{"id":45716,"date":"2020-12-21T15:13:01","date_gmt":"2020-12-21T14:13:01","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=45716"},"modified":"2021-03-08T16:13:59","modified_gmt":"2021-03-08T15:13:59","slug":"trend-influencer-marketing-2021-brand","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/","title":{"rendered":"I trend dell&#8217;Influencer Marketing nel 2021: i Brand"},"content":{"rendered":"\n<p>Il 2020 \u00e8 stato un anno difficile per tutti, anche per aziende e creator, che hanno dovuto adattarsi ad una situazione inedita. Ma ora \u00e8 il momento di guardare avanti con fiducia e per questo abbiamo provato a raccontare, in una <a href=\"https:\/\/buzzoole.com\/resources\/i-trend-dell-influencer-marketing-2021\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-trend-2021-ita\">guida gratuita<\/a>, le tendenze che interesseranno l\u2019Influencer Marketing.<br>In questo post diamo un\u2019occhiata ai trend che riguarderanno i Brand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/12\/i-trend-del-2021-gli-attori.png\" alt=\"I trend dell'Influencer marketing nel 2021: i tre attori principali\" class=\"wp-image-45700\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/12\/i-trend-del-2021-gli-attori.png 900w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/12\/i-trend-del-2021-gli-attori-300x169.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/12\/i-trend-del-2021-gli-attori-768x432.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/12\/i-trend-del-2021-gli-attori-640x360.png 640w\" sizes=\"(max-width: 900px) 90vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Qualit\u00e0<\/strong><\/strong><\/h3>\n\n\n\n<p>Le aziende non sono tutte uguali nel loro approccio all\u2019Influencer Marketing, ce ne sono alcune pi\u00f9 mature, talvolta sofisticate, ed altre ancora in fase di sperimentazione. Ci\u00f2 nonostante, c\u2019\u00e8 una spietata ricerca della qualit\u00e0 che le accomuna, e che per riuscire a differenziarsi bisogna puntare alla costruzione di vere e proprie relazioni professionali con i creator.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Controllo<\/strong><\/h3>\n\n\n\n<p>Se da un lato le aziende preferiscono lasciare che gli influencer siano liberi nella creativit\u00e0 della comunicazione dei messaggi aziendali, dall\u2019altro sentono sempre di pi\u00f9 la necessit\u00e0 di avere maggior controllo su su tutto il processo dell\u2019Influencer Marketing, partendo dalla scelta degli influencer, alla possibilit\u00e0 di approvare il contenuto, fino alla misurazione.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Misurazione<\/strong><\/h3>\n\n\n\n<p>In una prima fase la leva dell\u2019Influencer Marketing \u00e8 stata considerata come utile per perseguire soltanto obiettivi di awareness. In realt\u00e0, nella nostra esperienza, abbiamo verificato che pu\u00f2 essere efficace anche per obiettivi di consideration e conversion. Sempre pi\u00f9 frequentemente le aziende chiederanno ai creator di veicolare azioni di business misurabili (drive to store, vendite).\u00a0<\/p>\n\n\n\n<p>Per approfondire e scoprire tutti i trend dell\u2019Influencer Marketing per il 2021, non ti resta che scaricare la nostra guida gratuita.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/i-trend-dell-influencer-marketing-2021\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-trend-2021-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-small-font-size\">ph: @alexandro_b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il 2020 \u00e8 stato un anno difficile per tutti, anche per aziende e creator, che hanno dovuto adattarsi ad una situazione inedita. Ma ora \u00e8 il momento di guardare avanti con fiducia e per questo abbiamo provato a raccontare, in una guida gratuita, le tendenze che interesseranno l\u2019Influencer Marketing.In questo post diamo un\u2019occhiata ai trend &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;I trend dell&#8217;Influencer Marketing nel 2021: i Brand&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":45719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[954,986,1025],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I trend dell&#039;Influencer Marketing nel 2021: i Brand - Buzzoole<\/title>\n<meta name=\"description\" content=\"L\u2019Influencer Marketing sta diventando una leva sempre pi\u00f9 usata dalle aziende, per questo abbiamo formulato le nostre previsioni e trend del mercato nel 2021\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I trend dell&#039;Influencer Marketing nel 2021: i Brand - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"L\u2019Influencer Marketing sta diventando una leva sempre pi\u00f9 usata dalle aziende, per questo abbiamo formulato le nostre previsioni e trend del mercato nel 2021\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-21T14:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-08T15:13:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/12\/I-trend-dell-influencer-marketing-2021-i-brand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincenzo Cosenza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/\"},\"author\":{\"name\":\"Vincenzo Cosenza\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd\"},\"headline\":\"I trend dell&#8217;Influencer Marketing nel 2021: i Brand\",\"datePublished\":\"2020-12-21T14:13:01+00:00\",\"dateModified\":\"2021-03-08T15:13:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/\"},\"wordCount\":260,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/12\/I-trend-dell-influencer-marketing-2021-i-brand.jpg\",\"keywords\":[\"B2B\",\"consigli\",\"strategie influencer marketing\"],\"articleSection\":[\"Influencer Marketing per Brand\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/trend-influencer-marketing-2021-brand\/\",\"name\":\"I trend dell'Influencer Marketing nel 2021: i Brand - 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