{"id":44711,"date":"2020-03-04T15:23:15","date_gmt":"2020-03-04T14:23:15","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=44711"},"modified":"2021-08-12T12:35:27","modified_gmt":"2021-08-12T10:35:27","slug":"stato-trasparenza-influencer-marketing","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/","title":{"rendered":"Lo stato della trasparenza nell\u2019Influencer Marketing nel 2019"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Aggiornamento: la ricerca pi\u00f9 recente \u00e8 disponibile a\u00a0<a href=\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing-2020\/\">questo link.<\/a><\/h5>\n\n\n\n<p>La trasparenza nelle comunicazioni \u00e8 una delle sfide che da tempo si trovano ad affrontare gli operatori dell\u2019Influencer Marketing, aziende, intermediari, creator. In gioco c\u2019\u00e8 la credibilit\u00e0 di questa giovane leva di marketing che sta continuando a crescere sensibilmente nel nostro paese e nel mondo.&nbsp;<br>Lo scorso anno Buzzoole \u00e8 stata la prima azienda a fornire un quadro completo dello stato della trasparenza in Italia, contribuendo a sensibilizzare gli organi di informazione e gli operatori del settore.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cresce l\u2019Influencer Marketing trasparente<\/strong><\/h2>\n\n\n\n<p>Quest\u2019anno abbiamo deciso di continuare quest\u2019opera di <em>education <\/em>con questo nuovo white paper nel quale troverete i dati sull\u2019utilizzo dei cosiddetti \u201chashtag della trasparenza\u201d suddivisi per settore (#ad, #adv, #sponsorizzato, #sponsored, #inserzioneapagamento, #prodottofornitoda, #pubblicit\u00e0, #advertising) e un\u2019indicazione dei brand che ne hanno fatto pi\u00f9 uso.&nbsp;<\/p>\n\n\n\n<p>Nel 2019 abbiamo individuato 265.339 contenuti trasparenti che hanno generato 274 milioni di interazioni, una produzione in crescita del 49% rispetto al 2018.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"468\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing-trend.png\" alt=\"numero di post con hashtag della trasparenza\" class=\"wp-image-44718\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing-trend.png 818w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing-trend-300x172.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing-trend-768x439.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing-trend-640x366.png 640w\" sizes=\"(max-width: 818px) 90vw, 818px\" \/><\/figure>\n\n\n\n<p>Instagram continua a rimanere la fonte preferita per le attivit\u00e0 con i creator. Qui si sono sviluppati il 69% dei post raccolti che hanno prodotto il 98% dell\u2019engagement totale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I settori pi\u00f9 trasparenti&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p>La moda (abbigliamento e calzature, anche sportive) \u00e8 stata l\u2019industria pi\u00f9 attenta alle regole con il 30% dei post prodotti. Segue la cosmetica (prodotti per la cura del corpo) con il 17,4%, gli accessori (borse, orologi e gioielli) con l\u201911%. Pi\u00f9 in basso troviamo i contenuti afferenti ai mondi dell\u2019intrattenimento che pesano circa il 9% (cinema, tv, gaming, leisure), quelli delle bevande (6,4%), del cibo (5,9%), della tecnologia (5,7%). Tra i settori meno trasparenti quello dei motori (2,9%) e del turismo (2%).<\/p>\n\n\n\n<p>Il 5,2% dei post&nbsp; \u00e8 stato catalogato come \u201cmisc\u201d ossia appartenente a varie tipologie di prodotti (cartoleria, libri, e-commerce store, betting, cultura, design, musica).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"468\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing-mentions.png\" alt=\"suddivisione per industry dei post con hashtag della trasparenza\" class=\"wp-image-44716\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing-mentions.png 818w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing-mentions-300x172.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing-mentions-768x439.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing-mentions-640x366.png 640w\" sizes=\"(max-width: 818px) 90vw, 818px\" \/><\/figure>\n\n\n\n<p>Per scoprire i brand pi\u00f9 trasparenti, i post pi\u00f9 popolari e gli altri risultati dello studio, ti basta scaricarlo gratuitamente.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/transparency-influencer-marketing-2019\/it?utm_source=blog-buzzoole&amp;utm_medium=cta&amp;utm_campaign=whitepaper-trasparenza-2020-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aggiornamento: la ricerca pi\u00f9 recente \u00e8 disponibile a\u00a0questo link. La trasparenza nelle comunicazioni \u00e8 una delle sfide che da tempo si trovano ad affrontare gli operatori dell\u2019Influencer Marketing, aziende, intermediari, creator. In gioco c\u2019\u00e8 la credibilit\u00e0 di questa giovane leva di marketing che sta continuando a crescere sensibilmente nel nostro paese e nel mondo.&nbsp;Lo scorso &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Lo stato della trasparenza nell\u2019Influencer Marketing nel 2019&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":44712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[909],"tags":[976,978,993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lo stato della trasparenza nell\u2019Influencer Marketing nel 2019 - Buzzoole<\/title>\n<meta name=\"description\" content=\"Anche quest&#039;anno il nostro &quot;Osservatorio sull&#039;Influencer Marketing&quot; ha fornito un quadro completo sullo stato della trasparenza in Italia nel 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo stato della trasparenza nell\u2019Influencer Marketing nel 2019 - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Anche quest&#039;anno il nostro &quot;Osservatorio sull&#039;Influencer Marketing&quot; ha fornito un quadro completo sullo stato della trasparenza in Italia nel 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-04T14:23:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T10:35:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincenzo Cosenza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/\"},\"author\":{\"name\":\"Vincenzo Cosenza\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd\"},\"headline\":\"Lo stato della trasparenza nell\u2019Influencer Marketing nel 2019\",\"datePublished\":\"2020-03-04T14:23:15+00:00\",\"dateModified\":\"2021-08-12T10:35:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/\"},\"wordCount\":321,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/03\/la-trasparenza-nell-infuencer-marketing.jpg\",\"keywords\":[\"instagram\",\"metriche\",\"white paper\"],\"articleSection\":[\"Osservatorio Influencer Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/stato-trasparenza-influencer-marketing\/\",\"name\":\"Lo stato della trasparenza nell\u2019Influencer Marketing nel 2019 - 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