{"id":45318,"date":"2020-07-17T10:38:15","date_gmt":"2020-07-17T08:38:15","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=45318"},"modified":"2021-08-12T12:44:15","modified_gmt":"2021-08-12T10:44:15","slug":"influencer-marketing-performance-benchmarks-2020","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/","title":{"rendered":"Guida alle performance dei Creator nelle campagne di Influencer Marketing"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\" id=\"block-3aba8943-0afd-469b-98c2-3b238e337578\">Aggiornamento: la guida pi\u00f9 recente \u00e8 disponibile a\u00a0<a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-performance-benchmarks-2021\/\">questo link.<\/a><\/h5>\n\n\n\n<p>La crescita futura dell\u2019Influencer Marketing \u00e8 legata a doppio filo alla capacit\u00e0 di approcciare strategicamente le attivit\u00e0 con i Creator e di misurarne i risultati.<br>Per farlo \u00e8 fondamentale avere dei punti di riferimento, sia per impostare obiettivi realistici, sia per formulare previsioni sensate delle performance attese.<\/p>\n\n\n\n<p>Il problema \u00e8 che questi dati sono difficili da reperire e dunque i marketer navigano a vista, facendosi sballottare dalle onde delle mode del momento. Ieri erano le celebrity, oggi sono i micro influencer. Spesso senza sapere esattamente cosa attendersi in termini di performance medie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Il whitepaper: Influencer Performance Benchmark<\/strong>s<\/h2>\n\n\n\n<p>Consapevoli di un gap di conoscenza, abbiamo lavorato al white paper \u201c<strong>Influencer Performance Benchmarks<\/strong>\u201d, una guida alle metriche pi\u00f9 interessanti <strong>per comprendere le performance degli influencer su Instagram<\/strong>. Questa volta abbiamo deciso di allargare l\u2019osservazione a <strong>oltre settecento mila influencer Instagram<\/strong> che monitoriamo costantemente col nostro tool<a href=\"https:\/\/buzzoole.com\/solutions\/discovery\"> Buzzoole Discovery<\/a>. Quindi non solo novice e micro influencer, come visto nel <a href=\"https:\/\/buzzoole.com\/resources\/micro-influencer-performance-benchmarks\/it\">report dello scorso anno<\/a>, ma anche top e celebrity.<\/p>\n\n\n\n<p>In pi\u00f9 alle metriche visibili pubblicamente come le interazioni e i follower, abbiamo aggiunto anche quelle pi\u00f9 significative, ottenibili attraverso gli insight dei Creator iscritti alla piattaforma Buzzoole (i cosiddetti \u201cfirst party data\u201d). Ovviamente ogni metrica presentata fa luce su specifici aspetti. \u00c8 compito del marketer, magari col supporto consulenziale di un\u2019azienda come la nostra, valutare queste metriche congiuntamente, individuando di volta in volta quelle pi\u00f9 adatte a rappresentare lo specifico obiettivo di business che si intende raggiungere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Novice, Micro, Top e Celebrity a confronto<\/strong><\/h2>\n\n\n\n<p>Uno dei tanti dati interessanti emersi dalla nostra nuova ricerca prova che i <strong>novice <\/strong>(profili fino a 10.000 follower) riescono ad ottenere risultati superiori agli altri in termini di <strong>Engagement Rate<\/strong> (interazioni rispetto ai follower). Dalla nostra analisi infatti emerge che i novice riescono ad ottenere circa il 4,3% delle interazioni dai propri seguaci, i micro (profili dai 10.000 ai 100.000 follower) il 2,8%, i top (dai 100.000 follower a un milione) il 2,7% e le celebrity (oltre un milione di follower) il 2,50%. Ovviamente essendo un rapporto al cui denominatore ci sono i follower \u00e8 naturale avere questo tipo di dinamica, che premia un po\u2019 di pi\u00f9 i profili con una base follower meno sviluppata.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/07\/engagement-rate-per-followers-1.png\" alt=\"engagement-rate-instagram-per-fascia-follower\" class=\"wp-image-45319\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/07\/engagement-rate-per-followers-1.png 800w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/07\/engagement-rate-per-followers-1-300x169.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/07\/engagement-rate-per-followers-1-768x432.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/07\/engagement-rate-per-followers-1-640x360.png 640w\" sizes=\"(max-width: 800px) 90vw, 800px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Infine considerando che oggi gli algoritmi dei social network non permettono di comunicare alla totalit\u00e0 dei propri follower, neanche con l\u2019ausilio di pubblicit\u00e0, diventa fondamentale avere dei benchmark di riferimento.<\/p>\n\n\n\n<p>Se sei curioso di scoprire tutti i risultati dell\u2019analisi, scarica il whitepaper \u201c<strong>Influencer Performance Benchmarks<\/strong>\u201d e valuta le tue campagne nel modo corretto.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/influencer-performance-benchmarks\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-benchmarks2020-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-small-font-size\">ph: @eleonorstorre<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aggiornamento: la guida pi\u00f9 recente \u00e8 disponibile a\u00a0questo link. La crescita futura dell\u2019Influencer Marketing \u00e8 legata a doppio filo alla capacit\u00e0 di approcciare strategicamente le attivit\u00e0 con i Creator e di misurarne i risultati.Per farlo \u00e8 fondamentale avere dei punti di riferimento, sia per impostare obiettivi realistici, sia per formulare previsioni sensate delle performance attese. &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Guida alle performance dei Creator nelle campagne di Influencer Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":45321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guida alle performance dei Creator nelle campagne di Influencer Marketing - Buzzoole<\/title>\n<meta name=\"description\" content=\"Una guida alle metriche pi\u00f9 interessanti per comprendere le performance dei Content Creator coinvolti nelle proprie campagne di Influencer Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guida alle performance dei Creator nelle campagne di Influencer Marketing - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Una guida alle metriche pi\u00f9 interessanti per comprendere le performance dei Content Creator coinvolti nelle proprie campagne di Influencer Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-17T08:38:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T10:44:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/07\/whitepaper-influencer-performance-benchmarks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincenzo Cosenza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/\"},\"author\":{\"name\":\"Vincenzo Cosenza\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd\"},\"headline\":\"Guida alle performance dei Creator nelle campagne di Influencer Marketing\",\"datePublished\":\"2020-07-17T08:38:15+00:00\",\"dateModified\":\"2021-08-12T10:44:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/\"},\"wordCount\":433,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/07\/whitepaper-influencer-performance-benchmarks.jpg\",\"keywords\":[\"white paper\"],\"articleSection\":[\"Influencer Marketing per Brand\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/influencer-marketing-performance-benchmarks-2020\/\",\"name\":\"Guida alle performance dei Creator nelle campagne di Influencer Marketing - 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