{"id":51774,"date":"2021-07-20T10:02:17","date_gmt":"2021-07-20T08:02:17","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=51774"},"modified":"2021-07-20T10:02:25","modified_gmt":"2021-07-20T08:02:25","slug":"influencer-performance-benchmarks-2021","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2021\/","title":{"rendered":"Guida alle performance degli influencer 2021"},"content":{"rendered":"\n

L\u2019approccio all\u2019Influencer Marketing da parte delle aziende sta diventando sempre pi\u00f9 professionale, come abbiamo visto nel white paper \u201cLo Stato dell\u2019Influencer Marketing 2021 – Brand Edition<\/a>\u201d. Purtroppo ancora molte aziende non hanno le idee chiare sulle metriche da considerare quando coinvolgono i Creator e finiscono per basarsi principalmente su vanity metrics. Il problema \u00e8 che risulta difficile reperire sul mercato dei punti di riferimento statistici, sia per impostare obiettivi realistici, sia per formulare previsioni sensate delle performance attese.\u00a0
Consapevoli di questo gap di conoscenza e forti della nostra expertise tecnologica e operativa, due anni fa abbiamo iniziato a condividere pubblicamente alcuni parametri guida per comprendere le performance da attendersi nel coinvolgimento degli Influencer.<\/p>\n\n\n\n

Il whitepaper: Influencer performance benchmarks 2021<\/h2>\n\n\n\n

Quest\u2019anno abbiamo deciso di allargare l\u2019osservazione a circa 1,8 milioni di profili di influencer<\/strong> di tutte le parti del mondo, su Instagram, Facebook, YouTube e TikTok,<\/strong> che monitoriamo costantemente col nostro tool Buzzoole Discovery<\/a>.<\/p>\n\n\n\n

Nel nuovo white paper \u201cInfluencer performance benchmarks 2021<\/strong>\u201d abbiamo selezionato solo alcuni dei dati a nostra disposizione, sui canali pi\u00f9 interessanti, per evitare di appesantire la lettura. Alle metriche visibili pubblicamente <\/strong>come le interazioni e i follower, abbiamo aggiunto<\/strong> anche quelle <\/strong>pi\u00f9 profonde, ottenibili attraverso gli insight dei Creator iscritti alla piattaforma Buzzoole<\/strong> (i cosiddetti \u201cfirst party data\u201d). Ovviamente ogni metrica presentata fa luce su specifici aspetti. \u00c8 compito del marketer, magari col supporto consulenziale di un\u2019azienda come la nostra, valutare questi KPI congiuntamente, individuando di volta in volta quelli pi\u00f9 adatti a rappresentare lo specifico obiettivo di business che si intende raggiungere.<\/p>\n\n\n\n

Creator di Facebook, Instagram, YouTube e TikTok a confronto<\/h2>\n\n\n\n

Tra i dati pi\u00f9 sorprendenti emerge che le interazioni generate dai profili TikTok sono 2,6 volte pi\u00f9 alte rispetto a quelle dei profili Instagram.<\/strong>\u00a0Un’informazione che mostra la grande forza virale dell\u2019app sia per le aziende che per i creator. All\u2019opposto le pagine Facebook, che ormai non generano interazioni organiche neanche per le celebrit\u00e0.<\/p>\n\n\n\n

\"Average<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Rispetto alla rilevazione dello scorso anno<\/a> va evidenziato un calo delle interazioni medie per tutte le categorie di Creator. Siccome alcuni social sono fortemente basati sui video, una metrica interessante da considerare \u00e8 quella delle visualizzazioni medie. Un confronto tra YouTube e TikTok fa emergere che l\u2019app cinese \u201cgarantisce\u201d pi\u00f9 views alle celebrit\u00e0 e ai novice, rispetto alla storica piattaforma di Google.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Average<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Il white paper \u201cInfluencer performance benchmarks 2021\u201d pu\u00f2 rivelarsi un fedele alleato per pianificare e comprendere le performance degli influencer in modo corretto.<\/p>\n\n\n\n

Scarica la tua copia gratuita. Buona lettura.<\/p>\n\n\n\n

SCARICA<\/a><\/div>\n\n\n\n

<\/p>\n\n\n\n

ph: @alexandro_b<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019approccio all\u2019Influencer Marketing da parte delle aziende sta diventando sempre pi\u00f9 professionale, come abbiamo visto nel white paper \u201cLo Stato dell\u2019Influencer Marketing 2021 – Brand Edition\u201d. Purtroppo ancora molte aziende non hanno le idee chiare sulle metriche da considerare quando coinvolgono i Creator e finiscono per basarsi principalmente su vanity metrics. Il problema \u00e8 che … <\/p>\n

Read more “Guida alle performance degli influencer 2021”<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":51781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[978,993],"yoast_head":"\nGuida alle performance degli influencer 2021 - Buzzoole<\/title>\n<meta name=\"description\" content=\"La nuova guida esclusiva alle metriche pi\u00f9 interessanti per comprendere come analizzare e valutare nel modo giusto le performance degli influencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guida alle performance degli influencer 2021 - 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