{"id":51943,"date":"2021-09-22T12:01:03","date_gmt":"2021-09-22T10:01:03","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=51943"},"modified":"2021-09-22T12:01:11","modified_gmt":"2021-09-22T10:01:11","slug":"i-social-piu-usati-dalla-gen-z","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/i-social-piu-usati-dalla-gen-z\/","title":{"rendered":"I social pi\u00f9 usati dalla Gen Z"},"content":{"rendered":"\n<p>La nostra analisi \u201cInfluencer e Gen Z\u201d che abbiamo presentato in <a href=\"https:\/\/blog.buzzoole.com\/it\/tag\/gen-z-it\/\">alcuni post precedenti<\/a> ed in un white paper dedicato, ha fatto luce sulle variegate abitudini mediali dei giovani di et\u00e0 compresa tra i 18 e i 24 anni.<br>In questo post scopriamo insieme quali social media vengono preferiti da quella parte di generazione zeta che dichiara di affidarsi agli influencer per i propri acquisti, pari al 67% del campione.<\/p>\n\n\n\n<p>Innanzitutto va detto che soltanto il 64% ha dichiarato di usare i social media. Ma la frequenza di utilizzo risulta molto elevata. Il 71% li consulta almeno una volta ogni ora, con un 44% che lo fa pi\u00f9 volte in un\u2019ora.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"540\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/09\/grafico-utilizzo-dei-social.png\" alt=\"Utilizzo dei social da parte della Generazione Z\" class=\"wp-image-51944\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/09\/grafico-utilizzo-dei-social.png 961w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/09\/grafico-utilizzo-dei-social-300x169.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/09\/grafico-utilizzo-dei-social-768x432.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/09\/grafico-utilizzo-dei-social-640x360.png 640w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La social app preferita e con la pi\u00f9 elevata \u201cusership ratio\u201d \u00e8 Instagram. Il 59% del campione dichiara di possederla e circa il 56% di utilizzarla. Al secondo posto nel cuore della Gen Z c\u2019\u00e8 YouTube scaricata da circa il 57% dei giovani e usata dal 41,5%. Dunque \u00e8 netta la preferenza per piattaforme che danno preminenza alle immagini fisse e in movimento.<br>Chiude il podio Facebook che sta sugli smartphone dei ragazzi, ma che viene aperto con minore frequenza, tanto che l\u2019utilizzo \u00e8 dichiarato dal 33,6% del campione.<br>TikTok si ferma ad un 10,7% di utilizzo, anche se ha una potenzialit\u00e0 di crescita molto elevata considerate anche le recenti notizie sulle ottime performance in termini di download.\u00a0<br>Twitter, che di solito viene associato ad un pubblico pi\u00f9 maturo, mostra anche un certo grado di affezione da parte della Gen Z, pari al 10,8% di uso.\u00a0<br>In ordine di utilizzo chiudono la classifica Pinterest (6,8%), Snapchat (6,3%) e Twitch (5,2%).<br>Particolare il caso di LinkedIn che ha il pi\u00f9 basso rapporto tra possesso e utilizzo: solo il 24% di chi lo ha scaricato lo utilizza. Evidentemente i giovani non lo considerano ancora utile vista la sua focalizzazione sul mondo del lavoro.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"540\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/09\/grafico-social-utilizzati-vs-social-posseduti.png\" alt=\"I social utilizzati e quelli posseduti dalla Generazione Z\" class=\"wp-image-51946\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/09\/grafico-social-utilizzati-vs-social-posseduti.png 961w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/09\/grafico-social-utilizzati-vs-social-posseduti-300x169.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/09\/grafico-social-utilizzati-vs-social-posseduti-768x432.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/09\/grafico-social-utilizzati-vs-social-posseduti-640x360.png 640w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Per approfondire gli altri aspetti della ricerca \u201c<strong>Influencer e Gen Z<\/strong>\u201d scarica gratuitamente il nostro white paper.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/influencer-e-genz\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-influencer-e-genz-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La nostra analisi \u201cInfluencer e Gen Z\u201d che abbiamo presentato in alcuni post precedenti ed in un white paper dedicato, ha fatto luce sulle variegate abitudini mediali dei giovani di et\u00e0 compresa tra i 18 e i 24 anni.In questo post scopriamo insieme quali social media vengono preferiti da quella parte di generazione zeta che &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/i-social-piu-usati-dalla-gen-z\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;I social pi\u00f9 usati dalla Gen Z&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":51948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[1087,993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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