{"id":45524,"date":"2020-10-22T10:36:07","date_gmt":"2020-10-22T08:36:07","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=45524"},"modified":"2020-10-22T10:36:10","modified_gmt":"2020-10-22T08:36:10","slug":"benchmark-settore-2020","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/benchmark-settore-2020\/","title":{"rendered":"Influencer Marketing: i benchmark di settore 2020"},"content":{"rendered":"\n<p>La crescita futura dell\u2019Influencer Marketing \u00e8 legata alla capacit\u00e0 di approcciare strategicamente le attivit\u00e0 con i Creator e di misurarne i risultati. \u00c8 sempre importante analizzare i profili delle persone da coinvolgere sia dal punto di vista qualitativo che quantitativo, facendo riferimento a benchmark di settore.\u00a0Questi dati sono difficili da reperire ed ecco perch\u00e9 abbiamo deciso di svelare i benchmark pi\u00f9 interessanti per l\u2019Influencer Marketing, frutto di un\u2019osservazione di oltre settecentomila profili Instagram che monitoriamo costantemente col nostro tool <a href=\"https:\/\/buzzoole.com\/solutions\/discovery\">Buzzoole Discovery<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u2019Engagement<\/strong> per settore<\/h2>\n\n\n\n<p>Analizzando i dati delle interazioni medie per post di diversi settori abbiamo scoperto che ce ne sono tre che sembrano essere pi\u00f9 apprezzati dal pubblico di Instagram. Al primo posto lo Sport e al secondo l\u2019Intrattenimento. Entrambi beneficiano della notoriet\u00e0 dei protagonisti, in particolare dei calciatori e dei volti della televisione. Al terzo posto tutto il mondo della moda che su Instagram ha trovato una vetrina ideale.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/05-1-1024x536.png\" alt=\"Engagement per settore\" class=\"wp-image-45527\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/05-1-1024x536.png 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/05-1-300x157.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/05-1-768x402.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/05-1-640x335.png 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/05-1.png 1200w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Engagement Rate per settore<\/strong><\/h2>\n\n\n\n<p>L\u2019analisi dell\u2019Engagement Rate degli account Instagram mostra che i settori che fanno registrare il pi\u00f9 elevato Engagement Rate sono quelli del Family &amp; Parenting e del Gaming. In entrambi il rapporto interazioni e follower risulta del 3,1%. Al 3% troviamo il variegato mondo del Lifestyle e pi\u00f9 in basso l\u2019intrattenimento e la cultura. Questo risultato va contestualizzato rispetto alla natura dell\u2019indice che tende a premiare quei settori nei quali i Creator hanno follower base meno sviluppate rispetto ad altri.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/06-1-1024x536.png\" alt=\"Engagement Rate per settore\" class=\"wp-image-45529\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/06-1-1024x536.png 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/06-1-300x157.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/06-1-768x402.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/06-1-640x335.png 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/06-1.png 1200w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Engagement su Reach per settore<\/strong><\/h2>\n\n\n\n<p>Dalla rilevazione dell\u2019Engagement su Reach emerge che, su Instagram, i Creator del settore Fashion sono quelli che performano meglio. Riescono a ottenere il 16% delle interazioni rispetto alle persone effettivamente raggiunte, in altri termini ogni 100 persone che vedono i loro post riescono a sviluppare, mediamente, 16 interazioni. Seguono di poco i Creator che si occupano di turismo e di bellezza. Leggermente sotto il 16% troviamo gli influencer che trattano hobby di diverse tipologie e quelli racchiusi nell\u2019ampia categoria del Lifestyle.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/07-1024x536.png\" alt=\"Engagement su Reach per settore\" class=\"wp-image-45531\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/07-1024x536.png 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/07-300x157.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/07-768x402.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/07-640x335.png 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/07.png 1200w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reach Rate per settore<\/strong><\/h2>\n\n\n\n<p>Una delle questioni pi\u00f9 interessanti \u00e8 capire quali sono i settori nei quali i Creator riescono a raggiungere una percentuale ragguardevole del bacino di follower accumulato negli anni. La nostra analisi mostra che su Instagram i Creator del settore Art &amp; Culture (che si occupano di libri, arte, spettacolo) sono quelli che hanno il pi\u00f9 alto rapporto reach\/ follower, che supera il 24%. A breve distanza quelli della categoria pi\u00f9 allargata degli hobby di vario tipo. Buona posizione per i Creator del mondo Lifestyle e Turismo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/08-1-1024x536.png\" alt=\"Reach su Follower per settore\" class=\"wp-image-45533\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/08-1-1024x536.png 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/08-1-300x157.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/08-1-768x402.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/08-1-640x335.png 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/08-1.png 1200w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Se volete approfondire queste tematiche e scoprire le metriche pi\u00f9 utili per valutare correttamente gli investimenti in Influencer Marketing potete scaricare gratuitamente il white paper \u201cInfluencer Performance Benchmarks\u201d.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/influencer-performance-benchmarks\/it?utm_source=blog-buzzoole&#038;utm_medium=cta&#038;utm_campaign=whitepaper-benchmarks2020-settori-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La crescita futura dell\u2019Influencer Marketing \u00e8 legata alla capacit\u00e0 di approcciare strategicamente le attivit\u00e0 con i Creator e di misurarne i risultati. \u00c8 sempre importante analizzare i profili delle persone da coinvolgere sia dal punto di vista qualitativo che quantitativo, facendo riferimento a benchmark di settore.\u00a0Questi dati sono difficili da reperire ed ecco perch\u00e9 abbiamo &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/benchmark-settore-2020\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Influencer Marketing: i benchmark di settore 2020&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":45525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[978,993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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