{"id":52632,"date":"2022-05-26T15:17:50","date_gmt":"2022-05-26T13:17:50","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=52632"},"modified":"2022-05-26T15:17:53","modified_gmt":"2022-05-26T13:17:53","slug":"metaverso-le-opportunita-per-brand-e-influencer","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/","title":{"rendered":"Metaverso: le opportunit\u00e0 per brand e influencer"},"content":{"rendered":"\n<p>In un <a href=\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-cosa-significa-per-brand-e-influencer\/\">post precedente<\/a> abbiamo messo a fuoco le tre possibili idee di metaverso: il metaverso come evoluzione di internet, come potenziamento della realt\u00e0 aumentata o della realt\u00e0 virtuale.\u00a0<br>Gi\u00e0 oggi esistono almeno 40 metaversi o meglio, luoghi virtuali, che si possono esplorare in vari modi, con l\u2019aiuto di visori VR appositi o semplicemente con un browser da desktop.<br>A differenza di quello che si potrebbe pensare, non sono nati negli ultimi mesi dopo l\u2019hype scaturito dalla volont\u00e0 di Zuckerberg di investire pesantemente in questo settore nascente. Active Worlds nacque addirittura nel lontano 1995 e ancora resiste. Anche il pi\u00f9 famoso di tutti, Second Life, lanciato nel 2003, continua ad essere abitato e sta adeguandosi ai cambiamenti tecnologici.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/05\/wp-metaverso-grafico-timeline-1.png\" alt=\"\" class=\"wp-image-52635\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/05\/wp-metaverso-grafico-timeline-1.png 800w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/05\/wp-metaverso-grafico-timeline-1-300x240.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/05\/wp-metaverso-grafico-timeline-1-768x614.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/05\/wp-metaverso-grafico-timeline-1-640x512.png 640w\" sizes=\"(max-width: 800px) 90vw, 800px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In questa fase fluida di sviluppo del metaverso, i mondi virtuali esistenti sono molto eterogenei, e secondo l\u2019<a href=\"http:\/\/www.osservatoriometaverso.it\/\">Osservatorio Metaverso<\/a> possono essere classificati in quattro categorie:<\/p>\n\n\n\n<ul><li><strong>Metaversi in Realt\u00e0 Virtuale<\/strong><br>Sono quelli accessibili soltanto munendosi di un visore ed eventuali dispositivi aptici (quelli che servono a far percepire la sensazione di toccare e afferrare gli oggetti virtuali). Queste applicazioni possono avere una loro economia interna, ma non usano la tecnologia blockchain per gestirla. Tra i pi\u00f9 importanti: VRChat, Rec Room, Horizon Worlds, AltspaceVR.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>Metaversi desktop\/browser based<\/strong><br>Sono i mondi esplorabili semplicemente attraverso un browser o scaricando un\u2019applicazione per desktop o dispositivo mobile. Anche in questo caso non c\u2019\u00e8 ricorso alla tecnologia blockchain. I pi\u00f9 usati sono Roblox, Fortnite e Minecraft.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>Metaversi su blockchain accessibili via app\/browser<br><\/strong>Sono gli universi che si appoggiano alla tecnologia blockchain e accessibili via browser o applicazione (desktop o mobile). Sono caratterizzati dal fatto che in essi si possono acquistare terreni ed oggetti digitali (certificati da NFT), usando la criptovaluta emessa dal singolo servizio. Rientrano in questa categoria Decentraland, The Sandbox e l\u2019italiano <a href=\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/alla-scoperta-del-metaverso-di-the-nemesis\/\">The Nemesis<\/a>.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>Metaversi su blockchain in Realt\u00e0 Virtuale<\/strong><br>In questa categoria troviamo solo 3 mondi digitali (Neos, Spatial e Somnium Space) che usano la blockchain per governare l\u2019economia interna e che sono accessibili solo attraverso dispositivi di realt\u00e0 virtuale.<\/li><\/ul>\n\n\n\n<p>Siamo ancora in una fase iniziale, ma \u00e8 proprio questo il momento migliore per iniziare a pensare a come essere presenti nel metaverso. Noi abbiamo provato ad esplorare tutte le opportunit\u00e0 per brand e influencer in un white paper gratuito che spiega anche il ruolo dei Meta Influencer in questo nuovo mondo.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/metaverso-opportunita-per-brand-e-influencer\/it?utm_source=blog-buzzoole&#038;utm_medium=cta&#038;utm_campaign=whitepaper-opportunita-metaverso-2022-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In un post precedente abbiamo messo a fuoco le tre possibili idee di metaverso: il metaverso come evoluzione di internet, come potenziamento della realt\u00e0 aumentata o della realt\u00e0 virtuale.\u00a0Gi\u00e0 oggi esistono almeno 40 metaversi o meglio, luoghi virtuali, che si possono esplorare in vari modi, con l\u2019aiuto di visori VR appositi o semplicemente con un &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Metaverso: le opportunit\u00e0 per brand e influencer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":39,"featured_media":52633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1102],"tags":[1098,993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metaverso: le opportunit\u00e0 per brand e influencer - Buzzoole<\/title>\n<meta name=\"description\" content=\"Quali saranno le opportunit\u00e0 per brand e creator nel metaverso? E quale ruolo avranno i virtual influencer? Scoprilo nel nostro white paper\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metaverso: le opportunit\u00e0 per brand e influencer - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Quali saranno le opportunit\u00e0 per brand e creator nel metaverso? E quale ruolo avranno i virtual influencer? Scoprilo nel nostro white paper\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/gianluca.perrelli\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-26T13:17:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T13:17:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/05\/wp-metaverso-opportunita-per-brand-e-influencer-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gianluca Perrelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/\"},\"author\":{\"name\":\"Gianluca Perrelli\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/dea2533ba5cec32f7118801d2005cfd4\"},\"headline\":\"Metaverso: le opportunit\u00e0 per brand e influencer\",\"datePublished\":\"2022-05-26T13:17:50+00:00\",\"dateModified\":\"2022-05-26T13:17:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/\"},\"wordCount\":396,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/05\/wp-metaverso-opportunita-per-brand-e-influencer-2-1.jpg\",\"keywords\":[\"metaverso\",\"white paper\"],\"articleSection\":[\"Metaverso per Brand e Influencer\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/\",\"name\":\"Metaverso: le opportunit\u00e0 per brand e influencer - Buzzoole\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/metaverso-brand-influencer\/metaverso-le-opportunita-per-brand-e-influencer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2022\/05\/wp-metaverso-opportunita-per-brand-e-influencer-2-1.jpg\",\"datePublished\":\"2022-05-26T13:17:50+00:00\",\"dateModified\":\"2022-05-26T13:17:53+00:00\",\"description\":\"Quali saranno le opportunit\u00e0 per brand e creator nel metaverso? 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