{"id":45696,"date":"2020-12-11T12:12:13","date_gmt":"2020-12-11T11:12:13","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=45696"},"modified":"2020-12-11T12:14:05","modified_gmt":"2020-12-11T11:14:05","slug":"trend-influencer-marketing-2021","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/trend-influencer-marketing-2021\/","title":{"rendered":"I trend dell’Influencer Marketing nel 2021: i Creator"},"content":{"rendered":"\n

Il 2020 \u00e8 stato un anno difficile per tutti, anche per aziende e creator, che hanno dovuto adattarsi ad una situazione inedita. Ma ora \u00e8 il momento di guardare avanti con fiducia e per questo abbiamo provato a raccontare, in una guida gratuita<\/a>, le tendenze che interesseranno l\u2019Influencer Marketing.
In questo primo post diamo un\u2019occhiata ai trend che riguarderanno i Creator.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"I<\/figure>\n\n\n\n

Identit\u00e0<\/strong> <\/h3>\n\n\n\n

Gli influencer per differenziarsi dovranno lavorare sulla costruzione di un\u2019identit\u00e0 forte e ben riconoscibile (da persone e brand). Quest\u2019anno alcuni l\u2019hanno fatto anche\u00a0prendendo una posizione chiara su temi di carattere sociale (es. razzismo, ambiente, diversity). Cos\u00ec come le aziende, anche gli influencer avranno bisogno di un \u201cpurpose\u201d.<\/p>\n\n\n\n

Professionalizzazione<\/strong><\/h3>\n\n\n\n

\u00c8 finito il tempo in cui ci si poteva improvvisare influencer. Oggi per lavorare con le aziende bisogna dimostrare di essere dei professionisti della comunicazione. Non basta solo essere creativi, ma serve impare a comprendere le esigenze aziendali, partendo dalla specifica strategia di marketing. Solo in questo modo si potranno interpretare i messaggi \u201cbranded\u201d con una chiave personale e originale.<\/p>\n\n\n\n

Driver di azioni concrete<\/strong><\/h3>\n\n\n\n

In una prima fase la leva dell\u2019Influencer Marketing \u00e8 stata considerata come utile per perseguire soltanto obiettivi di awareness. In realt\u00e0, nella nostra esperienza, abbiamo verificato che pu\u00f2 essere efficace anche per obiettivi di consideration e conversion. Sempre pi\u00f9 frequentemente ai creator verr\u00e0 chiesto di veicolare azioni di business misurabili (drive to store, vendite).<\/p>\n\n\n\n

Per approfondire e scoprire tutti i trend dell\u2019Influencer Marketing per il 2021, non ti resta che scaricare la nostra guida gratuita.<\/p>\n\n\n\n

SCARICA<\/a><\/div>\n\n\n\n

<\/p>\n\n\n\n

ph: @alexandro_b<\/p>\n","protected":false},"excerpt":{"rendered":"

Il 2020 \u00e8 stato un anno difficile per tutti, anche per aziende e creator, che hanno dovuto adattarsi ad una situazione inedita. Ma ora \u00e8 il momento di guardare avanti con fiducia e per questo abbiamo provato a raccontare, in una guida gratuita, le tendenze che interesseranno l\u2019Influencer Marketing.In questo primo post diamo un\u2019occhiata ai … <\/p>\n

Read more “I trend dell’Influencer Marketing nel 2021: i Creator”<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":45697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[908],"tags":[986,976,1025,985],"yoast_head":"\nI trend dell'Influencer Marketing nel 2021: i Creator - Buzzoole<\/title>\n<meta name=\"description\" content=\"L\u2019Influencer Marketing sta diventando una leva sempre pi\u00f9 usata dalle aziende, per questo abbiamo formulato le nostre previsioni e trend del mercato nel 2021\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-creator\/trend-influencer-marketing-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I trend dell'Influencer Marketing nel 2021: i Creator - 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