{"id":52044,"date":"2021-11-04T15:05:46","date_gmt":"2021-11-04T14:05:46","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=52044"},"modified":"2021-11-04T15:23:08","modified_gmt":"2021-11-04T14:23:08","slug":"intervista-con-martina-luchena","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/","title":{"rendered":"Ask the creator: intervista con Martina Luchena"},"content":{"rendered":"\n<p>Per la rubrica \u201c<a href=\"https:\/\/blog.buzzoole.com\/it\/tag\/ask-the-creator-it\/\">Ask the creator<\/a>\u201d abbiamo intervistato Martina Luchena, quarta nella nostra <a href=\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/migliori-beauty-influencer-instagram-2021\/\">classifica<\/a> dei migliori beauty influencer italiani su Instagram. Il suo profilo, @<a href=\"https:\/\/www.instagram.com\/martinaluchena\/\">martinaluchena<\/a>, oggi ha pi\u00f9 di 710.000 follower e i suoi post, nel solo mese di settembre, hanno ricevuto in media oltre 14.400 interazioni. Scopriamo insieme la storia del suo successo come creator e i consigli per intraprendere il suo stesso percorso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ciao Martina, raccontaci un po\u2019 di te e di come \u00e8 nato il tuo progetto<\/strong><\/h3>\n\n\n\n<p>Sono da sempre appassionata del mondo beauty e affascinata dalla bellezza, non intesa come prototipo estetico ma come la cura che le donne hanno di se stesse. A tre anni sapevo applicare perfettamente il rossetto e lo mettevo benissimo anche alle mie amiche. Crescendo, ho sviluppato sempre di pi\u00f9 la mia conoscenza del settore frequentando corsi e accademie e certificando con attestati la mia professione. Dopo aver lavorato per diversi anni come onicotecnica e makeup artist freelance ho intrapreso la mia avventura su Instagram.<br>Ho iniziato a lavorare con brand sempre pi\u00f9 iconici, a partecipare a masterclass dei pi\u00f9 grandi make-up artist, ad apprendere suggerimenti, trucchi e a trarre ispirazione per creare contenuti sempre nuovi e al passo con le tendenze, rimanendo a fianco delle mie follower e continuando a mantenere il mio linguaggio, il mio modo di fare semplice, accessibile e spontaneo, dando cos\u00ec la possibilit\u00e0 a tutte di poter imparare, di amarsi e di apprezzare, attraverso il mio canale, la mia esperienza, la mia crescita professionale e personale.<br>Ogni giorno vissuto completamente immersa tra i miei gioielli beauty \u00e8 fonte d&#8217;ispirazione. Con Instagram ho trovato il modo di unirmi sempre di pi\u00f9 alle mie follower. Per me la chiave di tutto \u00e8 amare e avere fiducia in s\u00e9 stesse.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CSWm7sNM-Lp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CSWm7sNM-Lp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CSWm7sNM-Lp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Martina Luchena (@martinaluchena)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Com&#8217;\u00e8 cambiata la tua attivit\u00e0 di content creator negli ultimi tempi?&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p>Nell\u2019ultimo anno e mezzo ho intrapreso un percorso che mi ha permesso di modificare e migliorare la mia presenza sui social. Ho tolto ogni tipo di filtro e lavorato molto sulla mia mente cercando di staccarmi sempre pi\u00f9 dagli stereotipi che, spesso, il \u201cmondo\u201d dei social e della televisione presenta. Sono semplicemente tornata la Martina dell\u2019inizio, mostrando la mia vita a 360 gradi, toccando dei punti che accomunano la maggior parte di noi donne, lavoratrici e mamme con una vita piena di impegni. Tutto questo senza mai smettere di ricordare a me e alle mie follower che noi esistiamo e che \u00e8 importante prendersi qualche minuto per s\u00e9 stesse, sia per il proprio corpo, sia e soprattutto per la propria mente.<br>I miei contenuti sono naturali, veri, ma con una grande cura del dettaglio e dell\u2019ordine. Ho sempre amato la qualit\u00e0 e la professionalit\u00e0 nel lavoro e nel mio percorso sono riuscita ad aggiungere a questi elementi la costanza e la dedizione. Tutto questo non poteva esistere senza il cambio dello staff che c\u2019\u00e8 stato, appunto, in quest\u2019ultimo anno e mezzo. Il ruolo del mio agente, nonch\u00e9 compagno, ha influito tantissimo sulla mia crescita professionale e personale. Oggi non potrei che esserne fiera e soddisfatta. La prima cosa nella vita \u00e8 quella di circondarsi di persone positive e che vogliono davvero il tuo bene.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quali sono i fattori a cui presti maggior attenzione quando i brand ti propongono una collaborazione?