{"id":52721,"date":"2022-07-20T09:33:11","date_gmt":"2022-07-20T07:33:11","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=52721"},"modified":"2022-07-21T10:18:27","modified_gmt":"2022-07-21T08:18:27","slug":"influencer-performance-benchmarks-2022","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2022\/","title":{"rendered":"Guida alle performance degli influencer 2022"},"content":{"rendered":"\n

Come scegliere gli influencer giusti per le tue campagne? I criteri da considerare possono essere tanti, ma negli ultimi anni le aziende stanno prestando molta attenzione alle performance effettive. Non pi\u00f9 soltanto al numero di follower, ma a KPI pi\u00f9 significativi come la reach media, l\u2019engagement su reach e la reach su follower (informazioni non facilmente rintracciabili sul mercato).<\/p>\n\n\n\n

Forti del nostro esteso patrimonio di dati, in particolare quelli di prima parte ossia derivanti direttamente dagli insights social dei creator, abbiamo deciso di mettere sotto osservazione i KPI pi\u00f9 utili a prendere decisioni di marketing razionali.  Quest\u2019anno abbiamo deciso di allargare ulteriormente l\u2019osservazione ad oltre 2 milioni di profili di influencer di tutte le parti del mondo, su Instagram, Facebook, YouTube e TikTok<\/strong>, che monitoriamo costantemente con la nostra Buzzoole Suite<\/a>.<\/p>\n\n\n\n

Questo lavoro, che facciamo dal 2019 e che mettiamo a disposizione di tutti gli operatori del settore, \u00e8 teso ad individuare dei benchmark, dei parametri guida per comprendere le performance da aspettarsi realisticamente nel coinvolgimento dei creator. Abbiamo suddiviso l\u2019analisi per fascia di follower dei profili e per settore merceologico, in modo che ogni azienda potesse individuare le metriche coerenti con il proprio mondo.<\/p>\n\n\n\n

Un dato sorprendente \u00e8 che mediamente i profili su TikTok generano il 120% di interazioni in pi\u00f9 rispetto a quelli Instagram<\/strong>. In particolare i micro creator su TikTok riescono a beneficiare del 180% in pi\u00f9<\/strong> di interazioni. Dunque in questo momento \u00e8 il social ideale per iniziare.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Average<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Ovviamente ogni metrica presentata fa luce su specifici aspetti. Spetta al marketer, magari col supporto consulenziale di un’azienda come la nostra, valutare questi KPI congiuntamente, individuando di volta in volta quelli pi\u00f9 adatti a rappresentare lo specifico obiettivo di business che si vuole perseguire.
Per scoprire tutte le metriche pi\u00f9 utili per valutare correttamente gli investimenti in Influencer Marketing scarica gratuitamente il white paper \u201cInfluencer performance benchmarks 2022\u201d.<\/p>\n\n\n\n

SCARICA<\/a><\/div>\n\n\n\n

<\/p>\n\n\n\n

ph: @anastasiapezzella<\/p>\n","protected":false},"excerpt":{"rendered":"

Come scegliere gli influencer giusti per le tue campagne? I criteri da considerare possono essere tanti, ma negli ultimi anni le aziende stanno prestando molta attenzione alle performance effettive. Non pi\u00f9 soltanto al numero di follower, ma a KPI pi\u00f9 significativi come la reach media, l\u2019engagement su reach e la reach su follower (informazioni non … <\/p>\n

Read more “Guida alle performance degli influencer 2022”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":52724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[978,993],"yoast_head":"\nGuida alle performance degli influencer 2022 - Buzzoole<\/title>\n<meta name=\"description\" content=\"La guida esclusiva alle metriche pi\u00f9 interessanti per comprendere, analizzare e valutare nel modo giusto le performance degli influencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2022\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guida alle performance degli influencer 2022 - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"La guida esclusiva alle metriche pi\u00f9 interessanti per comprendere, analizzare e valutare nel modo giusto le performance degli influencer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-20T07:33:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-21T08:18:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/07\/guida-alle-performance-degli-influencer-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Buzzoole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2022\/\"},\"author\":{\"name\":\"Buzzoole\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/d00a6983b2b792658afc1760505008b1\"},\"headline\":\"Guida alle performance degli influencer 2022\",\"datePublished\":\"2022-07-20T07:33:11+00:00\",\"dateModified\":\"2022-07-21T08:18:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2022\/\"},\"wordCount\":316,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/07\/guida-alle-performance-degli-influencer-2022.jpg\",\"keywords\":[\"metriche\",\"white paper\"],\"articleSection\":[\"Influencer Marketing per Brand\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2022\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2022\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2022\/\",\"name\":\"Guida alle performance degli influencer 2022 - 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