{"id":52838,"date":"2022-09-01T09:30:00","date_gmt":"2022-09-01T07:30:00","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=52838"},"modified":"2022-08-31T19:17:42","modified_gmt":"2022-08-31T17:17:42","slug":"i-benchmark-di-settore-2022","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/i-benchmark-di-settore-2022\/","title":{"rendered":"Influencer Marketing: i benchmark di settore"},"content":{"rendered":"\n<p>Il nostro white paper \u201c<a href=\"https:\/\/buzzoole.com\/resources\/influencer-performance-benchmarks-2022\/it\">Influencer performance benchmarks 2022<\/a>\u201d mette a disposizione di tutti gli operatori del settore dei parametri guida per comprendere le performance da aspettarsi realisticamente nel coinvolgimento dei creator.<\/p>\n\n\n\n<p>Un\u2019osservazione di oltre 2 milioni di profili di influencer di tutte le parti del mondo, su Instagram, Facebook, YouTube e TikTok, che monitoriamo costantemente con la nostra <a href=\"https:\/\/buzzoole.com\/solutions\/buzzoole-suite\">Buzzoole Suite<\/a>, tesa ad individuare i benchmark di alcune metriche di performance pi\u00f9 significative come la reach media, l\u2019engagement su reach e la reach su follower (informazioni non facilmente rintracciabili sul mercato). Abbiamo suddiviso l\u2019analisi <a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/i-benchmark-per-fascia-di-follower-2022\/\">per fascia di follower dei profili<\/a> e per settore merceologico, in modo che ogni azienda potesse individuare le metriche coerenti con il proprio mondo. In questo post scopriamo i settori che hanno generato pi\u00f9 interazioni su Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Average Engagement per settore<\/h2>\n\n\n\n<p>Analizzando su Instagram i dati di engagement medio per post di diversi settori abbiamo scoperto che nel 2021 al primo posto c\u2019\u00e8 il Gaming, che scalza l\u2019Intrattenimento dalla vetta. Entrambi hanno generato pi\u00f9 di 300 interazioni medie per post. A ruota segue l\u2019Automotive. Interessante anche il piazzamento di Fashion, Family e News, una categoria, quest\u2019ultima, che su Instagram sta crescendo considerevolmente vista l\u2019abitudine dei pi\u00f9 giovani ad informarsi anche attraverso i social. La situazione \u00e8 abbastanza simile su YouTube, anche se le posizioni si invertono: al primo posto i contenuti relativi all\u2019intrattenimento e al secondo quelli sui videogiochi. Cambia invece su TikTok dove i contenuti che generano pi\u00f9 visualizzazioni sono quelli a tema food &amp; drink e scientifico.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/average-engagement-per-settore.png\" alt=\"Average Engagement per settore su Instagram\" class=\"wp-image-52839\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/average-engagement-per-settore.png 800w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/average-engagement-per-settore-300x169.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/average-engagement-per-settore-768x432.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/average-engagement-per-settore-640x360.png 640w\" sizes=\"(max-width: 800px) 90vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Engagement Rate per settore<\/h2>\n\n\n\n<p><strong>I settori che fanno registrare il pi\u00f9 elevato Engagement Rate per post<\/strong>, <strong>sopra il 3%, sono quelli del Gaming, degli Hobby e delle tematiche ambientali.<\/strong> Questo risultato va contestualizzato rispetto alla natura dell\u2019indice che tende a premiare quei settori nei quali i Creator hanno <em>follower base<\/em> meno sviluppate rispetto ad altri. Meglio usare la metrica dell\u2019Engagement su Reach che misura le interazioni rispetto alle persone realmente raggiunte.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/engagement-rate-per-settore.png\" alt=\"Engagement Rate per settore su Instagram\" class=\"wp-image-52841\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/engagement-rate-per-settore.png 800w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/engagement-rate-per-settore-300x169.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/engagement-rate-per-settore-768x432.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/engagement-rate-per-settore-640x360.png 640w\" sizes=\"(max-width: 800px) 90vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Engagement su Reach per settore<\/h2>\n\n\n\n<p>Dalla rilevazione dell\u2019Engagement su Reach emerge che, <strong>su Instagram, i Creator del settore Beauty e Fashion sono quelli che performano meglio<\/strong>. Riescono a ottenere circa il 15% delle interazioni rispetto alle persone effettivamente raggiunte, in altri termini ogni 100 persone che vedono i loro post riescono a sviluppare, mediamente, 15 interazioni. Seguono di poco i Creator che si occupano di turismo e hobby.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/engagement-su-reach-per-settore.png\" alt=\"Engagement su Reach per settore su Instagram\" class=\"wp-image-52843\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/engagement-su-reach-per-settore.png 800w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/engagement-su-reach-per-settore-300x169.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/engagement-su-reach-per-settore-768x432.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/08\/engagement-su-reach-per-settore-640x360.png 640w\" sizes=\"(max-width: 800px) 90vw, 800px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Per scoprire tutte le metriche pi\u00f9 utili per valutare correttamente gli investimenti in Influencer Marketing scarica gratuitamente il white paper \u201cInfluencer performance benchmarks 2022\u201d.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/influencer-performance-benchmarks-2022\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-benchmarks-2022-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n\n\n\n<p style=\"font-size:15px\">ph: @federica_es<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il nostro white paper \u201cInfluencer performance benchmarks 2022\u201d mette a disposizione di tutti gli operatori del settore dei parametri guida per comprendere le performance da aspettarsi realisticamente nel coinvolgimento dei creator. Un\u2019osservazione di oltre 2 milioni di profili di influencer di tutte le parti del mondo, su Instagram, Facebook, YouTube e TikTok, che monitoriamo costantemente &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/i-benchmark-di-settore-2022\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Influencer Marketing: i benchmark di settore&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":52845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[978,993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing: i benchmark di settore - Buzzoole<\/title>\n<meta name=\"description\" content=\"I benchmark di settore pi\u00f9 significativi per comprendere come analizzare e valutare correttamente le performance dei creator\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/i-benchmark-di-settore-2022\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing: i benchmark di settore - 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