{"id":49165,"date":"2021-06-04T10:16:12","date_gmt":"2021-06-04T08:16:12","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=49165"},"modified":"2021-06-04T10:22:07","modified_gmt":"2021-06-04T08:22:07","slug":"inclusione-sociale-influencer-marketing","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/inclusione-sociale-influencer-marketing\/","title":{"rendered":"Influencer Marketing e inclusione sociale"},"content":{"rendered":"\n

Gli ultimi due anni non verranno ricordati esclusivamente per la pandemia di Coronavirus che sta colpendo il mondo intero, ma anche per un\u2019attenzione rinnovata ai temi sociali, basti pensare infatti al movimento \u201cBlack Lives Matter\u201d o all\u2019acceso dibattito intorno al DDL Zan in Italia. La rappresentanza delle minoranze, l\u2019inclusione e l\u2019accettazione di tutto quello che molte persone hanno considerato per secoli \u201cdiverso\u201d sono argomenti sempre pi\u00f9 attuali e di interesse pubblico.<\/p>\n\n\n\n

Lo scenario dell\u2019inclusione sociale in Italia dal punto di vista degli influencer<\/strong><\/h2>\n\n\n\n

I temi legati all\u2019inclusione sociale (dall\u2019orientamento sessuale alla diversit\u00e0 fisica, dalla parit\u00e0 di genere alla lotta al razzismo) sono sempre pi\u00f9 discussi sui social media tanto che in Italia, solo nel 2020, sono stati realizzati pi\u00f9 di 110 mila contenuti (su tutti i principali social network) da parte degli influencer.<\/p>\n\n\n\n

\"post<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Approfondendo ancora di pi\u00f9 questi dati, il numero dei contenuti realizzati tra il 2019 e il 2020 segna un +35%. Interessante osservare anche su quali social vengono realizzati questi contenuti. Esiste un social network pi\u00f9 \u201cinclusivo\u201d in Italia? Secondo i dati del nostro Osservatorio, ricavati con Buzzoole Discovery, Instagram risulta essere il social preferito dagli italiani per parlare delle tematiche legate all\u2019inclusione sociale  (78.3% dei contenuti realizzati nel 2020), seguito a grande distanza dalla coppia Facebook (7.7%) e Twitter (6.8%) e YouTube (3%). In ogni caso la discussione si presta molto bene ad essere affrontata in pi\u00f9 modi e con diversi contenuti. <\/p>\n\n\n\n

\"i<\/figure>\n\n\n\n

Inclusione sociale, Influencer Marketing e brand<\/strong><\/h2>\n\n\n\n

Vale la pena fare un\u2019ultima considerazione per quanto riguarda le attivit\u00e0 legate all\u2019inclusione sociale realizzate dai brand con gli Influencer in Italia. Dei 110 mila contenuti analizzati nel 2020, soltanto l\u20191% di questi \u00e8 frutto di attivit\u00e0 sponsorizzate realizzate con influencer.<\/p>\n\n\n\n

Non solo, questo dato \u00e8 anche inferiore se confrontato con il 2019 (-13% di attivit\u00e0 sponsorizzate). Una possibile spiegazione \u00e8 legata all\u2019assenza nel 2020 dei principali eventi pride dovuti alla pandemia da Covid-19. Questo dato porta ad una importante considerazione: in Italia le attivit\u00e0 a tema da parte dei brand sono sporadiche e spesso legate a singoli eventi.<\/p>\n\n\n\n

Se vuoi approfondire lo scenario dell\u2019inclusione sociale affrontato dagli influencer in Italia, scarica la nostra guida gratuita.<\/p>\n\n\n\n

SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Gli ultimi due anni non verranno ricordati esclusivamente per la pandemia di Coronavirus che sta colpendo il mondo intero, ma anche per un\u2019attenzione rinnovata ai temi sociali, basti pensare infatti al movimento \u201cBlack Lives Matter\u201d o all\u2019acceso dibattito intorno al DDL Zan in Italia. La rappresentanza delle minoranze, l\u2019inclusione e l\u2019accettazione di tutto quello che … <\/p>\n

Read more “Influencer Marketing e inclusione sociale”<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":49171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[909],"tags":[963,1083],"yoast_head":"\nInfluencer Marketing e inclusione sociale - Buzzoole<\/title>\n<meta name=\"description\" content=\"L'accettazione e l\u2019inclusione di quello che molti hanno considerato per secoli \u201cdiverso\u201d \u00e8 un tema sempre pi\u00f9 discusso dagli influencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/inclusione-sociale-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing e 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