{"id":44056,"date":"2019-10-08T09:45:37","date_gmt":"2019-10-08T07:45:37","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=44056"},"modified":"2019-11-06T16:49:10","modified_gmt":"2019-11-06T15:49:10","slug":"le-fasi-dell-influencer-marketing","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/","title":{"rendered":"Le 3 fasi dell\u2019Influencer Marketing"},"content":{"rendered":"\n<p>Le aziende che fanno Influencer Marketing non sono tutte uguali. Al contrario il mercato oggi \u00e8 molto stratificato e dinamico, dunque sarebbe un errore trattare il tema in maniera indistinta. E\u2019 quello che emerge, in sintesi, dalla nostra ultima ricerca \u201c<a href=\"https:\/\/buzzoole.com\/resources\/influencer-marketing-customer-journey\/it\">La customer journey dell\u2019Influencer Marketing<\/a>\u201d, basata sulle opinioni di 300 decision maker di grandi aziende commissionata a <a href=\"https:\/\/www.koniqa.com\/\">Koniqa<\/a>, societ\u00e0 di consulenza per l\u2019innovazione di offerta e il go to market.<br>Oltre a tutte le piccole aziende che stanno testando questa nuova leva di comunicazione, l\u2019indagine ha portato alla luce tre tipologie di grandi aziende, che possono essere ricondotte a tre fasi di un percorso evolutivo: l\u2019adolescenza, la maturit\u00e0 e la fase di maggiore sofisticazione nell\u2019approccio all\u2019Influencer Marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"535\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-approach.png\" alt=\"Customer Journety dell'Influencer Marketing\" class=\"wp-image-44059\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-approach.png 1000w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-approach-300x161.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-approach-768x411.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-approach-640x342.png 640w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p><strong>Young: <\/strong>il 53% delle aziende intervistate appartiene al cluster di coloro che si stanno avvicinando all\u2019Influencer Marketing. Lo fanno esplorando cautamente questa pratica soprattutto ricorrendovi saltuariamente per progetti occasionali (ad esempio per il lancio di prodotti o per eventi). Le aziende di questo tipo non partecipano attivamente a tutte le fasi della campagna, ma preferiscono delegarle all\u2019agenzia che li affianca anche in altri progetti di comunicazione.<\/p>\n\n\n\n<p><strong>Mature: <\/strong>il 24% delle aziende appartiene al cluster di coloro che hanno gi\u00e0 fatto esperienze di coinvolgimento degli influencer. Si caratterizzano per un management pi\u00f9 giovane e istruito. Qui il brand ha un ruolo attivo, di \u201cdirettore d\u2019orchestra\u201d nella supervisione della strategia e di coordinamento di pi\u00f9 fornitori, necessari allo sviluppo di campagne pi\u00f9 complesse: centro media, agenzia di comunicazione, agenzia di pubbliche relazioni.&nbsp;<\/p>\n\n\n\n<p><strong>Sophisticated: <\/strong>il 23% delle aziende intervistate appartiene al cluster pi\u00f9 evoluto ossia a coloro che usano l\u2019Influencer Marketing in maniera strategica. In questo gruppo, il management \u00e8 concentrato nella fascia d\u2019et\u00e0 35-44 con il pi\u00f9 alto livello di istruzione riscontrato. La decisione di acquisto delle soluzioni di Influencer Marketing \u00e8 concentrata nella funzione marketing, che ha responsabilit\u00e0 di budget ed \u00e8 in grado di assumere la guida dell\u2019intero processo, dalla fase strategica a quella operativa. Questi brand arrivano anche a riconfigurare la propria organizzazione per rispondere allo scopo, affidando ai Product Manager e ai loro team la gestione dell\u2019intero processo.&nbsp;<\/p>\n\n\n\n<p>Per approfondire i differenti aspetti dell\u2019analisi puoi scaricare gratuitamente una copia del white paper \u201cLa customer journey dell\u2019Influencer Marketing\u201d. Buona lettura!<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/resources\/influencer-marketing-customer-journey\/it?utm_source=blog-buzzoole&amp;utm_medium=post&amp;utm_campaign=whitepaper-costumerjourney-ITA\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le aziende che fanno Influencer Marketing non sono tutte uguali. Al contrario il mercato oggi \u00e8 molto stratificato e dinamico, dunque sarebbe un errore trattare il tema in maniera indistinta. E\u2019 quello che emerge, in sintesi, dalla nostra ultima ricerca \u201cLa customer journey dell\u2019Influencer Marketing\u201d, basata sulle opinioni di 300 decision maker di grandi aziende &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Le 3 fasi dell\u2019Influencer Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":44105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[978,1025,993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le 