{"id":52669,"date":"2022-06-17T11:09:32","date_gmt":"2022-06-17T09:09:32","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=52669"},"modified":"2022-06-17T11:10:13","modified_gmt":"2022-06-17T09:10:13","slug":"la-tecnologia-per-ottimizzare-l-influencer-marketing","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/","title":{"rendered":"La tecnologia per ottimizzare l&#8217;Influencer Marketing"},"content":{"rendered":"\n<p>L\u2019Influencer Marketing \u00e8 un\u2019attivit\u00e0 di relazione che \u00e8 germogliata nell\u2019ambito delle pubbliche relazioni con le prime attivit\u00e0 di coinvolgimento dei blogger. Presto per\u00f2, con l\u2019esplosione dei social media, gli influencer si sono moltiplicati e con essi la complessit\u00e0 di gestione dei progetti di influenza \u00e8 aumentata.<br>Oggi, per fortuna, la tecnologia pu\u00f2 aiutare le aziende a ridurre la complessit\u00e0 offrendo un supporto per tutte le fasi dell\u2019Influencer Marketing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/06\/i-vantaggi-della-tecnologi-grafico.png\" alt=\"La tecnologia nelle 3 fasi dell'Influencer Marketing\" class=\"wp-image-52670\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/06\/i-vantaggi-della-tecnologi-grafico.png 800w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/06\/i-vantaggi-della-tecnologi-grafico-300x169.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/06\/i-vantaggi-della-tecnologi-grafico-768x432.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/06\/i-vantaggi-della-tecnologi-grafico-640x360.png 640w\" sizes=\"(max-width: 800px) 90vw, 800px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Gi\u00e0 prima della progettazione della campagna, un tool adeguato pu\u00f2 aiutare nell\u2019analisi delle attivit\u00e0 di IM svolte dai competitor o in quella delle conversazioni attorno al settore d\u2019interesse.&nbsp;<br>La competitive intelligence lascia, poi, il posto alla fase critica dell\u2019individuazione e della qualificazione dei creator pi\u00f9 adatti alla campagna che si sta progettando. Questo \u00e8 uno dei momenti pi\u00f9 onerosi in termini di tempo per le aziende perch\u00e9 \u00e8 sempre pi\u00f9 difficile scovare manualmente dei profili in ascesa, che altri brand non hanno gi\u00e0 coinvolto. Inoltre non \u00e8 semplice riuscire a confrontare i profili in short list senza avere un sistema che mostri metriche significative e sia in grado di confrontarle con benchmark di riferimento. Ma, soprattutto, non \u00e8 immediato riuscire a capire quando un influencer ha fatto uso di pratiche fraudolente per gonfiare la propria follower base o le interazioni dei post.<\/p>\n\n\n\n<p>Anche il workflow di campagna pu\u00f2 essere alleggerito e ottimizzato attraverso un software ad hoc che permetta di gestire la scrittura e l\u2019invio del brief, l\u2019onboarding dei creator, l\u2019approvazione e la pubblicazione dei contenuti.<\/p>\n\n\n\n<p>Infine un tool di Influencer Marketing permette di seguire in tempo reale l\u2019andamento della campagna e di analizzare dettagliatamente i risultati finali.<\/p>\n\n\n\n<p>Per capire come la tecnologia di Buzzoole pu\u00f2 aiutarti ad ottimizzare il tuo lavoro con gli influencer, scarica gratuitamente il nostro ultimo white paper.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-la-tecnologia-per-ottimizzare-l-influencer-marketing-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Influencer Marketing \u00e8 un\u2019attivit\u00e0 di relazione che \u00e8 germogliata nell\u2019ambito delle pubbliche relazioni con le prime attivit\u00e0 di coinvolgimento dei blogger. Presto per\u00f2, con l\u2019esplosione dei social media, gli influencer si sono moltiplicati e con essi la complessit\u00e0 di gestione dei progetti di influenza \u00e8 aumentata.Oggi, per fortuna, la tecnologia pu\u00f2 aiutare le aziende a &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;La tecnologia per ottimizzare l&#8217;Influencer Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":39,"featured_media":52674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[984,993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La tecnologia per ottimizzare l&#039;Influencer Marketing - Buzzoole<\/title>\n<meta name=\"description\" content=\"Individuare e qualificare i creator, gestire i brief e gli ingaggi, controllare i contenuti, analizzare i risultati. Ci pensa la tecnologia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tecnologia per ottimizzare l&#039;Influencer Marketing - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Individuare e qualificare i creator, gestire i brief e gli ingaggi, controllare i contenuti, analizzare i risultati. Ci pensa la tecnologia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/gianluca.perrelli\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-17T09:09:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-17T09:10:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/06\/wp-la-tecnologia-per-ottimizzare-l-influencer-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gianluca Perrelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/\"},\"author\":{\"name\":\"Gianluca Perrelli\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/dea2533ba5cec32f7118801d2005cfd4\"},\"headline\":\"La tecnologia per ottimizzare l&#8217;Influencer Marketing\",\"datePublished\":\"2022-06-17T09:09:32+00:00\",\"dateModified\":\"2022-06-17T09:10:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/\"},\"wordCount\":303,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/06\/wp-la-tecnologia-per-ottimizzare-l-influencer-marketing.jpg\",\"keywords\":[\"tecnologia\",\"white paper\"],\"articleSection\":[\"Influencer Marketing per Brand\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/\",\"name\":\"La tecnologia per ottimizzare l'Influencer Marketing - Buzzoole\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/la-tecnologia-per-ottimizzare-l-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/06\/wp-la-tecnologia-per-ottimizzare-l-influencer-marketing.jpg\",\"datePublished\":\"2022-06-17T09:09:32+00:00\",\"dateModified\":\"2022-06-17T09:10:13+00:00\",\"description\":\"Individuare e qualificare i creator, gestire i brief e gli ingaggi, controllare i contenuti, analizzare i risultati. 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