{"id":43520,"date":"2019-07-11T10:02:51","date_gmt":"2019-07-11T08:02:51","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=43520"},"modified":"2021-08-12T12:38:36","modified_gmt":"2021-08-12T10:38:36","slug":"customer-journey-influencer-marketing-italia","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/customer-journey-influencer-marketing-italia\/","title":{"rendered":"La customer journey dell\u2019Influencer Marketing in Italia"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\" id=\"block-9322cf0b-310a-477f-a542-6542936c9d55\">Aggiornamento: la ricerca pi\u00f9 recente \u00e8 disponibile a\u00a0<a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/lo-stato-dell-influencer-marketing-2021\/\">questo link.<\/a><\/h5>\n\n\n\n<p>L\u2019Influencer Marketing svolge un ruolo particolarmente importante all\u2019interno di strategie e piani media dei Brand. Ogni azienda utilizza questo strumento con fini e modalit\u00e0 differenti e non tutte le aziende seguono lo stesso approccio all\u2019acquisto e alla fruizione dei <a href=\"https:\/\/blog.buzzoole.com\/it\/business-2\/come-funziona-buzzoole-la-guida-definitiva\/\">servizi che agevolano la collaborazione con i Content Creator<\/a>. <\/p>\n\n\n\n<p>Per capire a fondo le dinamiche alla base della scelte aziendali in merito all\u2019Influencer Marketing, abbiamo analizzato insieme a <a href=\"https:\/\/www.koniqa.com\/\">Koniqa<\/a>,&nbsp;societ\u00e0 di consulenza per l&#8217;innovazione di offerta e il go to market, le stratificazioni del mercato e i diversi approcci all\u2019Influencer Marketing da parte delle aziende.<\/p>\n\n\n\n<p>L\u2019analisi ha dato vita alla ricerca \u2018<strong>La Customer Journey dell\u2019Influencer Marketing in Italia<\/strong>\u2019, che fornisce un\u2019inedita lettura dello stato dell\u2019Influencer Marketing basata su un modello evolutivo che consente di analizzare pi\u00f9 a fondo sia i comportamenti degli attuali acquirenti dei servizi di IM, sia dei non acquirenti.&nbsp;<\/p>\n\n\n\n<p>L\u2019indagine ha portato alla luce <strong>tre diversi stadi<\/strong> del percorso evolutivo che caratterizza le aziende che si rapportano al mercato dell\u2019IM: la fase adolescenziale, la maturit\u00e0 e la fase di maggiore sofisticazione.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/07\/pianificazione-attivita-influencer-marketing.png\" alt=\"pianificazione-attivita-influencer-marketing\" data-id=\"43522\" data-link=\"https:\/\/blog.buzzoole.com\/it\/pianificazione-attivita-influencer-marketing\/\" class=\"wp-image-43522\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/07\/pianificazione-attivita-influencer-marketing.png 800w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/07\/pianificazione-attivita-influencer-marketing-300x188.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/07\/pianificazione-attivita-influencer-marketing-768x480.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/07\/pianificazione-attivita-influencer-marketing-640x400.png 640w\" sizes=\"(max-width: 800px) 90vw, 800px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Dalla ricerca \u00e8 emerso anche un grado di consapevolezza elevato di cosa si intenda per Influencer Marketing da parte dei Brand. Nonostante ci\u00f2 esistono comunque delle resistenze che costituiscono una <strong>barriera all\u2019utilizzo<\/strong> di questo strumento che viene considerato un fondamentale viatico per raggiungere due fasi del funnel di vendita: quelle di \u201c<strong>Aware<\/strong>\u201d e di \u201c<strong>Appeal<\/strong>\u201d. Ma c\u2019\u00e8 da dire che le aziende che si trovano nello stadio evolutivo pi\u00f9 avanzato ne colgono l\u2019importanza anche nelle fasi di \u201cAsk\u201d e \u201cAct\u201d.<\/p>\n\n\n\n<p>In questo White Paper abbiamo fatto luce, quindi, sullo stato di avanzamento in cui si trova il mercato dell\u2019Influencer Marketing, su quali sono le prospettive future e quali invece le aspettative delle aziende.&nbsp;<\/p>\n\n\n\n<p>Puoi scaricare una copia di \u201c<em>La customer journey dell\u2019Influencer Marketing<\/em>\u201d da qui. Buona lettura!<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background no-border-radius\" href=\"https:\/\/buzzoole.com\/resources\/influencer-marketing-customer-journey\/it?utm_source=blog-buzzoole&amp;utm_medium=post&amp;utm_campaign=whitepaper-costumerjourney-ITA\" style=\"background-color:#9d27b4\">SCARICA<\/a><\/div>\n\n\n\n<p class=\"has-small-font-size\">Ph: @martapareccini<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aggiornamento: la ricerca pi\u00f9 recente \u00e8 disponibile a\u00a0questo link. L\u2019Influencer Marketing svolge un ruolo particolarmente importante all\u2019interno di strategie e piani media dei Brand. Ogni azienda utilizza questo strumento con fini e modalit\u00e0 differenti e non tutte le aziende seguono lo stesso approccio all\u2019acquisto e alla fruizione dei servizi che agevolano la collaborazione con i &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/customer-journey-influencer-marketing-italia\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;La customer journey dell\u2019Influencer Marketing in Italia&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":43523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[993],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La customer journey dell\u2019Influencer Marketing in Italia - Buzzoole<\/title>\n<meta name=\"description\" content=\"La customer journey 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