<\/strong><\/h3>\n\n\n\n<p>Sicuramente devo credere nel prodotto da sponsorizzare e deve piacermi la sua qualit\u00e0. Riesco a percepire questo aspetto solo dopo un periodo di prova. La maggior parte dei brand con cui collaboro fanno gi\u00e0 parte della mia quotidianit\u00e0 oppure entrano a farne parte in un secondo momento. Un altro aspetto al quale tengo particolarmente \u00e8 la credibilit\u00e0 che le mie follower mi riconoscono e non voglio assolutamente deluderle con scelte fatte solo per una strategia di marketing.<br>La scelta viene poi valutata insieme al mio agente in base alla campagna che ci viene proposta dal brand. Preferiamo intraprendere collaborazioni a progetto e non <em>one shot, <\/em>proprio per avere la possibilit\u00e0 di far conoscere le qualit\u00e0 del brand a 360 gradi alle ragazze che mi seguono.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CFNZw4WMGqO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CFNZw4WMGqO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CFNZw4WMGqO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Martina Luchena (@martinaluchena)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Che consigli daresti a chi vuole intraprendere un percorso simile al tuo? Quali sono invece gli errori da evitare?<\/strong><\/h3>\n\n\n\n<p>Il consiglio pi\u00f9 grande che sento di dare \u00e8 di rimanere sempre se stessi. La finzione \u00e8 come la bugia, ha le gambe corte! \ud83d\ude03 Sui social \u00e8 importante mostrare le proprie doti e le proprie passioni, cos\u00ec da partire con delle basi gi\u00e0 forti. Improvvisare, a mio avviso, non \u00e8 la strada giusta, soprattutto ora che ci sono tantissimi creator.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Che consigli daresti invece ad un brand per lavorare bene con un beauty <strong>creator<\/strong>?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Sicuramente la libert\u00e0 di espressione \u00e8 una delle chiavi vincenti per la buona riuscita di un progetto. Una volta che i creator sanno cosa i brand vogliono comunicare \u00e8 importante che siano liberi di creare, in quanto solo loro conoscono la propria community e sanno quello che il loro \u201cpubblico\u201d vuole. Nei progetti sarebbe bello lavorare sempre a quattro mani: \u00e8 fondamentale confrontarsi e diventare un team.<\/p>\n\n\n\n<p><br>Per non perdere le prossime interviste ai migliori creator, iscriviti alla nostra newsletter mensile.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/newsletter\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=ask-the-creator-martina-luchena-ita\" style=\"background-color:#9d27b4\">ISCRIVITI<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Per la rubrica \u201cAsk the creator\u201d abbiamo intervistato Martina Luchena, quarta nella nostra classifica dei migliori beauty influencer italiani su Instagram. Il suo profilo, @martinaluchena, oggi ha pi\u00f9 di 710.000 follower e i suoi post, nel solo mese di settembre, hanno ricevuto in media oltre 14.400 interazioni. Scopriamo insieme la storia del suo successo come &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Ask the creator: intervista con Martina Luchena&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":52051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[908],"tags":[955,958,986,963,976],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ask the creator: intervista con Martina Luchena - Buzzoole<\/title>\n<meta name=\"description\" content=\"In questa speciale intervista, Martina Luchena, tra i top beauty influencer italiani, racconta la storia del suo successo come creator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ask the creator: intervista con Martina Luchena - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"In questa speciale intervista, Martina Luchena, tra i top beauty influencer italiani, racconta la storia del suo successo come creator.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-04T14:05:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-04T14:23:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/11\/ask-the-creator-martina-luchena-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Buzzoole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/\"},\"author\":{\"name\":\"Buzzoole\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/46bde0c04087b2bf0be72048fb16e0a2\"},\"headline\":\"Ask the creator: intervista con Martina Luchena\",\"datePublished\":\"2021-11-04T14:05:46+00:00\",\"dateModified\":\"2021-11-04T14:23:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/\"},\"wordCount\":853,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/11\/ask-the-creator-martina-luchena-2.jpg\",\"keywords\":[\"ask the creator\",\"beauty\",\"consigli\",\"creator\",\"instagram\"],\"articleSection\":[\"Influencer Marketing per Creator\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/intervista-con-martina-luchena\/\",\"name\":\"Ask the creator: intervista con Martina Luchena - 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