{"id":52893,"date":"2022-10-06T12:53:11","date_gmt":"2022-10-06T10:53:11","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=52893"},"modified":"2022-10-06T13:00:59","modified_gmt":"2022-10-06T11:00:59","slug":"influencer-marketing-black-friday-2022","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-black-friday-2022\/","title":{"rendered":"Guida all\u2019Influencer Marketing per il Black Friday 2022"},"content":{"rendered":"\n<p>La Black Week \u00e8 una settimana ricca di sconti imperdibili che coinvolgono tutti i settori, dall\u2019elettronica all\u2019abbigliamento fino ai supermercati. Con circa 2 miliardi spesi in Italia nel 2021 (+21% rispetto al 2020), durante il Black Friday si dedica allo shopping l\u2019<a href=\"https:\/\/www.engage.it\/dati-e-ricerche\/l86-degli-italiani-aspetta-il-black-friday-per-gli-acquisti-i-dati-dellosservatorio-shopfully-.aspx\">86% degli italiani<\/a>.<br>Brand e creator anche quest\u2019anno dovranno prepararsi al meglio per riuscire a cogliere le opportunit\u00e0 del periodo e guidare i consumatori verso le occasioni commerciali.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/percentuale-italiani-shopping.png\" alt=\"\" class=\"wp-image-52896\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/percentuale-italiani-shopping.png 800w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/percentuale-italiani-shopping-300x188.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/percentuale-italiani-shopping-768x480.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/percentuale-italiani-shopping-640x400.png 640w\" sizes=\"(max-width: 800px) 90vw, 800px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Nel 2021 sui social abbiamo rinvenuto <strong>oltre 22.000 contenuti a tema Black Week<\/strong> (+12% rispetto al 2020). Inoltre, dalla nostra analisi, realizzata grazie al tool <a href=\"https:\/\/buzzoole.com\/solutions\/buzzoole-suite\">Buzzoole Discovery<\/a>, \u00e8 emerso che <strong>solo il 2,4% di questi contenuti risulta sponsorizzato<\/strong>. Le ricorrenze di novembre si dimostrano sempre pi\u00f9 un\u2019opportunit\u00e0 che le aziende di tutti i settori dovrebbero imparare a cogliere.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/2020vs2021.png\" alt=\"\" class=\"wp-image-52898\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/2020vs2021.png 900w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/2020vs2021-300x167.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/2020vs2021-768x427.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/2020vs2021-640x356.png 640w\" sizes=\"(max-width: 900px) 90vw, 900px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Tra i settori pi\u00f9 attivi nella comunicazione con gli influencer durante la Black Week, al primo posto troviamo il Fashion che assorbe il 48% dei contenuti sponsorizzati. Seguono il Beauty (28%) e il Tech (12%).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"501\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/settori-piu-attivi.png\" alt=\"\" class=\"wp-image-52900\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/settori-piu-attivi.png 901w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/settori-piu-attivi-300x167.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/settori-piu-attivi-768x427.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/10\/settori-piu-attivi-640x356.png 640w\" sizes=\"(max-width: 901px) 90vw, 901px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>I contenuti sponsorizzati dagli influencer per questa occasione puntano principalmente alla fase di Act del percorso di conversione. I creator di solito utilizzano strategie di product placement in cui presentano la promozione e il prodotto. In ottica di dare una spinta alle vendite, attraverso i contenuti vengono veicolati spesso coupon o codici sconto personalizzati e call to action che invitano i follower a completare l\u2019acquisto sull&#8217;e-Commerce del brand.<\/p>\n\n\n\n<p>Rispetto al passato emerge un approccio pi\u00f9 strategico dei brand all\u2019utilizzo dell\u2019Influencer Marketing per il Black Friday. Le attivit\u00e0 realizzate con i creator coprono, infatti, tutto il periodo della Black Week e quello che la precede, su diversi canali social. Sembra ormai evidente che realizzare attivit\u00e0 <em>one-shot, <\/em>con la pubblicazione di qualche post solo nei giorni clou delle offerte, comporti difficolt\u00e0 ad emergere tra la miriade di contenuti realizzati da chi invece ha pianificato d\u2019anticipo una vera e propria strategia. <\/p>\n\n\n\n<p>Scopri come sfruttare al meglio le opportunit\u00e0 del periodo. Scarica gratuitamente la nostra guida.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/guida-all-influencer-marketing-per-il-black-friday-2022\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-black-friday-2022-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:15px\">ph: Harry Cunningham | Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Black Week \u00e8 una settimana ricca di sconti imperdibili che coinvolgono tutti i settori, dall\u2019elettronica all\u2019abbigliamento fino ai supermercati. Con circa 2 miliardi spesi in Italia nel 2021 (+21% rispetto al 2020), durante il Black Friday si dedica allo shopping l\u201986% degli italiani.Brand e creator anche quest\u2019anno dovranno prepararsi al meglio per riuscire a &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-black-friday-2022\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Guida all\u2019Influencer Marketing per il Black Friday 2022&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":52894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[1025,993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guida all\u2019Influencer Marketing per il Black Friday 2022 - Buzzoole<\/title>\n<meta name=\"description\" content=\"Il Black Friday 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