{"id":51858,"date":"2021-08-17T08:30:00","date_gmt":"2021-08-17T06:30:00","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=51858"},"modified":"2021-08-11T17:42:19","modified_gmt":"2021-08-11T15:42:19","slug":"i-benchmark-di-settore-2021","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/i-benchmark-di-settore-2021\/","title":{"rendered":"Influencer Marketing: i benchmark di settore"},"content":{"rendered":"\n<p>Molte aziende non hanno le idee chiare sulle metriche da considerare quando coinvolgono i Creator e finiscono per basarsi principalmente su <em>vanity metrics<\/em>. Il problema \u00e8 che risulta difficile reperire sul mercato dei punti di riferimento statistici, sia per impostare obiettivi realistici, sia per formulare previsioni sensate delle performance attese.&nbsp;<\/p>\n\n\n\n<p>Consapevoli di questo gap di conoscenza e forti della nostra expertise tecnologica e operativa, nel nostro white paper \u201c<strong><a href=\"https:\/\/buzzoole.com\/resources\/influencer-performance-benchmarks-2021\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-benchmarks-2021-ita\">Influencer performance benchmarks 2021<\/a><\/strong>\u201d abbiamo analizzato circa <strong>1,8 milioni di profili di influencer<\/strong> di tutte le parti del mondo, <strong>su Instagram, Facebook, YouTube e TikTok,<\/strong> per offrire alcuni parametri guida per comprendere le performance da attendersi nel coinvolgimento degli Influencer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Average Engagement per settore<\/h3>\n\n\n\n<p>Analizzando su Instagram i dati di engagement medio per post di diversi settori abbiamo scoperto che ce ne sono quattro che generano pi\u00f9 interazioni. Al primo posto svetta lo Sport, seguito dall\u2019Intrattenimento, dal gioco d\u2019azzardo e dall\u2019Automotive. Sicuramente i primi due settori beneficiano della notoriet\u00e0 dei protagonisti, in particolare dei calciatori e dei volti della televisione. Situazione simile su Facebook dove le pagine che generano pi\u00f9 interazioni sono quelle dedicate allo Sport, all\u2019Intrattenimento e all\u2019Automotive. Su YouTube, in termini di visualizzazioni medie, spiccano l\u2019intrattenimento e i motori.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"468\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/average-engagement-per-settore.png\" alt=\"Average Engagement per settore su Instagram\" class=\"wp-image-51859\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/average-engagement-per-settore.png 818w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/average-engagement-per-settore-300x172.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/average-engagement-per-settore-768x439.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/average-engagement-per-settore-640x366.png 640w\" sizes=\"(max-width: 818px) 90vw, 818px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement Rate per settore<\/h3>\n\n\n\n<p>I settori che fanno registrare il pi\u00f9 elevato Engagement Rate per post, tra il 4 e il 5%, sono quelli del variegato mondo degli hobby, del gaming, del turismo e delle tematiche ambientali. In realt\u00e0 questo risultato va contestualizzato rispetto alla natura dell\u2019indice che tende a premiare quei settori nei quali i Creator hanno <em>follower base<\/em> meno sviluppate rispetto ad altri. Meglio usare la metrica dell\u2019Engagement su Reach che misura le interazioni rispetto alle persone realmente raggiunte.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"468\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/engagement-rate-per-settore.png\" alt=\"Engagement Rate per settore su Instagram\" class=\"wp-image-51861\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/engagement-rate-per-settore.png 818w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/engagement-rate-per-settore-300x172.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/engagement-rate-per-settore-768x439.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/engagement-rate-per-settore-640x366.png 640w\" sizes=\"(max-width: 818px) 90vw, 818px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement su Reach per settore<\/h3>\n\n\n\n<p>Dalla rilevazione dell\u2019Engagement su Reach emerge che, su Instagram, i Creator del settore Fashion sono quelli che performano meglio. Riescono a ottenere il 17,5% delle interazioni rispetto alle persone effettivamente raggiunte, in altri termini ogni 100 persone che vedono i loro post riescono a sviluppare, mediamente, 17,5 interazioni. Seguono di poco i Creator che si occupano di bellezza, turismo e hobby.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"468\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/engagement-su-reach-per-settore.png\" alt=\"Engagement su Reach per settore su Instagram\" class=\"wp-image-51863\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/engagement-su-reach-per-settore.png 818w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/engagement-su-reach-per-settore-300x172.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/engagement-su-reach-per-settore-768x439.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/08\/engagement-su-reach-per-settore-640x366.png 640w\" sizes=\"(max-width: 818px) 90vw, 818px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Se volete approfondire queste tematiche e scoprire le metriche pi\u00f9 utili per valutare correttamente gli investimenti in Influencer Marketing potete scaricare gratuitamente il white paper \u201cInfluencer performance benchmarks 2021\u201d.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/influencer-performance-benchmarks-2021\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-benchmarks-2021-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-small-font-size\">ph: @laura_colori<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Molte aziende non hanno le idee chiare sulle metriche da considerare quando coinvolgono i Creator e finiscono per basarsi principalmente su vanity metrics. Il problema \u00e8 che risulta difficile reperire sul mercato dei punti di riferimento statistici, sia per impostare obiettivi realistici, sia per formulare previsioni sensate delle performance attese.&nbsp; Consapevoli di questo gap di &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/i-benchmark-di-settore-2021\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Influencer Marketing: i benchmark di settore&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":51865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[978,993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing: i benchmark di settore - Buzzoole<\/title>\n<meta name=\"description\" content=\"I benchmark di settore pi\u00f9 significativi per comprendere come analizzare e valutare correttamente le performance degli influencer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/i-benchmark-di-settore-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing: i benchmark di settore - 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