3 fasi dell\u2019Influencer Marketing - Buzzoole<\/title>\n<meta name=\"description\" content=\"Le aziende che fanno Influencer Marketing non sono tutte uguali, ma si trovano in diversi stadi di un percorso evolutivo. Scopri la nostra ultima ricerca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le 3 fasi dell\u2019Influencer Marketing - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Le aziende che fanno Influencer Marketing non sono tutte uguali, ma si trovano in diversi stadi di un percorso evolutivo. Scopri la nostra ultima ricerca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-08T07:45:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-06T15:49:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-customer-journey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincenzo Cosenza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/\"},\"author\":{\"name\":\"Vincenzo Cosenza\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd\"},\"headline\":\"Le 3 fasi dell\u2019Influencer Marketing\",\"datePublished\":\"2019-10-08T07:45:37+00:00\",\"dateModified\":\"2019-11-06T15:49:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/\"},\"wordCount\":383,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-customer-journey.jpg\",\"keywords\":[\"metriche\",\"strategie influencer marketing\",\"white paper\"],\"articleSection\":[\"Influencer Marketing per Brand\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/\",\"name\":\"Le 3 fasi dell\u2019Influencer Marketing - Buzzoole\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-customer-journey.jpg\",\"datePublished\":\"2019-10-08T07:45:37+00:00\",\"dateModified\":\"2019-11-06T15:49:10+00:00\",\"description\":\"Le aziende che fanno Influencer Marketing non sono tutte uguali, ma si trovano in diversi stadi di un percorso evolutivo. Scopri la nostra ultima ricerca.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#primaryimage\",\"url\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-customer-journey.jpg\",\"contentUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-customer-journey.jpg\",\"width\":1300,\"height\":678,\"caption\":\"\\\"le tre fasi dell'influencer marketing\\\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.buzzoole.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le 3 fasi dell\u2019Influencer Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#website\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/\",\"name\":\"Buzzoole\",\"description\":\"Technology driven Influencer Marketing that works for every strategy.\",\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.buzzoole.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#organization\",\"name\":\"Buzzoole\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/07\/logo.png\",\"contentUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/07\/logo.png\",\"width\":184,\"height\":38,\"caption\":\"Buzzoole\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Buzzoole\",\"https:\/\/twitter.com\/buzzoole\",\"https:\/\/www.instagram.com\/buzzoole\",\"http:\/\/www.linkedin.com\/company\/buzzoole\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd\",\"name\":\"Vincenzo Cosenza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/11\/vincenzo-cosenza-96x96.jpg\",\"contentUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/11\/vincenzo-cosenza-96x96.jpg\",\"caption\":\"Vincenzo Cosenza\"},\"description\":\"Vincenzo worked for Microsoft, Digital PR, Blogmeter. He\u2019s the author of \u201cMarketing Aumentato\u201d, \u201cSocial Media ROI\u201d and \u201cLa Societ\u00e0 dei dati\u201d. His blog www.vincos.it is well known for analysis related to social media and communication. He loves to take pictures and brewing specialty coffee. You can get in touch with him at @vincos.\",\"url\":\"https:\/\/blog.buzzoole.com\/it\/author\/vincos\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le 3 fasi dell\u2019Influencer Marketing - Buzzoole","description":"Le aziende che fanno Influencer Marketing non sono tutte uguali, ma si trovano in diversi stadi di un percorso evolutivo. Scopri la nostra ultima ricerca.