{"id":52072,"date":"2021-11-12T15:27:10","date_gmt":"2021-11-12T14:27:10","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=52072"},"modified":"2021-11-12T15:57:06","modified_gmt":"2021-11-12T14:57:06","slug":"influencer-marketing-natale-2021","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-natale-2021\/","title":{"rendered":"Guida all\u2019Influencer Marketing per il Natale 2021"},"content":{"rendered":"\n

Anche quest\u2019anno con le festivit\u00e0 natalizie ci ritroveremo a fare i conti con i regali. C\u2019\u00e8 chi aspetter\u00e0 dicembre per comprare e chi invece riuscir\u00e0 ad anticipare gli acquisti a novembre, magari approfittando delle offerte della Black Week. <\/p>\n\n\n\n

\u00c8 ormai assodato che molti preferiscono acquistare online i regali di Natale. Nel 2020 lo ha fatto il 46% degli italiani. Una leva che i brand dovrebbero sfruttare al meglio \u00e8 quella dell\u2019Influencer Marketing, anche perch\u00e9 il 77% di chi usa la rete si fida dei consigli degli influencer (dati: Nielsen). Consigli che durante le festivit\u00e0 natalizie si traducono sempre pi\u00f9 spesso in offerte imperdibili.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Percentuale<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Lo scorso anno in Italia gli influencer hanno prodotto circa 417.000 post sul Natale<\/strong>. Inoltre dalla nostra analisi, realizzata grazie al tool Buzzoole Discovery<\/a>, \u00e8 emerso che solo l\u20191,6% dei post \u00e8 stato sponsorizzato<\/strong> usando gli hashtag della trasparenza (#ad, #adv, #sponsorizzato ecc…).<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"I<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Tra le categorie pi\u00f9 citate nei post sul Natale troviamo quella del Food & Beverage (35%), del Fashion (30,8%), del Beauty (12%) e del Travel (10,5%).<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Le<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Analizzando le tipologie di contenuti sponsorizzati durante il Natale \u00e8 interessante vedere come i settori pi\u00f9 attivi nel periodo tendono ad adottare principalmente strategie di product placement.
Nel settore Food sono sempre pi\u00f9 frequenti i tutorial in cui si preparano gustose ricette che esaltano il sapore dell\u2019ingrediente pubblicizzato.
Il settore della moda affronta le ricorrenze natalizie sponsorizzando capsule collection<\/em> create ad hoc per il periodo attraverso la realizzazione di immagini tendenzialmente pi\u00f9 patinate.
Nel settore della bellezza, le nuove fragranze e i cofanetti regalo trovano voce soprattutto nei make-up tutorial con consigli su trucco e acconciature da esibire a Natale e Capodanno.<\/p>\n\n\n\n

Durante le ricorrenze natalizie, cos\u00ec come accade per la Black Week, pu\u00f2 essere particolarmente difficile emergere tra la miriade di contenuti che vengono pubblicati. Ecco perch\u00e9 per le aziende pu\u00f2 rivelarsi decisivo preparare per tempo una strategia di Influencer Marketing efficace per l\u2019occasione e assicurarsi di coinvolgere i migliori creator.<\/p>\n\n\n\n

Ma come bisognerebbe pianificare un\u2019efficace campagna di Influencer Marketing durante il Natale? Come scegliere i Creator? Su quali messaggi puntare?
Per rispondere a queste ed altre domande abbiamo realizzato una breve guida per i brand, frutto della nostra esperienza maturata in migliaia di campagne con i Creator. Scarica la guida e preparati a cogliere le opportunit\u00e0 del periodo con imperdibili consigli.<\/p>\n\n\n\n

<\/p>\n\n\n\n

SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Anche quest\u2019anno con le festivit\u00e0 natalizie ci ritroveremo a fare i conti con i regali. C\u2019\u00e8 chi aspetter\u00e0 dicembre per comprare e chi invece riuscir\u00e0 ad anticipare gli acquisti a novembre, magari approfittando delle offerte della Black Week.  \u00c8 ormai assodato che molti preferiscono acquistare online i regali di Natale. Nel 2020 lo ha fatto … <\/p>\n

Read more “Guida all\u2019Influencer Marketing per il Natale 2021”<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":52073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[986,1025,993],"yoast_head":"\nGuida all\u2019Influencer Marketing per il Natale 2021 - Buzzoole<\/title>\n<meta name=\"description\" content=\"Il Natale si avvicina e in questa breve guida hai tutto ci\u00f2 che serve per pianificare una strategia di Influencer Marketing efficace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-natale-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guida all\u2019Influencer Marketing per il Natale 2021 - 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