{"id":51677,"date":"2021-06-23T13:18:54","date_gmt":"2021-06-23T11:18:54","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=51677"},"modified":"2022-10-10T15:17:37","modified_gmt":"2022-10-10T13:17:37","slug":"lo-stato-dell-influencer-marketing-2021","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/","title":{"rendered":"Lo stato dell\u2019Influencer Marketing 2021"},"content":{"rendered":"\n<p>Non tutte le aziende si comportano allo stesso modo quando si tratta di progettare campagne di Influencer Marketing. In questi anni gli influencer sono diventati un fenomeno di costume e le aziende hanno gradualmente cambiato il loro approccio verso questa ormai ben radicata leva di marketing. Gi\u00e0 nel 2019 Buzzoole, insieme a Koniqa, societ\u00e0 di consulenza per le strategie di contenuto, \u00e8 stata la prima ad indagare, con una ricerca qualitativa e una quantitativa, le dinamiche di questo mercato dal punto di vista della domanda, ossia delle organizzazioni che comprano e gestiscono attivit\u00e0 con gli influencer.&nbsp;<\/p>\n\n\n\n<p>La nuova indagine <a href=\"https:\/\/buzzoole.com\/resources\/lo-stato-dell-influencer-marketing-2021\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-brands-ita\"><strong>\u201cLo stato dell\u2019Influencer Marketing 2021 | Brand Edition\u201d<\/strong><\/a> ha confermato la presenza di tre distinti stadi che caratterizzano il percorso evolutivo delle aziende nell\u2019approccio all\u2019Influencer Marketing: la fase adolescenziale, la maturit\u00e0 e la fase di maggiore sofisticazione.<br>Quello che emerge rispetto all\u2019analisi del 2019 \u00e8 che si sta assistendo ad una progressiva consapevolezza dell\u2019efficacia dell\u2019IM ed ad un approccio pi\u00f9 strategico da parte dei manager aziendali, come evidenzia il grafico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/06\/brand-e-influencer-3.png\" alt=\"I tre stadi che caratterizzano il percorso evolutivo delle aziende nell\u2019approccio all\u2019Influencer Marketing: la fase adolescenziale, la maturit\u00e0 e la fase di maggiore sofisticazione.\" class=\"wp-image-51678\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/06\/brand-e-influencer-3.png 900w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/06\/brand-e-influencer-3-300x169.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/06\/brand-e-influencer-3-768x432.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/06\/brand-e-influencer-3-640x360.png 640w\" sizes=\"(max-width: 900px) 90vw, 900px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Il white paper <a href=\"https:\/\/buzzoole.com\/resources\/lo-stato-dell-influencer-marketing-2021\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-brands-ita\"><strong>\u201cLo stato dell\u2019Influencer Marketing 2021 | Brand Edition\u201d<\/strong><\/a> fa luce anche sul ruolo che i manager attribuiscono all\u2019IM, sui driver di scelta degli influencer e sull\u2019importanza della tecnologia a supporto delle attivit\u00e0 di coinvolgimento dei creator.<\/p>\n\n\n\n<p>La versione completa \u00e8 disponibile per il download gratuito. Buona lettura.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/lo-stato-dell-influencer-marketing-2021\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-brands-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Non tutte le aziende si comportano allo stesso modo quando si tratta di progettare campagne di Influencer Marketing. In questi anni gli influencer sono diventati un fenomeno di costume e le aziende hanno gradualmente cambiato il loro approccio verso questa ormai ben radicata leva di marketing. Gi\u00e0 nel 2019 Buzzoole, insieme a Koniqa, societ\u00e0 di &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Lo stato dell\u2019Influencer Marketing 2021&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":51680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lo stato dell\u2019Influencer Marketing 2021 - Buzzoole<\/title>\n<meta name=\"description\" content=\"Il white paper &quot;Lo stato dell\u2019Influencer Marketing 2021&quot; svela le diversit\u00e0 di approccio alla progettazione e gestione delle attivit\u00e0 con gli influencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo stato dell\u2019Influencer Marketing 2021 - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Il white paper &quot;Lo stato dell\u2019Influencer Marketing 2021&quot; svela le diversit\u00e0 di approccio alla progettazione e gestione delle attivit\u00e0 con gli influencer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T11:18:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-10T13:17:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/06\/wp-lo-stato-dell-influencer-marketing-2021-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincenzo Cosenza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/\"},\"author\":{\"name\":\"Vincenzo Cosenza\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd\"},\"headline\":\"Lo stato dell\u2019Influencer Marketing 2021\",\"datePublished\":\"2021-06-23T11:18:54+00:00\",\"dateModified\":\"2022-10-10T13:17:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/\"},\"wordCount\":226,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2021\/06\/wp-lo-stato-dell-influencer-marketing-2021-2.jpg\",\"keywords\":[\"white paper\"],\"articleSection\":[\"Influencer Marketing per Brand\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/\",\"name\":\"Lo stato dell\u2019Influencer Marketing 2021 - 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