{"id":44618,"date":"2020-02-06T17:33:18","date_gmt":"2020-02-06T16:33:18","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=44618"},"modified":"2020-02-06T17:33:20","modified_gmt":"2020-02-06T16:33:20","slug":"criteri-scelta-influencer","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/","title":{"rendered":"Come le aziende scelgono gli influencer?"},"content":{"rendered":"\n<p>L\u2019Influencer Marketing esprime la sua massima efficacia quando viene affrontato in maniera strategica e non tattica. Ci\u00f2 implica innanzitutto considerarlo come uno dei tasselli della pi\u00f9 ampia strategia di comunicazione aziendale, a sua volta, strumentale al raggiungimento degli obiettivi di business. <br>L\u2019immagine del tassello rimanda all\u2019idea di un elemento sagomato in modo tale da combaciare con gli altri tasselli del piano di comunicazione, fino a formare un puzzle coerente e armonico. Solo un\u2019azione combinata tra influencer ed altre leve di marketing pu\u00f2 portare a risultati soddisfacenti.\u00a0\u00a0Una nostra ricerca quali-quantitativa svolta su<a href=\"https:\/\/buzzoole.com\/resources\/influencer-marketing-customer-journey\/it\"> 300 decision maker<\/a> italiani di grandi aziende ha portato alla luce quali sono i principali driver di scelta degli influencer.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"757\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/02\/buzzoole-i-driver-di-scelta-degli-influencer.png\" alt=\"criteri scelta influencer\" class=\"wp-image-44623\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/02\/buzzoole-i-driver-di-scelta-degli-influencer.png 900w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/02\/buzzoole-i-driver-di-scelta-degli-influencer-300x252.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/02\/buzzoole-i-driver-di-scelta-degli-influencer-768x646.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/02\/buzzoole-i-driver-di-scelta-degli-influencer-640x538.png 640w\" sizes=\"(max-width: 900px) 90vw, 900px\" \/><\/figure>\n\n\n\n<p>La principale&nbsp; preoccupazione che \u00e8 emersa, nonch\u00e9 condizione sine qua non per dare avvio ad un\u2019attivit\u00e0 di Influencer Marketing, \u00e8 quella della \u201cbrand affinity\u201d. Il 60% dei rispondenti ha affermato che il creator deve riuscire a rappresentare i valori del brand in modo autentico. Non semplici diffusori di messaggi, quindi, ma creatori di contenuti credibili agli occhi del proprio pubblico perch\u00e9 non distanti dal portato valoriale e simbolico del brand.&nbsp; Alla base c\u2019\u00e8 la consapevolezza che se un influencer parla di un prodotto diventa, agli occhi del suo pubblico, un portavoce dell\u2019azienda e dunque, come tale, non pu\u00f2 non rispecchiarne l\u2019immagine.<\/p>\n\n\n\n<p>Corollario di questa esigenza \u00e8 la ricerca di influencer che sappiano valorizzare in maniera creativa i messaggi del brand (69%), che siano competenti nel settore in cui opera il committente (64%), e che il contenuto sia percepito come originale ed autentico (59%). Insieme a questi requisiti permane l\u2019attenzione verso il numero di follower (61%), affiancata dalla richiesta di una base di follower reale e di qualit\u00e0 (62%).<\/p>\n\n\n\n<p> Se non vuoi perderti nessun aggiornamento sul mondo dell&#8217;Influencer Marketing, iscriviti alla nostra newsletter.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=https:\/\/buzzoole.com\/newsletter\/it?utm_source=blog-buzzoole&#038;utm_medium=cta&#038;utm_content=scelta-influencer\" style=\"background-color:#9d27b4\">ISCRIVITI<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Influencer Marketing esprime la sua massima efficacia quando viene affrontato in maniera strategica e non tattica. Ci\u00f2 implica innanzitutto considerarlo come uno dei tasselli della pi\u00f9 ampia strategia di comunicazione aziendale, a sua volta, strumentale al raggiungimento degli obiettivi di business. L\u2019immagine del tassello rimanda all\u2019idea di un elemento sagomato in modo tale da combaciare &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Come le aziende scelgono gli influencer?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":44625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[954,1025,984],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come le aziende scelgono gli influencer? - Buzzoole<\/title>\n<meta name=\"description\" content=\"Una nostra ricerca quali-quantitativa svolta su 300 decision maker italiani ha portato alla luce quali sono i principali criteri di scelta degli influencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come le aziende scelgono gli influencer? - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Una nostra ricerca quali-quantitativa svolta su 300 decision maker italiani ha portato alla luce quali sono i principali criteri di scelta degli influencer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-06T16:33:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T16:33:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/02\/Come-le-aziende-scelgono-gli-influencer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincenzo Cosenza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/\"},\"author\":{\"name\":\"Vincenzo Cosenza\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd\"},\"headline\":\"Come le aziende scelgono gli influencer?\",\"datePublished\":\"2020-02-06T16:33:18+00:00\",\"dateModified\":\"2020-02-06T16:33:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/\"},\"wordCount\":300,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/02\/Come-le-aziende-scelgono-gli-influencer.jpg\",\"keywords\":[\"B2B\",\"strategie influencer marketing\",\"tecnologia\"],\"articleSection\":[\"Influencer Marketing per Brand\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/criteri-scelta-influencer\/\",\"name\":\"Come le aziende scelgono gli influencer? 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