizzate a dare pi\u00f9 potere e controllo a creator e brand. Il nostro ultimo white paper vuole portarvi dentro le trasformazioni che stanno cambiando a fondo la Creator Economy per traghettarla verso la Community Economy.<\/p>\n\n\n\n

Il nostro racconto parte dall\u2019analisi delle mutazioni che hanno coinvolto gli influencer in questi anni, facendoli diventare prima creator e media, poi, ambassador e infine co-produttori di contenuti.<\/strong> Oggi gli influencer pi\u00f9 sofisticati vengono coinvolti dai brand nel loro processo produttivo: nella fase di co-creazione di un prodotto o di un servizio, nell\u2019esplorazione di nuove opportunit\u00e0 commerciali, nella creazione di contenuti che troveranno posto sui canali aziendali.\u00a0<\/p>\n\n\n\n

Intanto l\u2019economia che ruota attorno a loro si caratterizza, sempre pi\u00f9, dal fiorire di nuove opportunit\u00e0 di monetizzazione del proprio lavoro: le partnership<\/strong>, gli abbonamenti<\/strong>, le donazioni<\/strong>, le affiliazioni commerciali<\/strong>, la vendita diretta di beni e servizi<\/strong>, i fondi <\/strong>stanziati dalle piattaforme.<\/p>\n\n\n\n

Nonostante ci\u00f2, la distribuzione del denaro non \u00e8 delle migliori. Solo poco pi\u00f9 del 10% riesce a guadagnare oltre 100.000 dollari l\u2019anno e la met\u00e0 non supera i 10.000.<\/strong> C\u2019\u00e8 qualcosa che non va nel modello di web che abbiamo costruito fin qui. Internet doveva essere una terra di opportunit\u00e0 per i produttori di valore, ma in realt\u00e0 i vantaggi economici sono rimasti nelle mani dei gatekeeper pi\u00f9 potenti, le piattaforme digitali.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Come dare pi\u00f9 vantaggi ai creator? La prossima evoluzione di internet, il web3, potrebbe correggere le storture del modello attuale?<\/strong> Abbiamo provato a capirlo nel white paper che vi proponiamo, esplorando, con un linguaggio chiaro, le potenzialit\u00e0 di token, community, DAO e blockchain. Non solo per i creator, ma anche per i brand.<\/p>\n\n\n\n

SCARICA<\/a><\/div>\n\n\n\n

<\/p>\n\n\n\n

Cover photo: Ivan Samkov | Pexels<\/p>\n","protected":false},"excerpt":{"rendered":"

La Creator Economy nata nel contesto del web 2.0 sta portando meno benefici del previsto agli influencer. Si inizia a parlare delle nuove tecnologie del web3 finalizzate a dare pi\u00f9 potere e controllo a creator e brand. Il nostro ultimo white paper vuole portarvi dentro le trasformazioni che stanno cambiando a fondo la Creator Economy … <\/p>\n

Read more “Dalla Creator Economy alla Community Economy”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":52999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[909],"tags":[1115,1094,1025,1099,993],"yoast_head":"\nDalla Creator Economy alla Community Economy - Buzzoole<\/title>\n<meta name=\"description\" content=\"Scarica il white paper e scopri le trasformazioni che stanno cambiando a fondo la Creator Economy per traghettarla verso la Community Economy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/dalla-creator-economy-alla-community-economy\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dalla Creator 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