{"id":44241,"date":"2019-11-06T15:51:38","date_gmt":"2019-11-06T14:51:38","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=44241"},"modified":"2019-11-06T16:47:17","modified_gmt":"2019-11-06T15:47:17","slug":"frodi-influencer-marketing","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/","title":{"rendered":"Influencer Marketing: il punto sui fake follower"},"content":{"rendered":"\n<p>Quella delle frodi \u00e8 una piaga che affligge tutti i settori della pubblicit\u00e0 online, del SEO e anche l\u2019Influencer Marketing. In tale ambito le attivit\u00e0 fraudolente si possono realizzare comprando follower fasulli (profili o bot che non rappresentano una vera community) o interazioni non reali (quando i bot vengono programmati per lasciare like e commenti).&nbsp; C\u2019\u00e8 chi ha stimato che il danno per le aziende sarebbe addirittura di<a href=\"https:\/\/talkinginfluence.com\/2019\/07\/26\/fraudulent-influencer-activity-is-costing-brands-1-3-billion-a-year\/\"> 1,3 miliardi l\u2019anno.&nbsp;<\/a><br>Per preservare gli investimenti dei Brand in <a href=\"https:\/\/buzzoole.com?utm_source=blog-buzzoole&amp;utm_medium=post&amp;utm_campaign=ask-the-expert-benchmark-ita&amp;utm_content=image-a\">Buzzoole <\/a>abbiamo sviluppato una metodologia in grado di svelare i comportamenti non etici dei singoli influencer, evitando di proporli alle aziende per le attivit\u00e0 di Influencer Marketing (per approfondire consigliamo di scaricare il white paper \u201c<a href=\"https:\/\/buzzoole.com\/resources\/fight-influencer-frauds\/it?utm_source=blog-buzzoole&amp;utm_medium=post&amp;utm_campaign=ask-the-expert-benchmark-ita\">Combattere le frodi nell\u2019Influencer Marketing<\/a>\u201d).&nbsp;<\/p>\n\n\n\n<p>Per darvi un\u2019idea di quello che \u00e8 possibile capire abbiamo analizzato un campione di 8000 canali Instagram di influencer ad esclusione di quelli appartenenti al mondo delle \u201ccelebrity\u201d.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fasce di influencer e follower sospetti<\/strong><\/h2>\n\n\n\n<p>Valutando le differenti fasce di Influencer abbiamo scoperto che tra i novice si riscontra un 10% di follower sospetti, mentre tra i micro questo valore arriva al 27% e tra i top al 37%. Va ricordato che questi valori pi\u00f9 elevati al crescere della \u201cfollower base\u201d vanno ricondotti anche ad un fenomeno fisiologico. Infatti una quota di bot che seguono i profili pi\u00f9 noti \u00e8 dovuta proprio al funzionamento di questi meccanismi automatici, che vengono impostati per seguire i personaggi pi\u00f9 in vista.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"629\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/19.png\" alt=\"follower sospetti per categoria di influencer\" class=\"wp-image-44244\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/19.png 1201w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/19-300x157.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/19-768x402.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/19-1024x536.png 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/19-640x335.png 640w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I settori con pi\u00f9 follower sospetti<\/strong><\/h2>\n\n\n\n<p>Dati interessanti si ottengono anche mettendo sotto osservazione il fenomeno delle frodi nei diversi settori merceologici.&nbsp;<br>I Creator del mondo della moda fanno registrare, mediamente, una quota del 34% di follower sospetti. Quelli che trattano temi legati al turismo e alla tecnologia ne mostrano poco pi\u00f9 del 30%, mentre quelli del mondo Beauty si attestano sul 26% e gli appassionati di motori al 24%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"629\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/20.png\" alt=\"follower sospetti per settore\" class=\"wp-image-44246\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/20.png 1201w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/20-300x157.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/20-768x402.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/20-1024x536.png 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/20-640x335.png 640w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p> Se volete approfondire queste tematiche e scoprire le metriche pi\u00f9 utili dell\u2019Influencer Marketing potete scaricare gratuitamente il white paper \u201c<strong><em>Micro Influencer Performance Benchmark<\/em><\/strong>\u201d. <\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/micro-influencer-performance-benchmarks\/it?utm_source=blog-buzzoole&amp;utm_medium=post&amp;utm_campaign=whitepaper-performance-benchmark-ita\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quella delle frodi \u00e8 una piaga che affligge tutti i settori della pubblicit\u00e0 online, del SEO e anche l\u2019Influencer Marketing. In tale ambito le attivit\u00e0 fraudolente si possono realizzare comprando follower fasulli (profili o bot che non rappresentano una vera community) o interazioni non reali (quando i bot vengono programmati per lasciare like e commenti).&nbsp; &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Influencer Marketing: il punto sui fake follower&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":44249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[986,978,993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing: il punto sui fake follower - Buzzoole<\/title>\n<meta name=\"description\" content=\"&quot;L&#039;osservatorio sull&#039;Influencer Marketing&quot; di Buzzoole svela le categorie di influencer e i settori che sono pi\u00f9 affetti dal problema dei fake followers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing: il punto sui fake follower - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"&quot;L&#039;osservatorio sull&#039;Influencer Marketing&quot; di Buzzoole svela le categorie di influencer e i settori che sono pi\u00f9 affetti dal problema dei fake followers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-06T14:51:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-06T15:47:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/influencer-marketing-suspicious-followers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincenzo Cosenza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/\"},\"author\":{\"name\":\"Vincenzo Cosenza\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd\"},\"headline\":\"Influencer Marketing: il punto sui fake follower\",\"datePublished\":\"2019-11-06T14:51:38+00:00\",\"dateModified\":\"2019-11-06T15:47:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/\"},\"wordCount\":334,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/11\/influencer-marketing-suspicious-followers.jpg\",\"keywords\":[\"consigli\",\"metriche\",\"white paper\"],\"articleSection\":[\"Influencer Marketing per Brand\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/frodi-influencer-marketing\/\",\"name\":\"Influencer Marketing: il punto sui fake follower - 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