{"id":51928,"date":"2021-09-17T12:04:25","date_gmt":"2021-09-17T10:04:25","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=51928"},"modified":"2021-09-21T12:38:38","modified_gmt":"2021-09-21T10:38:38","slug":"beauty-e-influencer-marketing-2021","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/beauty-e-influencer-marketing-2021\/","title":{"rendered":"Beauty e Influencer Marketing 2021"},"content":{"rendered":"\n

In questi anni il beauty \u00e8 stato uno dei settori che hanno saputo meglio interpretare i segnali del cambiamento anche in tema di comunicazione. Nel 2020 \u00e8 stato il secondo comparto, dopo il fashion, che ha pi\u00f9 investito in Influencer Marketing <\/strong>tanto che ha assorbito circa il 16% di tutti i contenuti sponsorizzati dai Creator.<\/p>\n\n\n\n

Basato sulle informazioni estratte da Buzzoole Discovery<\/a>, un database di oltre 2 milioni di profili e 350 milioni di contenuti, il report \u201cBeauty e Influencer Marketing 2021<\/a>\u201d vuole offrire uno sguardo anche sulle diverse tipologie di creator esistenti, sui contenuti e sui formati pi\u00f9 utilizzati in questo ambito.<\/p>\n\n\n\n

Lo scenario del settore beauty sui social<\/h2>\n\n\n\n

Nel 2020, in Italia, i post a tema beauty prodotti dagli influencer sono stati oltre 845.000. Di questi solo il 3% risulta riportare gli hashtag della trasparenza che segnalano un\u2019attivit\u00e0 di sponsorizzazione. Il canale maggiormente utilizzato per condividere contenuti sulla bellezza \u00e8 Instagram, dove si ritrovano l\u201987,5% <\/strong>dei post. Bassa la share di Facebook anche se qui molti contenuti non possono essere raccolti per motivi di privacy. Interessante la posizione di TikTok che si trova al terzo posto e supera addirittura un canale storico come YouTube.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Contenuti<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Suddividendo per fasce di follower, i Novice e i Micro creator (dai 10.000 ai 30.000 follower) risultano essere i pi\u00f9 numerosi con il 68,16% del mercato<\/strong>, mentre le Social Star (con pi\u00f9 di 200.000 follower) rappresentano soltanto il 5,33% del totale. Complessivamente la loro capacit\u00e0 di generare interazioni rispetto alle persone effettivamente raggiunte \u00e8 elevata, come dimostra il tasso di engagement su reach<\/a> che supera il 17%.
L\u2019audience dei beauty influencer si concentra prevalentemente su due fasce di et\u00e0: 18-24 (30,5%) e 25-34 (35%), come si vede nel grafico.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Audience<\/figure>\n\n\n\n

<\/p>\n\n\n\n

I beauty influencer, un\u2019opportunit\u00e0 per i brand<\/h2>\n\n\n\n

I beauty influencer hanno dimostrato di essere in grado di modificare il modo di comprare e utilizzare i prodotti di bellezza e cura della persona, talvolta toccando temi sociali importanti come la sostenibilit\u00e0 e l\u2019inclusione applicate allo skincare ed haircare, diventando sempre pi\u00f9 essenziali nel percorso di acquisto del consumatore. <\/p>\n\n\n\n

Nel nuovo report abbiamo posto l\u2019attenzione anche sulle tipologie di campagne, i contenuti che funzionano di pi\u00f9, i creator pi\u00f9 interessanti, le opportunit\u00e0 da cogliere, per offrire un compendio di dati e insight a supporto dei brand che vogliono progettare attivit\u00e0 pi\u00f9 strategiche con i beauty influencer. <\/p>\n\n\n\n

La versione completa \u00e8 disponibile per il download gratuito. Buona lettura.<\/p>\n\n\n\n

SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

In questi anni il beauty \u00e8 stato uno dei settori che hanno saputo meglio interpretare i segnali del cambiamento anche in tema di comunicazione. Nel 2020 \u00e8 stato il secondo comparto, dopo il fashion, che ha pi\u00f9 investito in Influencer Marketing tanto che ha assorbito circa il 16% di tutti i contenuti sponsorizzati dai Creator. … <\/p>\n

Read more “Beauty e Influencer Marketing 2021”<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":51935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[958,993],"yoast_head":"\nBeauty e Influencer Marketing 2021 - Buzzoole<\/title>\n<meta name=\"description\" content=\"In questo report analizziamo casi, profili, contenuti e formati del mondo dei beauty creator. 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