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/","og_locale":"it_IT","og_type":"article","og_title":"Le 3 fasi dell\u2019Influencer Marketing - Buzzoole","og_description":"Le aziende che fanno Influencer Marketing non sono tutte uguali, ma si trovano in diversi stadi di un percorso evolutivo. Scopri la nostra ultima ricerca.","og_url":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/","og_site_name":"Buzzoole","article_publisher":"https:\/\/www.facebook.com\/Buzzoole","article_published_time":"2019-10-08T07:45:37+00:00","article_modified_time":"2019-11-06T15:49:10+00:00","og_image":[{"width":1300,"height":678,"url":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-customer-journey.jpg","type":"image\/jpeg"}],"author":"Vincenzo Cosenza","twitter_card":"summary_large_image","twitter_creator":"@buzzoole","twitter_site":"@buzzoole","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#article","isPartOf":{"@id":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/"},"author":{"name":"Vincenzo Cosenza","@id":"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd"},"headline":"Le 3 fasi dell\u2019Influencer Marketing","datePublished":"2019-10-08T07:45:37+00:00","dateModified":"2019-11-06T15:49:10+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/"},"wordCount":383,"commentCount":0,"publisher":{"@id":"https:\/\/blog.buzzoole.com\/it\/#organization"},"image":{"@id":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-customer-journey.jpg","keywords":["metriche","strategie influencer marketing","white paper"],"articleSection":["Influencer Marketing per Brand"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/","url":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/","name":"Le 3 fasi dell\u2019Influencer Marketing - Buzzoole","isPartOf":{"@id":"https:\/\/blog.buzzoole.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#primaryimage"},"image":{"@id":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-customer-journey.jpg","datePublished":"2019-10-08T07:45:37+00:00","dateModified":"2019-11-06T15:49:10+00:00","description":"Le aziende che fanno Influencer Marketing non sono tutte uguali, ma si trovano in diversi stadi di un percorso evolutivo. Scopri la nostra ultima ricerca.","breadcrumb":{"@id":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#primaryimage","url":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-customer-journey.jpg","contentUrl":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/09\/influencer-marketing-customer-journey.jpg","width":1300,"height":678,"caption":"\"le tre fasi dell'influencer marketing\""},{"@type":"BreadcrumbList","@id":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/le-fasi-dell-influencer-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.buzzoole.com\/it\/"},{"@type":"ListItem","position":2,"name":"Le 3 fasi dell\u2019Influencer Marketing"}]},{"@type":"WebSite","@id":"https:\/\/blog.buzzoole.com\/it\/#website","url":"https:\/\/blog.buzzoole.com\/it\/","name":"Buzzoole","description":"Technology driven Influencer Marketing that works for every strategy.","publisher":{"@id":"https:\/\/blog.buzzoole.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.buzzoole.com\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/blog.buzzoole.com\/it\/#organization","name":"Buzzoole","url":"https:\/\/blog.buzzoole.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/blog.buzzoole.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/07\/logo.png","contentUrl":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/07\/logo.png","width":184,"height":38,"caption":"Buzzoole"},"image":{"@id":"https:\/\/blog.buzzoole.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Buzzoole","https:\/\/twitter.com\/buzzoole","https:\/\/www.instagram.com\/buzzoole","http:\/\/www.linkedin.com\/company\/buzzoole"]},{"@type":"Person","@id":"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/1067a1c1cd78faa6a3115e379da034bd","name":"Vincenzo Cosenza","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/blog.buzzoole.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/11\/vincenzo-cosenza-96x96.jpg","contentUrl":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/11\/vincenzo-cosenza-96x96.jpg","caption":"Vincenzo Cosenza"},"description":"Vincenzo worked for Microsoft, Digital PR, Blogmeter. He\u2019s the author of \u201cMarketing Aumentato\u201d, \u201cSocial Media ROI\u201d and \u201cLa Societ\u00e0 dei dati\u201d. His blog www.vincos.it is well known for analysis related to social media and communication. He loves to take pictures and brewing specialty coffee. You can get in touch with him at @vincos.","url":"https:\/\/blog.buzzoole.com\/it\/author\/vincos\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/posts\/44056"}],"collection":[{"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/comments?post=44056"}],"version-history":[{"count":4,"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/posts\/44056\/revisions"}],"predecessor-version":[{"id":44109,"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/posts\/44056\/revisions\/44109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/media\/44105"}],"wp:attachment":[{"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/media?parent=44056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/categories?post=44056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.buzzoole.com\/it\/wp-json\/wp\/v2\/tags?post=44056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}