{"id":45461,"date":"2020-10-08T14:43:01","date_gmt":"2020-10-08T12:43:01","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=45461"},"modified":"2020-10-08T14:52:01","modified_gmt":"2020-10-08T12:52:01","slug":"frodi-influencer-marketing-2020","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/","title":{"rendered":"Influencer Marketing: il punto sui fake follower nel 2020"},"content":{"rendered":"\n<p>L\u2019Influencer Marketing sta <a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-ricerca-nielsen\/\">dimostrando<\/a> di essere la leva di comunicazione meglio posizionata in termini di rilevanza e potenziale. <br>Il merito \u00e8 anche della continua evoluzione dei Creator che da un p\u00f2 di tempo a questa parte hanno iniziato a comprendere l\u2019importanza di adottare comportamenti etici al fine di consolidare il rapporto di fiducia che li lega ai propri pubblici e ai brand.<br>Ma non proprio tutti riescono ad essere corretti. Infatti ancora oggi l\u2019Influencer Marketing si trova a fare i conti con il mercato parallelo di soggetti che vendono e comprano follower, like, commenti, visualizzazioni non autentiche.<\/p>\n\n\n\n<p>Proprio per questo Buzzoole, grazie all\u2019accesso ai \u201cfirst party data\u201d concesso dalla sua community di Creator, ha analizzato un campione di circa un milione di profili Instagram di Creator per offrire dati aggiornati su quanto \u00e8 diffusa la pratica di acquisire follower falsi (tipicamente attraverso l\u2019uso di bot creati ad hoc e ospitati in server farm di nazioni come l\u2019India, il Brasile, l\u2019Indonesia, le Filippine, la Turchia).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La situazione dei follower sospetti nelle nazioni<\/strong><\/h2>\n\n\n\n<p>Analizzando i profili Instagram degli Influencer di tre nazioni emerge che mediamente gli italiani mostrano il 10,5% di follower sospetti (lo scorso anno tale valore era al 23%). Gli statunitensi il 14,4% (contro il 20% della scorsa rilevazione) e i Creator del Regno Unito ben il 32%, addirittura il doppio dello scorso anno.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/09-1024x536.png\" alt=\"follower sospetti per nazione\" class=\"wp-image-45462\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/09-1024x536.png 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/09-300x157.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/09-768x402.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/09-640x335.png 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/09.png 1200w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tipologia di influencer e follower sospetti<\/strong><\/h2>\n\n\n\n<p>Valutando le differenti fasce scopriamo che tra i novice si riscontra un valore molto basso di follower sospetti, pari a 5,2%. Al crescere della base di follower si nota un aumento dei fake follower. Tra i micro influencer ne abbiamo rilevato il 23% e tra i top addirittura si arriva a sfiorare il 33%. Anche le celebrity presentano un quarto della propria base di follower, inficiata da bot e profili falsi. Va precisato che per i personaggi famosi internazionali \u00e8 pi\u00f9 difficile stimare accuratamente la quota di follower fasulli perch\u00e9 la loro notoriet\u00e0 li porta ad avere seguaci in una molteplicit\u00e0 di paesi del mondo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/10-1024x536.png\" alt=\"follower sospetti per fascia di follower\" class=\"wp-image-45464\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/10-1024x536.png 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/10-300x157.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/10-768x402.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/10-640x335.png 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/10.png 1200w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I settori con pi\u00f9 follower sospetti<\/strong><\/h2>\n\n\n\n<p>Ma esistono settori con pi\u00f9 fake follower di altri? La nostra analisi ha evidenziato che i Creator del mondo della moda fanno registrare, mediamente, una quota del 25% di follower sospetti (l\u2019anno scorso era al 34%). Seguono quelli che si occupano di viaggi e turismo al 20,4% e quelli del Beauty al 15,4%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/11-1024x536.png\" alt=\"follower sospetti per settore\" class=\"wp-image-45466\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/11-1024x536.png 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/11-300x157.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/11-768x402.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/11-640x335.png 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/11.png 1200w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p>Se volete approfondire queste tematiche e scoprire le metriche pi\u00f9 utili per valutare correttamente gli investimenti in Influencer Marketing potete scaricare gratuitamente il white paper \u201cInfluencer Performance Benchmarks\u201d.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/influencer-performance-benchmarks\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-benchmarks2020-frodi-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-small-font-size\"> ph: @alexandro_b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Influencer Marketing sta dimostrando di essere la leva di comunicazione meglio posizionata in termini di rilevanza e potenziale. Il merito \u00e8 anche della continua evoluzione dei Creator che da un p\u00f2 di tempo a questa parte hanno iniziato a comprendere l\u2019importanza di adottare comportamenti etici al fine di consolidare il rapporto di fiducia che li &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Influencer Marketing: il punto sui fake follower nel 2020&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":45475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[986,978],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing: il punto sui fake follower nel 2020 - Buzzoole<\/title>\n<meta name=\"description\" content=\"L&#039;Osservatorio sull&#039;Influencer Marketing di Buzzoole svela le tipologie di influencer e i settori che sono pi\u00f9 affetti dal problema dei fake follower.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing: il punto sui fake follower nel 2020 - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"L&#039;Osservatorio sull&#039;Influencer Marketing di Buzzoole svela le tipologie di influencer e i settori che sono pi\u00f9 affetti dal problema dei fake follower.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-08T12:43:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-08T12:52:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/Influencer-Marketing-il-punto-sui-fake-follower-nel-2020-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincenzo Cosenza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/\"},\"author\":{\"name\":\"Vincenzo Cosenza\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd\"},\"headline\":\"Influencer Marketing: il punto sui fake follower nel 2020\",\"datePublished\":\"2020-10-08T12:43:01+00:00\",\"dateModified\":\"2020-10-08T12:52:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/\"},\"wordCount\":427,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/Influencer-Marketing-il-punto-sui-fake-follower-nel-2020-2.jpg\",\"keywords\":[\"consigli\",\"metriche\"],\"articleSection\":[\"Influencer Marketing per Brand\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing-2020\/\",\"name\":\"Influencer Marketing: il punto sui fake follower nel 2020 - 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