{"id":52912,"date":"2022-10-10T15:34:42","date_gmt":"2022-10-10T13:34:42","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=52912"},"modified":"2022-10-10T15:35:54","modified_gmt":"2022-10-10T13:35:54","slug":"lo-stato-dell-influencer-marketing-2022","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2022\/","title":{"rendered":"Lo stato dell\u2019Influencer Marketing 2022"},"content":{"rendered":"\n

L\u2019approccio di Buzzoole all\u2019Influencer Marketing \u00e8 sempre stato contraddistinto da uno spirito di ricerca e di analisi dei fenomeni, accompagnato dalla volont\u00e0 di contribuire ad aumentare la conoscenza degli operatori del mercato.<\/p>\n\n\n\n

Nel 2019 abbiamo effettuato e condiviso i risultati della prima ricerca scientifica<\/strong>, quantitativa e qualitativa, sull\u2019Influencer Marketing<\/strong> dal punto di vista delle aziende che comprano e gestiscono le attivit\u00e0 con i creator. Nel 2021 l\u2019abbiamo aggiornata <\/strong>per indagare dinamicamente l\u2019evoluzione della consapevolezza della domanda e dei modelli operativi implementati dalle organizzazioni pi\u00f9 grandi.<\/p>\n\n\n\n

Questa volta con il nostro Osservatorio abbiamo deciso di tornare a leggere il mercato attraverso un\u2019indagine qualitativa focalizzata su grandi aziende attive in Italia e con raggio di azione internazionale in settori chiave per l\u2019Influencer Marketing<\/strong>: beauty; fashion; healthcare, editoria on line; fitness, elettronica di consumo, finance ed altri settori. Sono stati sentiti esperti di influencer marketing e decision maker con responsabilit\u00e0 nelle funzioni della comunicazione, del marketing, del digital\/social e delle PR.<\/p>\n\n\n\n

Volevamo capire come sta cambiando l\u2019Influencer Marketing attraverso il racconto dei vissuti e dei nuovi bisogni di aziende con approccio sofisticato a questa leva ed elevata capacit\u00e0 di spesa. Ma, al tempo stesso, anche quello di aprire un dialogo che porti a collaborazioni innovative con le organizzazioni pi\u00f9 attente all\u2019evoluzione di questa disciplina.<\/p>\n\n\n\n

Un primo dato, che vi anticipiamo, \u00e8 che il panorama emerso \u00e8 quello di un mercato in continuo movimento ed in rapida evoluzione, dove l\u2019Influencer Marketing viene considerato uno strumento agile e versatile tra le leve del media mix. In questo contesto \u00e8 evidente una divaricazione tra i brand meno evoluti e quelli pi\u00f9 evoluti<\/strong>. Questo si nota su tutti gli aspetti dell\u2019approccio all\u2019Influencer Marketing: la conoscenza del mercato, il modo di lavorare e di organizzarsi internamente, le strategie di hiring, il ruolo dell\u2019IM nel media mix, ma anche rispetto alle aspettative che si hanno verso i fornitori di servizi di Influencer Marketing.<\/p>\n\n\n\n

Per scoprire il resto dei risultati non vi resta che scaricare gratuitamente il white paper “Lo stato dell\u2019Influencer Marketing 2022<\/a>“.<\/p>\n\n\n\n

SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

L\u2019approccio di Buzzoole all\u2019Influencer Marketing \u00e8 sempre stato contraddistinto da uno spirito di ricerca e di analisi dei fenomeni, accompagnato dalla volont\u00e0 di contribuire ad aumentare la conoscenza degli operatori del mercato. Nel 2019 abbiamo effettuato e condiviso i risultati della prima ricerca scientifica, quantitativa e qualitativa, sull\u2019Influencer Marketing dal punto di vista delle aziende … <\/p>\n

Read more “Lo stato dell\u2019Influencer Marketing 2022”<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":52913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[993],"yoast_head":"\nLo stato dell\u2019Influencer Marketing 2022 - Buzzoole<\/title>\n<meta name=\"description\" content=\"Il white paper "Lo stato dell\u2019Influencer Marketing 2022" svela le diversit\u00e0 di approccio alla progettazione e gestione delle attivit\u00e0 con gli influencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2022\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo stato 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