{"id":43389,"date":"2019-06-18T15:34:32","date_gmt":"2019-06-18T13:34:32","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=43389"},"modified":"2019-07-18T13:32:38","modified_gmt":"2019-07-18T11:32:38","slug":"performance-creator-campagne-influencer-marketing","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/performance-creator-campagne-influencer-marketing\/","title":{"rendered":"Come valutare le performance dei Creator nelle campagne di Influencer Marketing"},"content":{"rendered":"\n

Amplificare i messaggi, raccontare le storie dei Brand, arrivare a pubblici sempre meno attenti e permeabili alle leve tradizionali di comunicazione. Questo \u00e8 il mestiere dell\u2019Influencer Marketing, settore che vive un periodo di eterna giovinezza ed \u00e8 in continuo divenire.   <\/p>\n\n\n\n

Per pianificare strategicamente le azioni con i Content Creator, impostare obiettivi realistici e formulare previsioni attendibili dei risultati \u00e8 fondamentale, per\u00f2, avere dei benchmark basati sulle performance. Le metriche scelte per valutare un\u2019attivit\u00e0, qualunque essa sia, di per s\u00e9 diranno poco sul successo o insuccesso della stessa, se non confrontate con risultati similari. <\/p>\n\n\n\n

Il whitepaper: Micro Influencer Performance Benchmark<\/strong><\/h2>\n\n\n\n

Visto il gap di conoscenza, abbiamo pensato di mettere a disposizione di tutti una serie di benchmark, suddivisi per settore e tipologia di Influencer, emersi dall\u2019analisi della nostra community di oltre 280.000 Creator. Ne \u00e8 nato \u201cMicro Influencer Performance Benchmark<\/em><\/strong>\u201d, white paper attraverso il quale abbiamo analizzato le performance reali (grazie dell\u2019accesso ai \u201cfirst party data\u201d), di un campione di 8000 canali Instagram e Facebook appartenenti ai cosiddetti micro influencer. <\/p>\n\n\n\n

In questo white paper presentiamo diversi benchmark che possono diventare una bussola per guidare l\u2019azione dei marketer pi\u00f9 evoluti e approcciare il settore con il bagaglio di conoscenze adeguato. Naturalmente ogni metrica, contestualizzata, ha i suoi pro e i suoi contro. Sta al marketer, insieme alla consulenza e all\u2019esperienza del fornitore del servizio di Influencer Marketing, valutarle congiuntamente, individuando di volta in volta quelle pi\u00f9 adatte a rappresentare il raggiungimento dello specifico obiettivo di business che si intende conseguire.<\/p>\n\n\n\n

Novice, Micro e Top: Influencer a confronto<\/strong><\/h2>\n\n\n\n

Un dato estremamente interessante che emerge dall\u2019analisi \u00e8 relativo alla capacit\u00e0 dei profili con meno di 3.000 follower (novice)<\/em> di ottenere risultati superiori agli altri in termini di reach su follower. Il grafico qui sotto mostra bene le differenze tra i tre cluster considerati. <\/p>\n\n\n\n

\"reach-follower-per-fascia-influencer\"<\/figure><\/div>\n\n\n\n

L\u2019esperienza maturata da Buzzoole<\/a> in cinque anni di campagne attivate per oltre 800 clienti ha evidenziato che spesso il giusto mix di Creator appartenenti a varie fasce d\u2019influenza – dai micro alle celebrity – pu\u00f2 essere la chiave per il successo delle strategie di Influencer Marketing.<\/p>\n\n\n\n

Per scoprire tutti i risultati dell\u2019analisi, scarica il whitepaper \u201cMicro Influencer Performance Benchmark<\/em><\/strong>\u201d e valuta le tue campagne nel modo corretto!
<\/p>\n\n\n\n

SCARICA<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Amplificare i messaggi, raccontare le storie dei Brand, arrivare a pubblici sempre meno attenti e permeabili alle leve tradizionali di comunicazione. Questo \u00e8 il mestiere dell\u2019Influencer Marketing, settore che vive un periodo di eterna giovinezza ed \u00e8 in continuo divenire.    Per pianificare strategicamente le azioni con i Content Creator, impostare obiettivi realistici e formulare … <\/p>\n

Read more “Come valutare le performance dei Creator nelle campagne di Influencer Marketing”<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":43395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[907],"tags":[993],"yoast_head":"\nCome valutare le performance dei Creator nelle campagne di Influencer Marketing - Buzzoole<\/title>\n<meta name=\"description\" content=\"Come valutare le performance dei Micro Influencer attraverso benchmark sulle performance dei Content Creator nelle campagne di Influencer Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing-brand\/performance-creator-campagne-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" 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